Friday, October 23, 2020
Home Opinions Why the so-called liberals forced Paytm to take off an ad

Why the so-called liberals forced Paytm to take off an ad

In India, more than being a liberal – where you are willing to accommodate dissenting voices – it is important to appear a liberal – where you shout every hour that you’re liberal and thus drown out the dissenting voices.

This shouting is a form of virtue signalling that helps people with otherwise sad credentials to aspire for respectability in a particular social circle.

And a lot of so-called liberals indulged in collective shouting yesterday after mobile wallet brand Paytm released an ad that hurt their guilty conscience.

The ad showed a woman from upper middle class talking about how demonetisation stopped her from paying money to her maid, as she didn’t have ready cash. The character was going on and on with her rant when the maid interrupted her and asked her to stop making excuses and transfer money to her via Paytm. The upper middle class woman in the ad was shocked at this awareness and technology adoption by her maid. And that was the end of the ad, telling people to use Paytm if cash was not available.

https://www.youtube.com/watch?v=UxGyhWOhBzA

The ad upset some “liberals” so much that they uninstalled Paytm from their smartphones and tagged its founder Vijay Shekhar Sharma on Twitter, threatening that all of them will uninstall the application and thus hurt his business.

Many of these outraged shouting virtue signalling liberals were from the media industry that has the power to hurt a brand’s image through biased reporting. Perhaps that led to Vijay Shekhar Sharma apologising and Paytm deleting the ad from its Twitter page.

Paytm founder apologises
Paytm founder forced to apologise. Threat was dressed up as “feedback”.

While economic boycott is a different matter, what is crucial here is to notice how the ad pricked the guilty conscience of the so-called liberals, who grouped up to launch a mob attack. But just as their threat was dressed up as “feedback”, their angst at being exposed was dressed up as “compassion”.

Some of them claimed that the ad was patronising towards the maid. Really? Fact is that the ad showed a confident maid shutting her patronising employer up. Others said it mocked situation of people who were facing inconvenience due to demonetisation. No. It mocked those who were using the excuse of inconvenience to be lazy in general and unfair to maids in particular, so far as the ad’s copy was concerned.

The truth is that the ad touched them where it hurts the most. Where a privileged class person arrogates the right to speak for the underprivileged class under the garb of activism. Where this class assumes that maids must be poor enough not to have a smartphone (even though some really cheap ones are available) and stupid enough not to know how to use apps (though maid’s husbands can be Uber drivers using an advanced app? A hint of sexism there? Poor women can’t use apps?).

When a maid decides to speak for herself and comes up with a view that is not aligned with the ‘liberal’ stand, this privileged class is taken aback and is forced to shut up. This makes them angry. And this is what made them shout, uninstall the app, and tag the Paytm founder with their threats.

The bunch that shouts ‘rising intolerance’ and ‘free speech’ on every possible occasion, successfully arm twisted a brand to take off their ad.

But as it happens on Twitter, every shouting is met with counter shouting. People asked Paytm if they will wind up their business if enough shouting virtue signalling liberals told them that their business was a scam? No argument, no logic required?

Finally good sense prevailed and Paytm brought back the ad with a minor modification; where the maid is being a bit more respectful to her employer by not terming her excuses as “drama”. Ah, that was another thing that hurt the guilty conscience of virtue signalling liberals. The drama by the elitist snobs of being considerate towards the unwashed masses.


This is not for the first time when the so-called liberal crowd has forced brands to take off ads in the last couple of years, all while shouting that they were facing intolerance under the new regime. Earlier Pepsi was forced to delay release of its ad as some so-called liberals claimed it mocked FTII and JNU students. Havells was forced to take off an ad as people who can’t see beyond caste termed it casteist. And Yatra.com was attacked for an ad that had a character similar to JNU lout Kanhaiya Kumar.

So much for creativity, free speech, tolerance, accommodation, and liberalism.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

Rahul Roushanhttp://www.rahulroushan.com
A well known expert on nothing. Opinions totally personal. RTs, sometimes even my own tweets, not endorsement. #Sarcasm. As unbiased as any popular journalist.

Related Articles

Trending now

US Senate Committee on Judiciary approves subpoenas for Jack Dorsey and Mark Zuckerberg asking them to testify over allegations of censorship

The senate approved the subpoenas in a 12-0 vote after both Facebook and Twitter censored a New York Post report on Joe Biden

Remembering Lalu’s Jungle Raj in Bihar: When an IAS officer’s wife was raped for two years by an RJD leader

During Lalu's Jungle Raj in Bihar, IAS Officer BB Vishwas's wife Chamba Biswas was raped for 2 years by RJD leader Mrityunjay Yadav

“Your outrage against Hinduphobic content on OTT platforms may actually be fuelling more such content”- Here is what an industry insider says

OTT platforms are not hit if a movie or a series if boycotted for Hinduphobic content as people have already paid for subscription

No, India Today, Katrina Kaif in yellow saree for Navratri is not offensive to Hindus, this is where you got it wrong

India Today tries to be holier than thou while trying to paint Hindus as trolls over Eros Now's vulgar Navratri posts

CM Yogi distributes relief amount of Rs 113.21 crore among the flood-affected farmers in Uttar Pradesh

CM Yogi distributed the relief amount to the flood-affected farmers in 19 districts of the state by online transaction.

‘Mughal Prince Tucy’ lashes out on AIMIM’s Asaduddin Owaisi, calls him ‘Bewakoof, and Gadha’

Prince Tucy said that when the people of Hyderabad are dealing with horrific floods, MP Asaduddin Owaisi is busy doing poll campaign in Bihar.

Recently Popular

France: Charlie Hebdo cartoons projected on government building to express solidarity with deceased teacher who was beheaded by Islamic terrorist

Days after the barbaric beheading of teacher Samuel Paty on the streets of Paris by a terrorist for showing the cartoons of Prophet Mohammad to his students, support continues to pour in for the deceased teacher.

Eros Now apologises for publishing vulgar Hinduphobic content on Navratri

After netizens outraged over vulgar posts on Navratri, Eros Now issued an apology.

Lucknow: Jama Mazar caretaker ‘Kale Baba’ caught running sex racket, video goes viral

The caretaker has allegedly confessed to police that he was sexually exploiting women and engaging them in illicit activities in the name of curing infertility and other ailments.

Remember Sheena Bora case? Param Bir Singh was the IG of Konkan range, the site where her body was dumped

Param Bir Singh knew that Sheena Bora was missing. He had asked Rahul Mukerjea to file a 'missing persons' report. Sheena, however, was never reported as 'missing'.

No, India Today, Katrina Kaif in yellow saree for Navratri is not offensive to Hindus, this is where you got it wrong

India Today tries to be holier than thou while trying to paint Hindus as trolls over Eros Now's vulgar Navratri posts

“Islam is in crisis all over the world” and all the other things the French President said

Earlier this month, the French President Emmanuel Macron took the stage at city hall in the Paris suburb of Les Mureaux to deliver one of the most consequential speeches of his career.
- Advertisement -

US Senate Committee on Judiciary approves subpoenas for Jack Dorsey and Mark Zuckerberg asking them to testify over allegations of censorship

The senate approved the subpoenas in a 12-0 vote after both Facebook and Twitter censored a New York Post report on Joe Biden

Complaints filed against Eros Now and Arré for vulgar social media posts related to Navratri

Both Eros Now and Arre had published social media posts linking Navratri festival with sex and vulgarity

Chhattisgarh police file FIR against video journalist who had reported on farmer protests based on an allegedly edited video

Video journalist Manish Soni had reported about the plight of farmers whose paddy crops were ruined due to anti-encroachment drive

Reducing Navratri to ‘mating dance’, comparing Holi with terrorism— how the Indian media has turned Hinduphobic

After Eros Now posted series of vulgar messages associated with Navratri, far-left site Arre posted a Hinduphobic tweet on Durga puja

Remembering Lalu’s Jungle Raj in Bihar: When an IAS officer’s wife was raped for two years by an RJD leader

During Lalu's Jungle Raj in Bihar, IAS Officer BB Vishwas's wife Chamba Biswas was raped for 2 years by RJD leader Mrityunjay Yadav

“Your outrage against Hinduphobic content on OTT platforms may actually be fuelling more such content”- Here is what an industry insider says

OTT platforms are not hit if a movie or a series if boycotted for Hinduphobic content as people have already paid for subscription

Mumbai Police threatens Republic TV executive editor with imprisonment for refusing to reveal source of Hansa report in TRP scam

Republic TV Executive Editor warned by Mumabi Police that he will be booked under IPC sections 174 and 179 if does not give source of Hansa report

No, India Today, Katrina Kaif in yellow saree for Navratri is not offensive to Hindus, this is where you got it wrong

India Today tries to be holier than thou while trying to paint Hindus as trolls over Eros Now's vulgar Navratri posts

UP: Police find conversion of over 200 people to Buddhism fake, people were asked to sign conversion papers disguised as govt scheme

After reports of 236 Valmiki community members converting to Buddhisim, police find no evidence of conversion in Karehra village

Lucknow: Jama Mazar caretaker ‘Kale Baba’ caught running sex racket, video goes viral

The caretaker has allegedly confessed to police that he was sexually exploiting women and engaging them in illicit activities in the name of curing infertility and other ailments.

Connect with us

245,563FansLike
466,099FollowersFollow
18,800SubscribersSubscribe