Home Opinions The Left Can't Meme: Congress party's cringe worthy tweets on Valentines Day appear desperate rather than funny

The Left Can’t Meme: Congress party’s cringe worthy tweets on Valentines Day appear desperate rather than funny

The Congress' Valentines Day tweets only confirm what has long been known in the online community: The Left can't meme.

The General Elections are fast approaching and the Great Meme War has officially commenced in the country. On Valentines Day, the Congress party tweeted a series of images mocking top BJP leaders.

Unfortunately for the Congress party, the jokes are neither funny nor smart enough and come across as rather obnoxious. Especially its joke on Union Minister Smriti Irani that was rather crass.

The Congress’ Valentines Day tweets only confirm what has long been known in the online community: The Left can’t meme. The tweets, instead of tickling one’s funny bones, come across as a desperate attempt to appear ‘hip’ and sway the online youth.

- Advertisement - - Article resumes -

The worse part is the ‘jokes’ or the rather desperate attempt at it make no sense at all. For instance, the one featuring Nirmala Sitharaman reads “The Silencer: You say it best, when you say nothing at all!”, featuring a cartoon of the Defence minister with tapes on her mouth, when the fact is that Sitharaman has been a vocal minister, and has been demolishing Congress lies.

https://platform.twitter.com/widgets.jsCould you imagine any girl wanting to date you after you said something that cringe-worthy? If Rahul Gandhi has been using those lines on women, it’s no wonder that he is still unmarried.

Contrast this with memes from the online community that leans towards saffron. They are much more ‘in touch’ with public sensibilities and are much more ‘natural’ when it comes to humour.

The conduct of the Congress party on social media also shows a gradual shift of the top echelons of the party towards the far-left. The people who run their social media accounts also appear to be thoroughly westernised in their sensibilities and their sense of humour do not quite capture the imaginations of the vast Indian population. Their audience appears limited to certain sections of the millennial urban youth who have more in common with the Western millennial crowd than they do with their own fellow Indians.

It’s no wonder that the vast majority of the Indian online meme community leans towards saffron politics. In an earlier article, we have elaborated on how Hindutva has become a very prominent subculture on the internet.

There’s a more fundamental reason why the Left can’t meme. In the entire Western world and in India as well, Leftism is the ideology of the establishment. And humour has traditionallly been anti-establishment. Humour has always been a tool at the hands of the less powerful to take potshots at establishment ideas. In time, the establishment has co-opted even the mainstream comedy scene.

The ‘Meme culture’, as we understand it today, developed as a revolt against political correctness and other liberal ideas. Thus, the fact that the Congress party is absolutely terrible at memes is not their fault. The ideology of the party and the people it is associated with as a consequence makes it impossible for them to be very good with memes. It’s not something they understand or even capable of appreciating.

‘Meme culture’ is furtive, chaotic, extremely creative, innovative, willing to cross the line and often, they do cross lines that shouldn’t be crossed. But regardless, the main purpose of it is to upset the status quo. Now, if you represent the status quo, can you really appreciate and emulate it? The best you can do is come up with a cheap imitation of it which will only embarrass you further.

The Congress party’s election campaign thus far appears to be faring even worse than their social media strategy. While the fate of the Mahagathbandhan is still unclear and the Congress party is being snubbed by several regional parties, the BJP has been sending its top leaders all across the country already. Under such circumstances, they should perhaps focus more on their strategy in the real world than the virtual one where they are only embarrassing themselves further.

Share This Post With Your Friends & Fans:
We need your support to survive in the media industry. Please consider paying us for the content we produce:

To know more about these payments, please click here.

Election 2019 Live Updates

Track all the updates on one page as the results and trends trickle in

Shehla Rashid remembers 2014, says she had wanted Kejriwal as PM

Shehla Rashid loses it early on counting day, says “Felt like a Muslim when ‘mass murderer’ won in 2014”

As early trends show an NDA victory, Shehla Rashid calls him a mass murderer, says she had wanted Arvind Kejriwal as PM in 2014 and she had felt like a 'Muslim'.

Live updates: According to EC, BJP leading in 299 seats on their own, clocks victory in 2, taking their tally possibly to 301

Latest results, trends, updates, and news about 2019 Lok Sabha election counting. Find out who will form the next government.
NYT peddles Modi 2.0 as victory of India's most divisive leader

Dear New York Times, India has chosen Modi 2.0, deal with it

When India gives a thumping, unprecedented, overwhelming victory to a man who has made every single Indian feel proud of their nation and heritage, the NYT's heartburn is expected. 
Rana Ayyub had a meltdown seeing BJP securing an unprecedented victory

Unprecedented Modi victory triggers meltdown for controversial journalist Rana Ayyub

Prospect of a stunning Narendra Modi victory in 2019 Lok Sabha election triggered a mental collapse for controversial journalist Rana Ayyub

IIT graduate and an IAS officer explains in detail why EVMs can’t be ‘hacked’ or ‘tampered’ with

Bhavesh Mishra, IAS 2015 batch, B.Tech IIT Delhi, on Quora gave a detailed explanation regarding why EVMs cannot be 'hacked' or 'tampered' with.
Reactions of Liberals after NDA appearing to secure majority

‘Liberals’ have a meltdown as result day trends indicate a massive victory for PM Modi

Trends indicate that Prime Minister Narendra Modi will once again take an oath for the post of Prime Minister. This has not gone down well with the Liberal intelligentsia and they are losing their cool over this prospect

The Left has lost its deposit. It is time for the Right to fight Modi

Modi 2.0 heralds a new beginning for India and her people. It must not be allowed to cultivate the habits of Modi 1.0.

Kanhaiya Kumar’s family uses LPG stove to prepare for his victory, contrary to his claims just a few weeks ago

Kanhaiya had claimed that his mother cooked on a Chullah and not on an LPG stove as it was not viable because of being too expensive and also exhausted within 3-4 days.

The story of BJP’s rise and rise in West Bengal: The story starts not in 2019 but 2017 Ram Navami

History may remember the 23rd of May, 2019 as the day when the future of Bengal Politics changed forever. However, it was on the 5th of April, 2017, on the auspicious day of Ram Navami that the seeds of it were sown.

Barkha Dutt expresses deep anguish over the fact that the mainstream media can no longer influence elections

Barkha said it doesn't make her happy that mainstream media cannot influence the voters to vote in a particular way anymore.
Subscribe to Day's Top Stories

Latest articles

Connect with us

Share This Post With Your Friends & Fans: