The Left Can’t Meme: Congress party’s cringe worthy tweets on Valentines Day appear desperate rather than funny

The Congress' Valentines Day tweets only confirm what has long been known in the online community: The Left can't meme.

The General Elections are fast approaching and the Great Meme War has officially commenced in the country. On Valentines Day, the Congress party tweeted a series of images mocking top BJP leaders.

Unfortunately for the Congress party, the jokes are neither funny nor smart enough and come across as rather obnoxious. Especially its joke on Union Minister Smriti Irani that was rather crass.

The Congress’ Valentines Day tweets only confirm what has long been known in the online community: The Left can’t meme. The tweets, instead of tickling one’s funny bones, come across as a desperate attempt to appear ‘hip’ and sway the online youth.

- Advertisement - - Article resumes -

The worse part is the ‘jokes’ or the rather desperate attempt at it make no sense at all. For instance, the one featuring Nirmala Sitharaman reads “The Silencer: You say it best, when you say nothing at all!”, featuring a cartoon of the Defence minister with tapes on her mouth, when the fact is that Sitharaman has been a vocal minister, and has been demolishing Congress lies. you imagine any girl wanting to date you after you said something that cringe-worthy? If Rahul Gandhi has been using those lines on women, it’s no wonder that he is still unmarried.

Contrast this with memes from the online community that leans towards saffron. They are much more ‘in touch’ with public sensibilities and are much more ‘natural’ when it comes to humour.

The conduct of the Congress party on social media also shows a gradual shift of the top echelons of the party towards the far-left. The people who run their social media accounts also appear to be thoroughly westernised in their sensibilities and their sense of humour do not quite capture the imaginations of the vast Indian population. Their audience appears limited to certain sections of the millennial urban youth who have more in common with the Western millennial crowd than they do with their own fellow Indians.

It’s no wonder that the vast majority of the Indian online meme community leans towards saffron politics. In an earlier article, we have elaborated on how Hindutva has become a very prominent subculture on the internet.

There’s a more fundamental reason why the Left can’t meme. In the entire Western world and in India as well, Leftism is the ideology of the establishment. And humour has traditionallly been anti-establishment. Humour has always been a tool at the hands of the less powerful to take potshots at establishment ideas. In time, the establishment has co-opted even the mainstream comedy scene.

The ‘Meme culture’, as we understand it today, developed as a revolt against political correctness and other liberal ideas. Thus, the fact that the Congress party is absolutely terrible at memes is not their fault. The ideology of the party and the people it is associated with as a consequence makes it impossible for them to be very good with memes. It’s not something they understand or even capable of appreciating.

‘Meme culture’ is furtive, chaotic, extremely creative, innovative, willing to cross the line and often, they do cross lines that shouldn’t be crossed. But regardless, the main purpose of it is to upset the status quo. Now, if you represent the status quo, can you really appreciate and emulate it? The best you can do is come up with a cheap imitation of it which will only embarrass you further.

The Congress party’s election campaign thus far appears to be faring even worse than their social media strategy. While the fate of the Mahagathbandhan is still unclear and the Congress party is being snubbed by several regional parties, the BJP has been sending its top leaders all across the country already. Under such circumstances, they should perhaps focus more on their strategy in the real world than the virtual one where they are only embarrassing themselves further.

Share This Post and Support:
We need your support to survive in the media industry. Please consider paying us for the content we produce:

To know more about these payments, please click here.

Most read articles recently

Rahul Gandhi’s lucrative and seemingly clandestine means of income and his links to scam accused FTIL, Unitech

How does Rahul Gandhi earn to buy land and other properties? A mystery we try to unravel
Prakash Raj was welcomed with pro-Modi slogans in Bengaluru

Actor-turned-politician Prakash Raj greeted with pro-Modi slogans as he went to file his nomination

Prakash Raj seemed visibly miffed with a large number of Modi supporters welcoming him with pro-Modi slogans in Bengaluru
Rahul Gandhi

Staring at an imminent defeat in Amethi, Congress on the scout to secure a safe seat for Rahul Gandhi

The Congress units of southern states have been feverishly imploring Rahul Gandhi to fight from any constituencies in southern states, apart from Amethi in Uttar Pradesh .

AAP propagandist tweets false claim about Adani Group, deletes due to fear of defamation

Earlier Delhi's Education Minister Manish Sisodia had also tweeted false claim about Adani Group

Gujarat Congress nominates 17 candidates for Jamnagar Lok Sabha seats, Hardik Patel does not make the cut

Hardik Patel had earlier expressed his desire to fight from the Jamnagar Lok Sabha constituency

How Caravan and Congress’ attempts to create ‘bribegate’ before 2019 election fell flat

The 'bribegate' that Congress and The Caravan tried to cried falls flat on its face on several counts. 
Congress' official twitter handle tweets the wrong date of Shahidi Diwas

Congress commemorates Bhagat Singh, Rajguru and Sukhdev, with the wrong date of their martyrdom

The official Twitter handle of Congress probably realised their goof up and promptly deleted the Tweet with the wrong date.
Pulwama attack

From stone pelter to over ground worker: Arrested Jaish terrorist reveals his role in Pulwama terror attack

The Delhi Special Cell is now in the lookout for two other youths, Tanveer from Tral and Bilal from Gadpora, whom Khan had recruited as suicide attackers.

‘What is your source of income?’ Union Minister Ravi Shankar Prasad targets Rahul Gandhi over his assets

Union Minister Ravi Shankar Prasad addressed a press conference today and raised questions about Rahul Gandhi's source of income. In a recent report, had raised many of the same questions raised by Prasad.

Latest articles

Connect with us


Don't miss these

Share This Post and Support: