Sunday, September 27, 2020
Home News Reports Shashi Tharoor mocks Piyush Goyal for saying Kolhapuri footwear has great export potential, here...

Shashi Tharoor mocks Piyush Goyal for saying Kolhapuri footwear has great export potential, here is why the Congress ‘guest artist’ is wrong

Kolhapuri chappals were popular in America during the hippie generation of the 1960s and 1970s, and the present criticism stems from a weak mindset

Yesterday, Commerce and Industry minister Piyush Goyal had talked about the export potential of Indian indigenous industries like the Kolhapuri footwear industry. He had said that exports worth Rs 7,500 crores can be done by selling Kolhapuri slippers. But the minister was mocked by Congress leader Shashi Tharoor, saying that BJP was doing flip-flop on policy.

The Modi government has been focusing on encouraging traditional industries, with an aim to increase employment and also to preserve local industries. The central government is working towards promoting the One District One Product scheme, to identify one product in each district for manufacturing. As part of that effort, Commerce and Industry Minister Piyush Goyal on Friday said that India needs to take a unique and innovative approach to boost exports, like identifying districts which are famous for a particular product.

The minister gave the example of Kolhpuri slippers in this regard. He said that if marketed properly, Kolhapuri slippers can become a billion-dollar export product. During a meeting with the chief ministers via video conferencing, Piyush Goyal said that he believes that Kolhapuri chappal alone has the potential to do a billion dollars of exports, if the central and state govts come up with innovative ideas to turn this into reality.

Giving an example of such an idea, he had said, “One of these ideas, in relation to Kolhapuri chappals, could be if we contact all five star hotels around the world and ask them to keep 2-3 sizes of Kolhapuri chappals in the hotel room almirahs the way they keep bathrobes.” He suggested that this way the footwear will be promoted in front of people staying in such hotels who may buy them.

- Advertisement -

But Shashi Tharoor, the ‘guest artist’ in Congress party, didn’t like the idea, and he came forward to mock the minister for trying to promote Kolhapuri slippers. “Giving a whole new meaning to the BJP’s flip-flops on policy — this time it’s flip-flops AS policy!”, he tweeted.

In an effort to mock the government, the Thiruvananthapuram MP ended up with insulting a successful local industry, which indeed has great export potential as claimed by minister Goyal. The Kolhapuri slippers have great export potential because India has a huge export market for footwear. The country exported more than Rs. 18,000 crore of footwear and related items in the year 2019-20.

India is the second-largest global producer of footwear after China, and the country produces 2 billion pairs of footwear in various categories. Around 15,000 units are engaged in the manufacturing of footwear in the country, with an estimated total turnover of Rs 50,000 crore.

The minister had cited the example of Kolhapuri slippers to showcase that if produced & marketed properly, traditional Indian products have a huge export market potential and can compete and even excel against other categories of footwear.

It may be noted that Kolhapuri chappals were popular in America during the hippie generation of the 1960s and 1970s, and it can again capture overseas markets if the correct strategy is adopted. An official in the ministry said that while even in Americans in 60s and 70s had no problem in adopting Kolhapuri Chappals, now some Indians in 2020 can’t take pride in their own products. The official added that “the present criticism stems from a weak mindset”.

Due to the increased efforts of the Modi government towards local industries, there has been a tremendous increase in the market for Khadi products since 2014. The production of Khadi fabric since 2014 was recorded at 95.05 million square meters in just six years, compared to the production of 103.22 million square meters in the previous 58 years.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

Shiromani Akali Dal quits NDA over farm bills and ‘insensitivity of govt to Punjabi and Sikh issues’

After farm bills were passed, Akali leader and union food processing minister had resigned from the government in protest

Bollywood drug scandal coverage by media saves liberals the blushes as Bharat Bandh becomes a mega flop

Ironically, one thing that saved liberals the blushes due to flop Bharat Bandh was same Bollywood coverage they had been mocking

Kerala terrorist convicted, was one of the few Indians to receive tough ISIS battle training in Iraq to wage Jihad: Read details

Subahani Haja Moideen, who was arrested by NIA in October 2016, had fought for ISIS in Iraq and was entrusted with the responsibility of building a sprawling ISIS network in India

Despite rhetoric, Bharat Band supported by Congress fails to impress, Indian Railways see no impact on train operations, movements see increase

Indian Railways saw an increase in freight volume during the Bharat Bandh called by farmer organisations compared to the previous day

A tale of love, sacrifice and devotion: How the last Hindu of Ghazni stayed back in Afghanistan to take care of his Temple, even...

Raja Ram may have never set his feet in India but his name bears the unmistakable mark of the intimate relationship he shares with out country.

AajTak ke camera se nahi bach payegi Deepika Padukone: As the actor makes her way to NCB, IndiaToday does everything they criticise Republic for

The Aaj Tak reporter added several non-essential information about Deepika Padukone to claim that the coverage was exclusive

Recently Popular

India Today editors’ tussle with Republic TV is ruining their own credibility, one tweet at a time: Read how

Rahul Kanwal and Rajdeep's sly, targeted tweets against Republic TV are only helping to take their own credibilities further down, and exposing their own hypocrisy.

AajTak ke camera se nahi bach payegi Deepika Padukone: As the actor makes her way to NCB, IndiaToday does everything they criticise Republic for

The Aaj Tak reporter added several non-essential information about Deepika Padukone to claim that the coverage was exclusive

Uttar Pradesh: Hindu girl beheaded after she refused to convert to Islam, husband Ejaz and friend Shoaib Akhtar nabbed

23-year-old Hindu woman has been brutally murdered by two Muslim youth after she refused to convert to Islam after marriage.

KWAN representative told me that I need to attend Karan Johar Parties to make a comeback to movies: Suchitra Krishnamoorthi

One of the main things is that you need to be seen at Karan Johar's parties, KWAN representative had told Suchitra Krishnamoorthi

Fact Check: No, Sunil Gavaskar didn’t make sexist comment against Virat Kohli’s wife Anushka Sharma during an IPL game

Sunil Gavaskar was referring to a video of Virat Kohli & Anushka Sharma playing cricket,, didn't make any sexist comment

Ranveer Singh asks Narcotics Bureau to allow him to accompany Deepika Padukone during interrogation due to her ‘anxiety issues’

Bollywood actor Ranveer Singh, the husband of Deepika Padukone, has asked NCB whether he can be present during his wife’s interrogation

Donald Trump formally announces Amy Coney Barrett as his Supreme Court nominee to fill Justice Ruth Bader Ginsburg’s seat

US President Donald Trump has formally announced Amy Coney Barrett as his nominee to the Supreme Court

Shiromani Akali Dal quits NDA over farm bills and ‘insensitivity of govt to Punjabi and Sikh issues’

After farm bills were passed, Akali leader and union food processing minister had resigned from the government in protest

PM Modi calls for an expanded role of India in the United Nations: Here are the 7 key highlights of his speech at the...

PM Narendra Modi raised questions over the handling of the coronavirus crisis by the United Nations during his speech at UNGA

Mumbai Police to seize vehicles of media houses chasing celebrities summoned for questioning after more channels join the car chase race

As channels that had mocked other channels for 'media circus' start chasing cars of celebrities, Mumbai Police decide to end the menace

NCB’s questions to actor Deepika Padukone in the Bollywood drug mafia probe accessed by media, was grilled in three phases

Deepika Padukone in the interrogation which lasted for 5 hours, accepted being part of the Whatsapp group

Deepika Padukone confesses to NCB of being a part of drug chats Whatsapp group: Reports

The legal hassle is likely to increase for Deepika Padukone after she admitted to having drugs-related conversation with her manager Karishma Prakash.

Clashes erupt between tribal people and local Christians in Chhattisgarh over alleged forest land encroachment

Kondagaon SP Siddharth Tiwari rejected the claim of the Chhattisgarh Christian Forum and said the matter related to land encroachment.

Congress party, Priyanka Gandhi Vadra shares UPA-era images of farmers in distress to criticise Modi govt’s farm bills, score self-goal

To prove that farmers are unhappy with farm reforms brought by Modi govt Congress uses photos and videos from UPA govt era

‘This is the economic expansionism of Islam’, VHP President warns about the dangers of Halalonomics. Read details

Vishwa Hindu Parishad (VHP) President Alok Kumar highlighted the dangers of Halal economy or Halalonomics.

Bollywood drug scandal coverage by media saves liberals the blushes as Bharat Bandh becomes a mega flop

Ironically, one thing that saved liberals the blushes due to flop Bharat Bandh was same Bollywood coverage they had been mocking

Connect with us

244,181FansLike
456,090FollowersFollow
17,100SubscribersSubscribe