Saturday, April 10, 2021
Home Opinions The legitimacy of AppWapsi and Boycott Dilwale protests

The legitimacy of AppWapsi and Boycott Dilwale protests

For long now, discourse in Indian society has been largely one sided. The narrative has always been set by the mainstream media and is generally religiously followed by the unwashed masses. We are told that this a cause worth fighting for, and often media houses run  the campaigns too, telling us what we should do to the support this cause, either by positive or negative actions. The topic at hand is not the legitimacy of the cause, but the legitimacy of the means to support or oppose the cause.

Now, with the advent of social media, the baton of power has moved to “We, the people”. The most stunning example of this in recent times was when a broad based campaign emerged from nowhere, to down-rate the snapdeal app. The reason? Their brand ambassador had made remarks which were unpalatable to a section of the public. The result? snapdeal took a hit, had to issue a clarification, and Aamir Khan’s image slowly faded into the background on some of snapdeal’s promotional media. Other brand houses began talking about this new phenomenon and how brands in future would like to secure themselves from the statements of their endorsers.

The next big move happened when an army of people down-rated Barkha Dutt’s book on Amazon. Reason again was the same, people just did not like Barkha and had found a way to express that. Barkha of course cried foul that unverified buyers were blindly down-voting her, but as once could see, many of her positive reviews too were from unverified buyers, a few from NDTV staffers themselves.

barkha-2

The next was the “boycott” of the movie Dilwale, which has apparently “led” to its “lower” collections. All these terms are subjective though, since there is no quantifiable measure of the nature and extent of the boycott, whether this boycott alone (and not the facts that the movie got bad reviews, that it clashed with Bajirao Mastani etc) led to lower collections and whether these collections are indeed “lower”.

All the above reactions by general public may not be exactly comparable, but there is one common trait: They are all perfectly legal ways of expressing displeasure which eventually can be sort of quantified. Such forms of protests are far better than the other forms of public protests like strikes, public rallies, effigy burning etc.

The problem arises when we ask whether these methods of valid from a moral viewpoint. While India has seen such protests for the first time, such events have happened in the developed world many times. Users have decided to hit a brand economically, using their freedom to not choose that brand, to send across a message. So this “problem” is not at all limited to India.

While people are well within their rights to take such actions, what must be seen is what kind of impact these will have on the impact of Freedom of Speech of the people being attacked. A Shahrukh Khan for example, spoke his mind, irrespective of what he had said, and now he is being made to pay (quite literally) for just that. It all seems hunky dory until you are not the one on the receiving end.

The day the tables turn, and there is a sizeable force on the other side, who can do the same thing to you, it is only then we will start raising questions of this entire process. But as I see it, this will eventually become the norm, and we have to be ready to accept this as yet another means of available to the public to express their views. With the ever increasing proliferation of social media, this is just the beginning, and in future we will surely see bigger, stronger campaigns. Brace yourself, Winter is coming.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

Gauravhttp://bwoyblunder.co.in/
co-founder, OpIndia.com

Related Articles

Trending now

Here are 5 major incidents of violence that took place during the fourth phase of polls in West Bengal

Fourth phase of polls in West Bengal today was the most violent one, with several incidents of attack on central forces by TMC workers

Arhtiyas call off strike after Punjab govt modifies software allowing them to get paid for foodgrain procurement from farmers

The Arhtiyas withdrew the strike after the CM assured them that they will remain an integral part of the food grain procurement system

Lokmat thinks infamous discussion of journalists with Prashant Kishor took place in a real clubhouse, says comments were leaked because ‘door was open’

Lokmat said that a TMC meeting took place in a Clubhouse in Kolkata, and journalists and citizens overheard it as door was open

TMC leader Sujata Mondal Khan labels Dalits as ‘beggars by nature’, claims that they sold themselves to the BJP

Trinamool Congress (TMC) leader Sujata Mondal Khan made disparaging comments against the Dalit community.

Lakhs of Muslims gather in Bareilly after Friday prayers demanding arrest, beheading of Yati Narsinghanand Saraswati

Several Muslims shared videos of the protest in Bareilly on Twitter, where they referred to Yati Narsinghanand as a ‘Bhagwa Terrorist’.

Prashant Kishor says internal survey shows BJP win, hails PM Modi, admits TMC’s Muslim appeasement politics: Here is everything he said on Clubhouse

"Major problem that we have to accept is that there have been efforts for the last 20 years to appease the minorities," said Prashant Kishor

Recently Popular

Maharashtra Congress leader slams Aaditya Thackeray for clearing Rs 3,693 crores to renovate bungalows of Shiv Sena corporators

Janardan Chandurkar requested governor to intervene after Aaditya Thackeray allotted Rs3,693 crores to Shiv Sena corporators

USA: Police officers show up at Twitter user’s home for criticising Congresswoman AOC on social media, her spokesperson denies involvement

Two policemen visited the home of an American citizen for tweeting against Alexandria Ocasio-Cortez (AOC).

Prashant Kishor says internal survey shows BJP win, hails PM Modi, admits TMC’s Muslim appeasement politics: Here is everything he said on Clubhouse

"Major problem that we have to accept is that there have been efforts for the last 20 years to appease the minorities," said Prashant Kishor

‘Indiranagar ka Gunda’ Rahul Dravid sets the internet on fire with appearance in CRED ad

Cricket legend Rahul Dravid has set the internet on fire with his performance in an advertisement for CRED.

Watch: Arnab Goswami’s special message for Barkha Dutt after Sachin Vaze lands in Taloja Jail

Without explicitly naming Barkha Dutt, Arnab Goswami slammed the journalist for celebrating his unlawful arrest.

Lutyens journalist speaking ‘truth to the power’ by discussing Mamata Banerjee’s toilet routine

An embarrassed Prashant Kishor jokingly asked the Lutyens journalist, "Am I expected to answer this also?"
- Advertisement -

 

Connect with us

254,077FansLike
528,358FollowersFollow
24,200SubscribersSubscribe