Home News Reports Adidas Hima Das-ed: Signs endorsement deal with the sprinting sensation

Adidas Hima Das-ed: Signs endorsement deal with the sprinting sensation

Sprinting sensation Hima Das has signed an endorsement deal with leading sportswear brand Adidas. Indian division of the company announced on Tuesday that Hima Das would be its new brand ambassador.

It is very rare for a non-Cricket sportsperson in India to land an endorsement with a global sportswear brand like Adidas; therefore this comes as encouraging news for Indian athletes hoping to make it big on the international stage.

Hima shot to fame when she became the first ever Indian to win a gold medal in an international track and field event when she topped the 400-meter event at the World Under-20 Championships held in Finland this year. This was followed by three medals at the Asian Games in Indonesia, which included one gold and two silver medals.

- Advertisement - - Article resumes -

Addressing the event announcing the endorsement deal, senior marketing director of Adidas India Sean Van Wyk said, “Hima is the biggest track and field athlete in India today. She was wearing Adidas sprint spike shoes when she won the gold medal in Finland, and we realised it was a great opportunity for us to join forces with her. Her amazing personality, perseverance and the drive to succeed embodies what Adidas stands for”.

Hima Das with Adidas India executives announcing the endorsement deal

Hima will appear in an integrated multimedia advertising campaign of the company which will be targeted at young athletes of the country. Wyk added that the company would leverage her presence in global campaigns of the company also.

Hima announced the endorsement deal with Adidas on Twitter, which featured a creative for the create history campaign of the company.

According to celebrity managers, Hima is estimated to receive an annual fee anywhere between ₹10 lakh to ₹15 lakh, along with various racing and training gear from the company. During the event, the company presented Hima with a customised pair of shoes with Hima Das written on one shoe and ‘create history’ written on the other.

Yesterday union govt has announced that Hima will be awarded the Arjuna award this year, while Assam government had announced a reward of Rs 1.60 crore for earlier this month. Hima comes from a very humble family in Assam and she shot to national limelight even without any formal training in sprinting.

It may be noted that Adidas will be providing Asian Games gold medalist Swapna Barman customised shoes to fit her feet with six toes each. Sports Authority of India has tied up with the company to prepare the specially-designed gear for the heptathlete.

Other than a number of Indian cricketers, squash player Dipika Pallikal, tennis player Zeel Desai and Siddhant Banthia, and boxer Nikhat Zareen are already part of the Adidas India family. In last few years Indian players have performed well in various other sports, and finally, they are getting what they deserve, including increased popularity among people, support from government and respective sports associations, and endorsement deals from the corporate world.

One of the constant complaints of Indian athletes and players of sports other than cricket has been the lack of financial support. While cricketers can give their 100% attention to the game as their financial security is taken care of by cricket boards and endorsement deals, players of other don’t have this luxury. Training for participating at the international level, purchasing proper kit and gear, hiring a top class nutritionist, trainer etc. cost a lot of money. And often only the affluent can indulge in such sports on a full-time basis.

Worldwide, the corporate sector provides the sportspersons with the necessary financial support. And it is encouraging to see it being extended to India. Till a few years ago, advertisers didn’t consider non-cricket players worthy of endorsement deals, but now that is changing. With Indian players excelling in sports like athletics, boxing, badminton, wrestling etc., it is expected that more and more companies will come forward to sign endorsement deals with them.

Share This Post With Your Friends & Fans:
We need your support to survive in the media industry. Please consider paying us for the content we produce:

To know more about these payments, please click here.


Election 2019 Final Tally

Check the final seat tally and other post election coverage

Smriti Irani’s aide in Amethi shot dead, his son says some Congress workers were not happy with BJP’s ‘Vijay Yatra’

Smriti Irani had defeated Rahul Gandhi on his home turf of Amethi in Uttar Pradesh by a margin of 55,120 votes

Meerut: Communal tension after a video showing Muslim men beating up shopkeepers goes viral

A viral video where Muslim men are beating up a shopkeeper has triggered communal tensions in Meerut

Rajdeep Sardesai thinks Narendra Modi should thank Masood Azhar, among others, for BJP’s victory

As a long term Congress loyalist media person, Rajdeep Sardesai is yet to come to terms that Modi won a second term with thumping majority

Left has failed, but the ‘Right’ does not understand Modi as well

With the left looking irrelevant, the right needs to get its act together.

A tribute to OpIndia’s fallen star

On 13th May 2019, Devandhu Rajput succumbed to cancer.

Rahul Gandhi upset that senior Congress leaders didn’t shout ‘Chowkidar Chor Hai’ enough, lashes out on them for party’s defeat

Amusingly, though Rahul Gandhi had indeed offered to resign, the CWC, that is chaired by himself, had unanimously rejected the resignation and asked him to reconstruct the party
NYT peddles Modi 2.0 as victory of India's most divisive leader

Dear New York Times, India has chosen Modi 2.0, deal with it

When India gives a thumping, unprecedented, overwhelming victory to a man who has made every single Indian feel proud of their nation and heritage, the NYT's heartburn is expected. 

Journalist wants to ‘crowdfund’ a parallel parliament so that Atishi Marlena can become an MP

The 'neutral media' meltdown seems to have reached its peak after AAP's Atishi Marlena came in third in East Delhi Lok Sabha seat

The Left has lost its deposit. It is time for the Right to fight Modi

Modi 2.0 heralds a new beginning for India and her people. It must not be allowed to cultivate the habits of Modi 1.0.
Subscribe to Day's Top Stories

Latest articles

Connect with us

165,179FansLike
143,687FollowersFollow
65,555SubscribersSubscribe
Share This Post With Your Friends & Fans: