Starting with the supposed ‘learning overload’ on students and increased logistics and staffing costs that would come with adding a third language as directed in NEP 2020, claiming that it would not have any substantial benefits, the DMK leader came to his real chagrin—Hindi imposition.
"The introduction of the three-language policy and the National Education Policy (NEP) are blatant attempts to impose Hindi and Sanskrit on non-Hindi-speaking states," MK Stalin claimed.
Elements in Tamil movie industry started a campaign of circulating their pictures on social media with the caption ‘I am a Tamil Speaking Indian’ or ‘Hindi Theiyadhu Poda’ – ‘I don’t know Hindi, man!’.
We will now look at how they used the plank of opposition to Hindi as a means of building their image as protectors of Tamil culture and native rights and to bring them to power.