Friday, January 22, 2021
Home Entertainment Deepika Padukone's PR stunt at JNU gets endorsement from Pakistan. Here is how it...

Deepika Padukone’s PR stunt at JNU gets endorsement from Pakistan. Here is how it unfolded

We could ignore the fact that the film may be highly problematic appropriated story of a disabled woman if this 'organic' solidarity towards the JNU students was actually that and not a PR stunt which eventually finds resonance in Pakistan.

India is a democracy and Bollywood entertainers have equal right to have a political opinion and ideological leaning. They too have a lot at stake when a film is releasing and hence, lead actors do a lot of PR stunts to increase curiosity about their films. Shah Rukh Khan once took August Kranti Express train from Mumbai to Delhi for promotion of his film Raees which glorified underworld don Abdul Latif who reigned terror in Gujarat in the 80s and 90s.

Similarly, three days prior to release of her film Chhapaak, Deepika Padukone decided to show ‘solidarity’ with students who were on the receiving end of violence by masked goons on JNU campus. The leftist goons had attacked students who were registering for winter semester and took over the server room and made it dysfunctional. JNUSU President Aishe Ghosh, who was found leading a mob on Sunday, 5th January, is named in an FIR for vandalism by JNU administration.

Padukone, to show her solidarity with the students, chose to meet Ghosh and her friends while the ones who were the victims during the registration process were ignored. Which is fine, as everyone is a hypocrite at the end of it.

Except, Padukone’s visit to JNU as show of solidarity was anything but organic. It was a PR stunt for her film promotion. And no, this is not something people are saying out of spite for Padukone. Deepika’s pictures from JNU were shared to various media houses by a PR firm ‘Spice PR’.

BBC Punjabi crediting Spice PR for the picture

While most media houses skipped giving credit to Spice PR for the image, BBC inadvertently ended up sharing it. Deepika Padukone is a Spice PR client since 2010. She is also a co-producer of her new film Chhapaak, which is inspired from life of Lakshmi, a victim of acid attack. As soon as the pictures were out, Padukone was hailed as ‘woman of steel’.

Deepika Padukone even got endorsement from former JNU student turned politician Kanhaiya Kumar, who allegedly mourned the death of 2001 Parliament Attack terrorist Afzal Guru on JNU campus in February 2016.

We could ignore the fact that the film may be highly problematic appropriated story of a disabled woman if this ‘organic’ solidarity towards the JNU students was actually that and not a PR stunt which eventually finds resonance in Pakistan.

Deepika’s PR stunt gets endorsement from Pakistan

Pakistan’s Army spokesperson, Asif Ghafoor, tweeted last night and called her brave person in ‘difficult environment’. Then, for reasons best known to Ghafoor, he deleted the endorsement. Perhaps Spice PR realised the stunt may have gone too far and even the bravest don’t like getting endorsement from the terror state of Pakistan.

To sum it up, no, Deepika’s JNU ‘solidarity’ was not organic or a ‘brave move’, it was a PR stunt. The stunt was in coordination with JNUSU. Pakistan army endorses this stunt of Deepika and called her a ‘brave person’.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

 

Related Articles

Trending now

Microsoft files a patent to bring back dead loved ones as ‘chatbots’ from their digital data

Microsoft has reportedly filed a patent that would allow it to built a chatbot mirroring human beings based on their digital data.

Temples under attack in Andhra Pradesh: Hindus must be granted autonomy and the chance to defend themselves from external attacks

The recent series of temple vandalism incidents across Andhra Pradesh have left Hindus all over the country horrified and shaken.

‘Whoever governs Singapore must have that iron in him’: How Lee Kuan Yew brought an end to pilots’ protest in Singapore Airlines

In 1980, the Singapore International Airlines(SIA) and its pilots' union SIAPA was engaged in a bitter dispute over the demand of salary hikes.

‘F**k Biden’: Twitter suspends prominent Antifa accounts after left-wing mobs continue their rampage following Biden’s inauguration

Twitter has suspended prominent Antifa accounts following a spell of rioting on the occasion of Joe Biden's inauguration as president.

Roasting Raghuram Rajan, talking about economic upswing, forced conversion to Islam and Christianity: Rakesh Jhunjhunwala bursts ‘liberal’ bubble

The big bull Rakesh Jhunjhunwala was uninhibited his in his freewheeling interview with The Print founder Shekhar Gupta

Left-wing fury at Vir Sanghvi shows just how much ‘liberals’ hate Hindus

Vir Sanghvi published a column about the ‘shameful persecution’ of Munawar Faruqui and the ‘bogus controversy’ around Tandav

Recently Popular

Rajdeep Sardesai ‘baffled’ by India Today survey that shows Modi govt winning a sweeping majority if elections held today: Details

Taking to Twitter, Sardesai said that he was 'baffled' to see that despite the economic hardships resulted by the pandemic, Indians still love the Modi government.

Pakistan ‘successfully’ test-fires missile injuring people, destroying houses in civil area, say Baloch leaders

Contrary to claims of Pakistani Army's successful tests of Shaheen-III Missile, several reports coming from Pakistan suggests that the test carried out by Pakistan was a massive failure as the missile landed in a civilian area in Balochistan destroying several houses and injuring civilians

Arnab vs Navika: Arnab responds to Navika’s emotional monologue, says he carried his shoes with him

Recently, Navika Kumar said that when Arnab left Time Now, she had his shoes to fill. However, Arnab gives a befitting reply.

Reuters’ ‘First Dogs’ video after Trump leaves White House is quite racist, especially towards India and Japan

Reuters could have used literally any other clip of Trump while speaking about dogs in White House

After multiple FIRs against ‘Tandav’, makers of another Amazon Prime web series ‘Mirzapur’ in trouble, SC issues notice

The SC notice was issued following a petition complaining about UP's Mirzapur being portrayed in a bad light in the web series

Niira Radia Tapes: Read how Navika Kumar was in thick with the infamous lobbyist known for brokering ministerial berths in the UPA regime

Navika Kumar had allegedly spoke to lobbyist Niira Radia over an imminent revolt within the BJP party following the 2009 General elections
- Advertisement -

 

Microsoft files a patent to bring back dead loved ones as ‘chatbots’ from their digital data

Microsoft has reportedly filed a patent that would allow it to built a chatbot mirroring human beings based on their digital data.

Temples under attack in Andhra Pradesh: Hindus must be granted autonomy and the chance to defend themselves from external attacks

The recent series of temple vandalism incidents across Andhra Pradesh have left Hindus all over the country horrified and shaken.

Mangaluru: Tense situations prevail as miscreants drop condoms and objectionable posters inside a temple’s hundi

The incident took place just days after used condoms and fake currency notes were found in the hundis of 3 other temples

#BanSportsTak: Netizens angry after India Today owned sports channel claims Virat Kohli suffers from ‘disorder’

"It is a disorder for a captain to (be as aggressive as Virat Kohli). It might be acceptable for a player to have this aggression (but nor for a captain)," the journalist claimed.

Maha Congress protests against Arnab Goswami over ‘ChatGate’, raises ‘Joote Maaro’ slogan while hitting his poster with shoes

The Congress party on Monday took to the streets of Mumbai in huge numbers to protest against Arnab Goswami.

‘Whoever governs Singapore must have that iron in him’: How Lee Kuan Yew brought an end to pilots’ protest in Singapore Airlines

In 1980, the Singapore International Airlines(SIA) and its pilots' union SIAPA was engaged in a bitter dispute over the demand of salary hikes.

‘F**k Biden’: Twitter suspends prominent Antifa accounts after left-wing mobs continue their rampage following Biden’s inauguration

Twitter has suspended prominent Antifa accounts following a spell of rioting on the occasion of Joe Biden's inauguration as president.

“Young generation of New India has a zeal of combating troubles with enthusiasm”, says PM Modi addressing students at Tezpur University

PM Modi emphasised on how the Govt prioritised the development of North-East India opening new avenues for younger generations

Congress head of minority cell arrested for involvement in attack on Tripura Congress chief, a crime media had blamed BJP for

President of the Tripura Unit of the Congress party, was attacked on Sunday in Bishalgarh of Sipahijala district.

JNU fines Aishe Ghosh and other students for illegally entering JNU hostel by breaking locks, Shehla Rashid jumps into the fray to foment trouble

JNUSU president Aishe Ghosh was fined by JNU admin for illegally entering hostel by breaking lock during the lockdown

Connect with us

245,563FansLike
496,912FollowersFollow
22,900SubscribersSubscribe