On 9th October 2019, DNA announced that it would be taking the digital route and shutting down its print version in Mumbai and Ahmedabad.
In the Editor note published in the print edition, DNA has said that there is a thin line between its digital and print readership. With the overlap in both and their younger audience preferring to consume news digitally, it has decided to discontinue its print version in Mumbai and Ahmedabad and turn completely digital.
The print edition of DNA Mumbai and Ahmedabad are said to stop its publication from 10th October 2019.
The next offering that DNA is planning after going completely digital is launching its mobile application for better and more convenient consumption of news.
DNA was launched in 2005 published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. In 2010, it had discontinued its edit page that used to contain editorials, analysis and opinions. DNA, which is owned by the Zee Group has had financial troubles in the recent past.
In an interview with ET Now, Zee MD Punit Goenka allayed investor fears surrounding debt mounting on the Zee Entertainment, saying that his company aims to pay back the outstanding amount in the next three months through asset divestment, ahead of the six-month extension given to them by lenders.
The media industry is going through a massive churn with several cost-cutting measures and channels shutting down. Recently, Anil Ambani owned BTVI had unceremoniously stopped its operations and transmission. There was news of DailyO, India Today’s opinions website also shutting shop due to its targets not being met and had sacked its entire editorial staff. Scroll.in too had sacked a large part of its editorial staff.