With the third phase of seven-phase election catching up, the BJP has upped its ante and come up with unique animated videos showing the lack of leadership within the opposition alliance.
The BJP twitter handle has posted a series of animated videos to target the incoherent ideas of the opportunistic grand alliance, which has come together with a negative agenda to remove the Narendra Modi government from power without presenting any viable alternative.
The BJP has used the theme of cricket with IPL and world cup along with others sports like football to simplify its messaging to explain to the voters how the BJP has a definitive leadership contrary to the anarchy and leadership void within the grand alliance.
In a series of videos, the BJP has taken a dig at the grand alliance by referring to them as ‘Mahamilavat’ or adulterated alliance. The animated video depicts how opportunistic regional leaders are fighting among each other to be the leader of the alliance. The tag line of the videos is “Yeh Mahamilavat ki Team Jayegi Haar, Phir Ek Baar Modi Sarkar (The adulterated alliance will lose, There will be Modi government once more)”.
https://twitter.com/BJP4India/status/1119813005246492673?ref_src=twsrc%5Etfw
In another similar video, the BJP has taken a dig at several regional leaders for staking their claim for the leadership of the grand alliance.
https://twitter.com/arunjaitley/status/1119812743203315712?ref_src=twsrc%5Etfw
https://twitter.com/arunjaitley/status/1119813197593227269?ref_src=twsrc%5Etfw
The BJP has also mocked the Mahagathbandhan alliance as a ‘visionless-opportunistic’ alliance and further ridiculed them for not having coordination among themselves.
https://twitter.com/PiyushGoyal/status/1119813292401287168?ref_src=twsrc%5Etfw
Criticising the leaders of opposition parties for demanding proof against the surgical strikes and air strikes against Pakistan, the BJP in one of its video says that no Indian will ever seek evidence whenever the country wins.
https://twitter.com/arunjaitley/status/1119812997432709120?ref_src=twsrc%5Etfw
Taking a dig at Congress President Rahul Gandhi, the BJP has also dedicated few videos highlighting his visionless and directionless leadership.
https://twitter.com/PiyushGoyal/status/1119813131461648390?ref_src=twsrc%5Etfw
https://twitter.com/BJP4India/status/1119840801788293120?ref_src=twsrc%5Etfw
Through its videos, the BJP has attempted to inform people that with the leadership of PM Modi, the government has acted tough on terror with carrying out strikes on terror camps in Pakistan. It has also criticised the previous government led by Manmohan Singh for being soft on terror and Pakistan.
https://twitter.com/BJP4India/status/1119813327541166080?ref_src=twsrc%5Etfw
https://twitter.com/BJP4India/status/1119813006076944384?ref_src=twsrc%5Etfw
In the last five years, the BJP has been always quick to set the narrative, which has pushed the opposition parties to be more reactive rather than themselves setting the agenda. With its massive social media presence, the BJP has always managed to deliver its message to the voters in an efficient way. The short animation videos to depict the weakness of the grand alliance is a unique way to reach out to voters and the BJP hopes to maximise its reach ahead of the 2019 Lok Sabha polls.