Wednesday, July 15, 2020
Home News Reports Colgate is worried about Patanjali’s Swadeshi effect

Colgate is worried about Patanjali’s Swadeshi effect

Also Read

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Baba Ramdev promoted Patanjali Ayurved is giving multinational companies a run for their money. For the first time, US multinational Colgate Palmolive’s global CEO Ian Cook has acknowledged that Patanjali is a “tough competitor” in the Indian business space. Cook was talking to investors during an earnings conference call on last Friday (21 July).

Cook said there is a need to respond to “changing consumer preferences.” “Patanjali in India takes a very nationalist view of its business. They tend to be premium price oriented and it means that you have to respond with a very specifically constructed offering to consumer,” the Colgate Palmolive’s global CEO said.

It could be noted that Colgate India has recorded a fall in its market share last year. The share of Colgate India in Indian toothpaste segment fell by 1.8 per cent and the company’s sales volume declined by 4 per cent in the last fiscal. The shift of consumers to ayurvedic and herbal brands is the reason for the fall. Patanjali Ayurved is the main disruptor in the category.

In 2016, Colgate India – which is still India’s largest oral care player – had a market share of 55.6 per cent in toothpaste category and is present in as many as more five million stores. However, Patanjali had garnered a 4.5 per cent market share in the toothpaste segment last year. But the Baba Ramdev promoted brand has managed to challenge the very dominance of Colgate despite being present only in two lakh traditional retail stores. Patanjali had forayed into the retail space with the Future group in October last year.

Patanjali Ayurveda’s sudden rise to a Rs 10,000-crore company in a very short span has made multinational rivals shift focus to Ayurveda sector. Targeting Patanjali’s Dant Kanti toothpaste, Colgate had launched its first India-focused Ayurvedic brand Cibaca Vedshakti last year.

“In the end the winner over time in these clashes are going to be the companies that best understand the consumer and serve them offerings that.  Of course that is what we all resourced and focused on doing,” Cook said.

It is significant to note that homegrown companies account for nearly 80 per cent products in natural personal care market in India. Brands using natural ingredients reportedly make up for more than one-fifth of India’s oral-care market.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Trending now

The comedy of apologies: When the ones mocking Savarkar for mercy petition to British apologise to ‘secular goons’

As their old acts began to resurface on the internet, the 'comedians', who have been hailed as the champions of free-speech and often 'speaks truth to power', were soon hit with the reality and decided to run away from social media platforms as they deactivated their profiles.

Watch: Bull refuses to be parted from cow, reunited after video of him chasing the vehicle cow was being transported in goes viral

The bull was finally reunited with the cow after the heartwarming video of affection between the two bovines went viral on the Internet

Rahul Gandhi to postpone his ‘current affairs show’ because Congress is currently facing Rajasthan crisis

While Ashok Gehlot has been claiming that his government is stable and he has the numbers, Sachin Pilot has stated multiple times that Gehlot has lost majority.

Congress govt used sedition law against its own minister: Sachin Pilot says he’s hurt but wont join BJP

Sachin Pilot has expressed disappointment at Ashok Gehlot-run Rajasthan government and said that the government has failed to try and fulfil the promise it made to the people who voted for them.

Muslim Congress leaders pressurise Maharashtra govt to allow Bakri Eid sacrifice even as Shiv Sena-led govt puts several restrictions on Ganesh Utsav

Ahead of the Islamic festival, the Muslim leaders have reportedly expressed their concerns to the government regarding the preparedness and arrangements of cattle mandis (makeshift market) in the city amidst the coronavirus pandemic.

Trump attacks China again, says US holds it responsible for concealing the virus and unleashing it upon the world

Donald Trump again attacked China and accused the communist country of concealing the coronavirus and unleashing it upon the world.

Recently Popular

AIB co-founder Rohan Joshi, who wanted entire Pawar family dead, deactivates his Twitter account

AIB co-founder Rohan Joshi has deactivated his account after screenshots of his abusive tweets against politicians went viral .

At least 7 stand-up comedians deactivate or protect their Twitter accounts after netizens dredge up deplorable old tweets and videos

Unnerved by the possibility that they might be entrapped in a legal dispute, comedians deactivate/protect their Twitter account after users highlighted their reprehensible old tweets insulting Hindu Gods and Goddesses

The curious case of ‘Drone Boy’ who has made 600 drones using broken mixer grinders and televisions. A fact-check

While 'drone boy' Prathap NM has claimed to have made 600 drones using e-waste, not a single photo or video of them exist

Amidst rising demand to boycott Chinese products, Bollywood actor Karthik Aryan drops multi-crore endorsement deal with Oppo

Karthik Aryan has become the first Bollywood actor to drop a multi-crore deal with a Chinese brand.

Did you know Farooq Abdullah’s daughter Sara Abdullah had a rough time convincing her family for marrying ‘Hindu’ boy Sachin Pilot: Read details

Sara Abdullah had to suffer a lot of hardship to marry Sachin Pilot because her family did not want her to marry a 'Hindu' man.

‘Drone boy’ Prathap NM makes a statement after OpIndia fact-check: Here is why his explanation makes little sense

'Drone boy' Prathap NM says he won't show his drones due to intellectual property issues, but will show certificates from unregistered events

The comedy of apologies: When the ones mocking Savarkar for mercy petition to British apologise to ‘secular goons’

As their old acts began to resurface on the internet, the 'comedians', who have been hailed as the champions of free-speech and often 'speaks truth to power', were soon hit with the reality and decided to run away from social media platforms as they deactivated their profiles.

Meerut: Hindu caretaker of a Shiv Temple beaten to death after he protested against remarks on his saffron attire, accused Anas Qureshi arrested

Anas Qureshi allegedly attacked and beat up Kanti Prasad brutally after he complained to his family member's about Qureshi's hateful remarks

GST exemption on hand-sanitiser has the potential to increase price of domestic products and incentivise import from China: Read how

Exemption of GST on a product blocks the input tax credit available for a manufacturer, which gets added to the retail price

Manhunt launched after terrorists kidnap BJP leader in Jammu and Kashmir

Mehraj-U-Din Malla, the vice president of the Municipal Committee(MC) Watergam Sopore in north Kashmir's Baramulla district and was kidnapped by an unknown person on Wednesday morning

Pakistan: Hindu boy’s throat slit with sharp weapon, body dumped in river in Sindh province

Dead body of a Hindu youth named, Mohan Bagari, was recovered from the river in Hala city, which is a Taluka in Mitiari district of Sindh, Pakistan.

No funeral rites for PLA soldiers killed in Galwan clashes, China ordered families to cremate them silently, say reports

The Chinese Ministry of Civil Affairs has directed the family members of deceased Chinese soldiers who killed in the Galwan Valley that they should abandon conventional burial services and instead cremate the soldiers discreetly.

Watch: Bull refuses to be parted from cow, reunited after video of him chasing the vehicle cow was being transported in goes viral

The bull was finally reunited with the cow after the heartwarming video of affection between the two bovines went viral on the Internet

Rahul Gandhi to postpone his ‘current affairs show’ because Congress is currently facing Rajasthan crisis

While Ashok Gehlot has been claiming that his government is stable and he has the numbers, Sachin Pilot has stated multiple times that Gehlot has lost majority.

Kerala nun rape case: Accused Franco Mulakkal tests positive for coronavirus after court issued non-bailable warrant

Kerala nun rape accused Bishop of Jalandhar Franco Mulakkal tested positive for covid-19, after the Kottayam trial court cancelled his bail and issued non-bailable warrant.

Congress govt used sedition law against its own minister: Sachin Pilot says he’s hurt but wont join BJP

Sachin Pilot has expressed disappointment at Ashok Gehlot-run Rajasthan government and said that the government has failed to try and fulfil the promise it made to the people who voted for them.

Connect with us

235,952FansLike
407,382FollowersFollow
274,000SubscribersSubscribe