Swiggy offers “Modi” coupons as brands rush to benefit from demonetization drive

Government’s decision to scrap old 500 and 1000 rupees notes and replace them with new ones is primarily aimed at curbing the domestic black money hoarded in cash. But it has another objective too – to help the country move towards cashless economy.

People like Nandan Nilekani, former CEO of Infosys and architect of the Unique Identification Authority of India (UIDAI), has been among the votaries of cashless economy arguing that not only will it benefit the common man in receiving government benefits, it will also curb corruption.

Demonetization of high value currency notes is being seen as an opportunity to introduce people to cashless transaction as they will be short on cash for a few days due to rush at banks and ATMs, and thus the other option remaining is to use digital wallets or other modes of digital payments.

- Advertisement - - Article resumes -

And this opportunity is being grabbed by many. Digital wallet Paytm coming up with a full page ad congratulating PM Modi and using his image has been creating a lot of buzz, but Paytm is not alone that is latching on to this opportunity.

Online food ordering app Swiggy, where one can pay through digital wallets or credit cards if one doesn’t have ready cash, too rode on PM Modi’s name and offered cashback to new customers in shape of a coupon code “MODI”:

As the tweet above says, perhaps Swiggy was fortunate that Delhi CM Arvind Kejirwal didn’t get their promotional SMS else he would have questioned the “deal” between Swiggy and PM Modi too the way he insinuated a deal between Paytm and the Prime Minister.

Surprisingly, Jio Money, the digital wallet offering from Reliance, doesn’t seem to be trying to ride this demonetization wave through such marketing gimmicks. It should be noted that Jio was the first one to use PM Modi’s image in an ad – a trick that Paytm copied.

While Paytm and Swiggy used PM Modi’s name to push people towards cashless transactions in wake of the demonetization, other entities, especially e-commerce websites and banks, were keeping it simple:

Banks have been sending SMS and emails to their customers asking them to increasingly use their debit cards or credit cards for transactions. Banks like ICICI, who have their own digital wallets, are urging their customers to use their products to escape long queues at banks and ATMs.

But the most surprising use of riding this demonetization wave and use of PM Modi’s image has been an ad issued by a lifestyle brand Lawman Pg3. We are not yet sure how do they benefit from cashless economy:


Share This Post and Support:
We need your support to survive in the media industry. Please consider paying us for the content we produce:

To know more about these payments, please click here.


Most read articles recently

Nehru Gandhi family celebrates birthday in aeroplane

A Pulitzer Prize winning report on Priyanka Gandhi’s aeroplane trip by Mausambi Singh

Priyanka Gandhi took an IndiGo flight from Delhi to Lucknow, and it was a flight to remember.
Christian Michel documents: Rafale delayed because of Eurofighter lobbying and Sweden's Bofors 'leverage' over Gandhis?

Christian Michel documents: Rafale delayed because of Eurofighter lobbying and Sweden’s Bofors ‘leverage’ over Gandhis?

These documents that point towards the Gandhi family are secret notes about Eurofighter lobbying faxed by Christian Michel to Guido Haschke. 

Anti-BJP accounts on social media, including Huffpost, Scroll journalist, celebrate death of Manohar Parrikar

As the sad news of passing away of Goa Chief Minister Manohar Parrikar came in, social media was filled with condolence messages from people in every spectre of life, from politicians to celebrities to ordinary netizens, irrespective of their political affiliation. Manohar Parrikar was known for his simplicity and...

More than 70 vessels including INS Vikramaditya, nuclear submarines, battleships were deployed near Pakistan after Pulwama Attack: Indian Navy

Carrier Battle Group led by INS Vikramaditya, nuclear submarines and other battleships of Indian Navy were at the North Arabian Sea after the Pulwama attack
When Manohar Parrikar found $3 billion of our money lying forgotten in a US account

When Manohar Parrikar found $3 billion of our money lying forgotten in a US account

Defence Minister Manohar Parrikar had revealed that he had found $3 billion (or Rs 20,000 crore) of Govt of India money lying forgotten in a US account.

India Today uses the photo of a Hindu girl to highlight the high rate of child marriage among Muslims in Kerala

Recently a detergent brand was highly criticised by people for releasing a Hinduphobic advertisement targeting the festival of Holi.

Priyanka Gandhi Vadra: How Congress’ ‘masterstroke’ may have just been a damp squib

The first 50 days of her official induction in Congress have been quite disappointing to say the least
Sharad pawar claims the IAF conducted air strikes on his suggestion

The man who concocted a bomb blast for secularism claims the Balakot air strikes were done on his suggestion

Sharad Pawar said that PM Modi and Defence Minister were absent in the meeting in which he advised the security officials to take down the terror hideouts

Bhim Army pours scorn on Priyanka Gandhi Vadra

Priyanka Gandhi apparently is proving a disaster as Congress general secretary in-charge for east Uttar Pradesh
PM Modi continues his Main Bhi Chowkidar campaign on Twitter

Prime Minister Narendra Modi changes his Twitter name after many supporters started the trend

In continuation with his 'Main Bhi Chowkidar' campaign, PM Modi changes his Twitter display name by prefixing 'Chowkidar' to it

Latest articles

Connect with us

146,928FansLike
118,548FollowersFollow
29,382SubscribersSubscribe

Don't miss these


Share This Post and Support: