Wednesday, December 2, 2020
Home News Reports China fines dairy company for ‘incorrect’ map of its territory in an advertisement, the...

China fines dairy company for ‘incorrect’ map of its territory in an advertisement, the company issues apology

Bright Dairy has initiated an internal investigation into the matter and claimed that the controversy has revealed 'management-level problems in the company.'

On Sunday, the market supervision bureau in Shanghai fined a dairy company named Bright Dairy and Food Co. Ltd for putting up an incorrect map of China. The company was established in 1996 and one of the top producers in the refrigerated fresh milk industry, with 12.146 billion yuan of revenues and 308 million yuan in profit.

As per reports, the dairy brand has been fined to the tune of 3,00,000 yuan (₹33,00,000) for a video advertisement titled, ‘Bright Dairy’s strategic plan from 2016 to 2020’, posted on the company’s website on September 27. The authorities penalised Bright Dairy and Food for not showing the ‘complete and correct territory’ of China, which is a violation of Chinese laws. The Shanghai market supervision, however, did not highlight any specific issue with the video ad.

Dairy firm withdraws the ‘contentious’ video ad

The company has now taken down the advertisement. In its response, the dairy brand had blamed a third-party company for negligence and oversight. At the same time, it has assured the authorities to ‘strengthen’ the screening of promotional material in future and reiterated that the ad did not reflect the company’s intent. Bright Dairy has initiated an internal investigation into the matter and claimed that the controversy has revealed ‘management-level problems in the company.’

Chinese government regulates the publishing of maps

The Communist regime in China has taken strict action against companies, in the past, for what it deems as ‘incorrect’ representation of Chinese territory. Reportedly, the Chinese government regulates publishing of maps within its territory and imposes fine for ‘incorrect’ maps.

In January 2018, China fined 8 companies for using maps that did not include disputed territories as China’s land. They were heavily reprimanded by the National Administration of Surveying, Mapping and Geoinformation. Similarly, last year, a television drama titled, ‘Go Go Squid’ was fined 1,00,000 yuan (₹11,00,000) for excluding Taiwan and Hainan from the Chinese map

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

Yogi govt swings into action to help distressed daughter pleading for medical assistance for her father from non-responsive Akhilesh Yadav

Prateeksha Yadav Preet, a Mainpuri resident, tweeted to Yadav pleading for medical assistance for her father who had met with an accident earlier.

Delhi: Muslim youth flees home, escapes to Mumbai after his parents force him to attend madarsa

The Muslim boy escaped from Delhi, when he went to attend a class in madarsa, to Mumbai and was found begging on the streets

Yogi Adityanath to visit Maharashtra to attract investments to UP, Uddhav Thackeray says will not let anyone forcibly take away businesses

Yogi Adityanath will meet several industrialists and celebrities during his visit to Maharashtra to encourage them to invest in UP

After brutally suppressing protests by indigenous tribes in Canada, PM Justin Trudeau pontificates over farmers’ protests in India

Even though Canadian PM Justin Trudeau expressed his "concern" over the farmers' protest in India, Canada had last year moved WTO against India for high MSP rates

Farmer protest: From celebrity protestors hijacking the ‘protest’ to AAP and Congress fighting for credit, the circus is here

The farmers protests in Delhi have turned into a Shaheen Bagh redux with the same usual suspects coming together.

PFI is using ’72 hoors in Jannat’ concept to lure Muslim men into Jihadi activities, running terrorist schools: Sufi Islamic Board

PFI and SDPI are under scanner after the anti-Hindu Delhi Riots and Bengaluru riots earlier this year.

Recently Popular

Indian man proposes to his Australian girlfriend during Ind vs Aus cricket match, here is what happened next

While India's performance has been below par, netizens found happiness in the unusual proposal that became the highlight of the match.

Yogi snubs Trudeau, deputes bureaucrats to welcome the Canadian PM

The Canadian PM seems to be getting differential treatment

Indian Idol contestant reveals how she faced opposition from conservative Muslim society as singing is ‘not allowed’

The Indian Idol contestant revealed how women in her society are looked down upon if they try to excel in any field.

Shiv Sena to organise Azaan recitation competition, party leader calls it as important as ‘Maha Aarti’

Shiv Sena is to bear the cost of the event and will also reward the contest winners.

Instead of answering allegations, Shehla Rashid decides to run away from a live show, calls her father ‘greedy’

Shehla Rashid, JNU student leader, has been accused by her biological father Abdul Rashid Shora, of taking Rs 3 crore from terror funding accused Zahoor Vatali and Rashid Engineer.

ED reveals that Mumbai Police have not examined raw data from BARC, something that should have been the starting point of investigation

It is pertinent to note that in the complaint by Hansa Research, based on which the initial FIR was filed named only India Today and a few other local channels as the main accused in the alleged TRP scam.

Read how protesting farmer union had asked for same things that new agricultural laws provide, but now opposes it for political gains

The BKU that is now leading the protests against the farm laws had demanded the same things as provided under the laws.

Yogi govt swings into action to help distressed daughter pleading for medical assistance for her father from non-responsive Akhilesh Yadav

Prateeksha Yadav Preet, a Mainpuri resident, tweeted to Yadav pleading for medical assistance for her father who had met with an accident earlier.

Delhi: Muslim youth flees home, escapes to Mumbai after his parents force him to attend madarsa

The Muslim boy escaped from Delhi, when he went to attend a class in madarsa, to Mumbai and was found begging on the streets

London: South Hall’s Havelock Road, named after British general who fought Sikhs, renamed as Guru Nanak Road

The name change of a part of Havelock road in London's Southall district will come into effect early in 2021

Yogi Adityanath to visit Maharashtra to attract investments to UP, Uddhav Thackeray says will not let anyone forcibly take away businesses

Yogi Adityanath will meet several industrialists and celebrities during his visit to Maharashtra to encourage them to invest in UP

Blocked roads, shut shops, water scarcity: Delhiites suffer due to farmer protests while the state govt welcomes the protesters

Several roads connecting Delhi with nearby states have been blocked by police due to farmer protests, increasing traffic on other ones

As Justin Trudeau interferes in India’s internal politics, ‘liberals’ invoke ‘Howdy, Trump’ event to again spread lies on PM Modi

Leftist liberals started hoping on one leg after some social media users slammed Justin Trudeau for interfering in India internal matters

Indian security forces entered 200 meters inside Pakistan to unearth starting point of the tunnel used by JeM terrorists

On November 22, a 150-meter tunnel used by terrorists was detected by security forces in Samba sector of Jammu and Kashmir

‘Sanitary Panels clearly implies that SC is biased towards BJP’: Attorney General slams comic artist for assault on courts, allows contempt proceedings

Webcomic Sanitary Panels founder Rachita Taneja is known for her controversial, hateful and often Hinduphobic Tweets

Meerut: Communal tension after members of Muslim community create ruckus over Facebook post ‘insulting’ Prophet Muhammad

Police force from several police stations was reportedly called in to control the situation in Meerut.

Connect with us

245,563FansLike
491,752FollowersFollow
20,200SubscribersSubscribe