Monday, January 25, 2021
Home Entertainment Amazon India deletes tweet featuring Swara Bhasker's endorsement after massive twitter outrage

Amazon India deletes tweet featuring Swara Bhasker’s endorsement after massive twitter outrage

Actor Swara Bhasker has in recent days generated massive backlash for her Hinduphobic campaign in light of the Kathua rape case, where she like a few other actors was seen holding a placard highlighting an allegation of the rape taking place in a ‘devi’-sthaan temple (with the term devi written in single quotes). This was considered by many as a classic case of selective outrage, with such a stance not being replicated in case of worship places of other religions.

She later aggravated matters when she got into a spat with one of her critics, whom she described as a “rape apologist” while hurling slurs based on her political affiliation. This was considered by many as a bit rich coming from Bhasker, considering she herself had in the past glorified stalking, by calling it an ‘unapologetic celebration of crazy love’.

Many of her social media critics on Thursday received a rude shock after she appeared to have been signed up by Amazon India for one of their campaigns:

This tweet of Bhasker lamenting about her failure to buy a decent music system was later featured by Amazon India in one of their campaign tweets thanking Bhasker for sharing her experience:

Amazon Tweet to Swara Bhasker. Image via @shtoons

In the resulting outrage, social media users vehemently demanded that Bhasker be removed from the campaign while threatening a boycott of the brand, if their demands were not heeded to:

The anger of Indian twitter users was so visible that #BoycottAmazon was one of the top trends in the country:

Amazon India deletes tweet featuring Swara Bhasker's endorsement after massive twitter outrage
#BoycottAmazon trending in India. Screenshot via trends24.in

Such sustained pressure by Indians seems to have got to Amazon India who have now deleted their tweet featuring Swara Bhasker’s endorsement, with it no more being visible on their timeline. It though isn’t clear whether the e-commerce giant has chosen to end its association with Bhasker.

This might be a second successful instance of social media media users compelling big brands to review their celebrity endorsements. Earlier in 2016 Snapdeal had decided not to renew its endorsement contract with actor Aamir Khan, which was largely attributed to the negative publicity he brought in via his statement insinuating an “atmosphere of fear” since Modi came to power.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

 

Related Articles

Trending now

Gujarat: Farmer Ayyub Degiya left high and dry after 6th wife denies sex

Gujarat farmer Ayyub Degiya is looking for a 7th wife after his 6th wife refused to have sex with him after she learnt of his previous five wives.

Cash-strapped Pakistan to now mortgage Islamabad park for 500 billion loan

The preceding governments have also mortgaged roads, buildings and institutions and procured loans through the issuance of bonds, both national and international.

Rahul Gandhi lost in translation: How ‘knickerwala’ jibe backfired in Tamil Nadu

Rahul Gandhi's speeches are a gift that keep on giving.

The Rahul Gandhi blooper collection: When the Gandhi-scion goofed up and made zero sense at public rallies

Rahul Gandhi announced his return to India quintessentially by goofing-up public rallies recently, which has now taken the internet by storm.

Media houses spread fake news saying RBI is discontinuing old series of Rs.100, Rs.10 and Rs.5 notes from circulation

PIB said that RBI did not issue any order that says Rs.100, Rs.10 and Rs.5 notes will go out of circulation in March-April

Congress MP says Khalistanis are attempting to hijack farmer protests after party accused govt of maligning farmers for saying the same

Congress MP Ravneet Singh Bittu says Khalistanis are attempting to hijack farmer protests after being booed away.

Recently Popular

Professor who translated Rahul Gandhi’s “don’t need army if farmers are strong” speech in Erode faints after the speech: Reports

Muhammed Imran, who translated Rahul Gandhi's speech at Erode, collapsed after interpreting the speech from English to Tamil

‘I allow you housewives to have extra-marital affair with man of your choice’: Video of Mamata Banerjee’s ‘progressive’ speech goes viral

Mamata Banerjee says she is so "flexible" that she has given permission to housewives to have extra-marital affairs

‘Groping a minor without skin contact is not sexual assault’: Read details of the justification used by the Bombay High Court to deliver the...

The Bombay High Court in a recent verdict has ruled that groping without skin-to-skin contact is not sexual assault.

Gujarat Forest Dept to take legal action against Christian Evangelist Paul Dhinakaran over unauthorised use of the department’s logo

Website of Paul Dhinakaran claims of collaborating with the Gujarat Forest Department, a claim junked by the latter

The life and times of Vibhor Anand: A clown, fraud or simply deranged? The story of his descent into wild conspiracy theories

Vibhor Anand has spread bizarre conspiracy theories about the death of Sushant Singh Rajput and was arrested for it.

#BanSportsTak: Netizens angry after India Today owned sports channel claims Virat Kohli suffers from ‘disorder’

"It is a disorder for a captain to (be as aggressive as Virat Kohli). It might be acceptable for a player to have this aggression (but nor for a captain)," the journalist claimed.
- Advertisement -

 

Gujarat: Farmer Ayyub Degiya left high and dry after 6th wife denies sex

Gujarat farmer Ayyub Degiya is looking for a 7th wife after his 6th wife refused to have sex with him after she learnt of his previous five wives.

Cash-strapped Pakistan to now mortgage Islamabad park for 500 billion loan

The preceding governments have also mortgaged roads, buildings and institutions and procured loans through the issuance of bonds, both national and international.

Rahul Gandhi lost in translation: How ‘knickerwala’ jibe backfired in Tamil Nadu

Rahul Gandhi's speeches are a gift that keep on giving.

The Rahul Gandhi blooper collection: When the Gandhi-scion goofed up and made zero sense at public rallies

Rahul Gandhi announced his return to India quintessentially by goofing-up public rallies recently, which has now taken the internet by storm.

Media houses spread fake news saying RBI is discontinuing old series of Rs.100, Rs.10 and Rs.5 notes from circulation

PIB said that RBI did not issue any order that says Rs.100, Rs.10 and Rs.5 notes will go out of circulation in March-April

Congress MP says Khalistanis are attempting to hijack farmer protests after party accused govt of maligning farmers for saying the same

Congress MP Ravneet Singh Bittu says Khalistanis are attempting to hijack farmer protests after being booed away.

Madhya Pradesh Protem Speaker Rameshwar Sharma sends Ramayana to WB CM Mamata Banerjee

Rameshwar Sharma, Protem Speaker of Madhya Pradesh, asked Banerjee if she is under pressure of extremists, and sent her a copy of Ramayana

Farmer protestor writes to PM Modi’s mother requesting her to order the PM to scrap the farm laws

Harpreet Singh said that mothers can pull the ear of son, and hoped that Modi's mother will order the PM to revoke the farm laws

Delhi Police grants permission for Tractor Parade by farmer protesters on Republic Day: Details

Permission has been granted to the farmer protesters to conduct a tractor parade at Delhi on Republic Day, said Delhi Police.

Pakistan-sponsored Islamic terrorists hiding in launch pads to infiltrate into India to carry out attacks: Intelligence reports

Intelligence reports say that terrorists have been given clear instructions to carry out attacks on Army installations in Kashmir.

Connect with us

245,563FansLike
496,912FollowersFollow
22,900SubscribersSubscribe