Tuesday, June 15, 2021
Home News Reports I&B Ministry gives 15 days to Digital Media publishers and Streaming platforms to give...

I&B Ministry gives 15 days to Digital Media publishers and Streaming platforms to give details of compliance with new IT rules

New guidelines for digital news have introduced a three-tier regulatory mechanism, and rules for OTT platforms prescribed appropriate self-classification of the shows

The Information and Broadcasting Ministry has directed the Digital Media publishers and OTT streaming platforms to share details of compliance with the new Information Technology Rules, 2021, within 15 days. 

In February this year, the Centre had introduced new rules to regulate the OTT streaming platforms and the digital news outlets along with other internet-based businesses and organizations, apart from the social media platforms. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, included separate guidelines for Social Media platforms, Digital Media platforms, and Streaming platforms. While the rules were announced in February and the platforms were given three months to comply with them, most of them had chosen to ignore the rules. As a result, the govt has given 15 days to the streaming platforms and digital media houses to report their compliance within 15 days.

New guidelines for Digital Media

The new guidelines for digital media publishers have introduced a three-tier regulatory mechanism, and the three tiers are- self-regulation by the entity, self-regulation by the self-regulating body of the applicable entities, and oversight mechanism by the Central Government.

For this purpose, the digital media houses will have to appoint a Grievance Redressal Officer based in India, and they will have to come together to establish a self-regulatory body. For the third level, the ministry will develop an Oversight Mechanism, which will include an Inter-Departmental Committee for hearing grievances.

Publishers have to self-regulate their portals by appointing a Grievance Redressal Officer based in India who shall be responsible for the redressal of grievances received and take a decision of every grievance within 15 days.

The self-regulatory body will be headed by a retired judge of the Supreme Court, a High Court or independent eminent person with no more than six members. This body which will be registered with the Ministry of Information and Broadcasting will oversee the adherence by the publishers to the Code of Ethics and in case of a grievance unsolved by the publisher in the stipulated time, will address it as well.

An oversight mechanism will be formulated under the I&B Ministry which will publish a charter for self-regulating bodies, including Codes of Practices. Under this, an Inter-Departmental Committee for hearing grievances will also be established. 

The government will also establish an online grievance portal, where complaints and grievances regarding any content published by digital media sites can be submitted. The concerned entity will have to respond to such complaints, and if the complainant is not satisfied with the response, the same can be escalated to the concerned self-regulating body and then the central government.

The digital news outlets have been ordered to adhere to the journalistic ethics and norms as prescribed by the Press Council of India or the Programme Code issued under the Cable Television Networks Regulation Act, “thereby providing a level playing field between the offline (print, TV) and digital media.

New guidelines for streaming platforms

The government also have issued guidelines for online entertainment platforms. The guidelines prescribed appropriate self-classification of the shows, instead of directing any censorship. It says that the streaming platforms will have rate content in three categories, U- Universal, U/A, and A- Adult.

The U category means it is suitable for all age groups. The U/A group has been further divided into different categories, which are U/A – General, which is suitable for all but may contain scenes not suitable for young children; U/A – 7+, suitable for 7 years and above, U/A – 13+, and U/A – 16+. An A category movie or show can be watched by people aged 18 years and above only. Shows and movies containing nudity without any sexual context can be rated as U/A 16+.

The guidelines say that content on such platforms should take into account the potentially offensive impact of matters such as caste, race, gender, religion, disability or sexuality which may be depicted in such streaming shows. The ratings of the shows will depend on the language used, the depiction of sex and nudity, fear, threat and horror, and violence. Such a rating of shows and movies, instead of censoring them like what is done in the case of films in India, is the international practice.

The rules for the streaming platforms are the least controversial, as it does not prescribe any censorship for content shown on the platforms like Netflix, Amazon Prime etc, like people were fearing. The global streaming platforms already have the system of rating the shows and movies, therefore most of them are already complying with the new rules. They may have to re-adjust some of the categories, but that is not a major change.

I&B Minister says ‘people happy with new guidelines’

Justifying the new set of rules after alleged complaints about the same, Cabinet Minister Prakash Javadekar said, “People are happy with the guidelines.” He also dismissed the claims that relevant stakeholders were not consulted before issuing the guidelines. Javadekar informed that proper consultation was conducted with the stakeholders in Mumbai.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

Swami Avdheshanand Giri condemns misinformation over Ram Mandir transactions, Trust Gen Sec too rebuts accusations: Here’s what they said

Swami Avdheshanand Giri has issued a statement assuring that Ram Mandir transactions are authentic and transparent.

BBC apologises for its coverage of footballer Eriksen’s collapse, it is time they apologise for their grotesque reportage on India’s Covid outbreak too

The western media outlets, including BBC, ought to apologise India for perpetrating racism with their egregious coverage of country's COVID-19 pandemic and linking it with morbid images of burning funeral pyres.

Rahul Gandhi joins in spreading lies about a ‘scam’ by Ram Mandir trust: Here are the facts in 10 simple points

On the 13th of June 2021, Aam Aadmi Party took to Twitter to level grave allegations against the Ram Janmabhoomi Teerth Kshetra.

Islamic NGO with possible terror links raised almost 150 crores to ‘Help India Breath’ amid pandemic, little of it was actually sent

Dubious NGOs with links to terrorist organizations and Pakistani army collected funds on the name of relief to India amid Covid pandemic

Here is the truth about the land deal by Ram Janmabhoomi Teerth Kshetra and how the allegations by likes of AAP are baseless

Shri Ram Janmabhoomi Teerth Kshetra and its head Champat Rai bought an additional piece of land for the purposes of additional construction to facilitate pilgrims who would be travelling to Ayodhya

Recently Popular

Here is the truth about the land deal by Ram Janmabhoomi Teerth Kshetra and how the allegations by likes of AAP are baseless

Shri Ram Janmabhoomi Teerth Kshetra and its head Champat Rai bought an additional piece of land for the purposes of additional construction to facilitate pilgrims who would be travelling to Ayodhya

Kamal R Khan calls Mika Singh ‘anpadh gawar sooar’ after the singer released a diss track titled ‘KRK Kutta’: Here is how the feud...

The feud between KRK and Mika Singh descends to calling each other ‘dogs’ and ‘pigs’, here how it unfolded

Young billionaire Nikhil Kamath’s account closed by Chess.com as he admits cheating in charity game to defeat Vishwanathan Anand

Nikhil Kamath created quite the flutter recently after he apparently defeated Vishwanathan Anand in a game of chess.

Rohingyas settled all over UP with forged Aadhaar, voter IDs, fresh arrests reveal they are getting financial aid too: Report

ADG informed that the Rohingyas have settled in every assembly constituency with forged voter ID cards.

PM Modi kills the manufactured stories about his rift with Yogi Adityanath with just three words

In a rare gesture, PM Modi publicly praised Yogi Adityanath for a scheme amid the manufactured reports about rift between the two

60-year-old woman gang-raped in front of her grandson: More horror stories emerge from Bengal as women speak up in SC

Women in West Bengal have moved the Supreme Court narrating the details of the horrifying gang-rapes they were subjected to in the post-poll violence by the members of ruling party.
- Advertisement -

 

Connect with us

255,564FansLike
553,122FollowersFollow
24,300SubscribersSubscribe