Tuesday, June 25, 2024
HomeNews ReportsSabyasachi withdraws controversial Mangalsutra ad, offers no apology

Sabyasachi withdraws controversial Mangalsutra ad, offers no apology

Sabyasachi said that the ad was withdrawn because it had offended "a section of our society". There was no apology over the matter.

Designer Sabyasachi has withdrawn its controversial advertisement where it had used semi-naked models to market Mangalsutra. The designer said that the ad was withdrawn because it had offended “a section of our society”. There was no apology over the matter.

Sabyasachi said in an Instagram story, “In the context of making heritage and culture a dynamic conversation, the Mangalsutra campaign aimed to talk about inclusivity and empowerment. The campaign was intended as a celebration and we are deeply saddened that it has instead offended a section of our society. So we at Sabyasachi have decided to withdraw the campaign.”

Source: Instagram

Earlier, Ashutosh Dubey, the legal advisor to BJP Maharashtra, had issued a legal notice to the ace designer for “using semi-naked models for a Mangalsutra collection advertisement.” Dubey said on Twitter, “I have issued a Legal notice to Sabyasachi Mukherjee Indian fashion designer regarding using “semi-naked models for a Mangalsutra collection advertisement as Mangalsutra is part of Holy Hindu Marriage. He outraged the holy Hindu Marriage (Mangalsutra).”

Sabyasachi recently found himself at the receiving end of the social media ire after it came up with a new ad campaign for the latest Royal Bengal Mangalsutra 1.2. The promotional photoshoot features models wearing the mangalsutra while posing solo or in intimate positions with others.

Ayodhra Ram Mandir special coverage by OpIndia

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staff
OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

Constitution copy Rahul Gandhi flashes at everyone was conceptualised by someone who was against OBC reservations: Read about SC Adv Gopal Sankaranarayanan

The Gandhi scion has been flashing a small copy of the constitution that was conceptualised by SC adv Gopal Sankaranarayanan, who has spoken against OBC reservation and advocated for a complete overhaul of existing reservations.

MP: Muslim man pronounces triple talaq to his wife for voting BJP in Lok Sabha elections

On Sunday (23rd June), the woman who filed a police complaint against her husband accused him and her in-laws of physically and mentally torturing her for dowry.  However, the woman's husband has refuted the allegations, accusing her of having extramarital affairs.

Recently Popular

- Advertisement -