Wednesday, June 23, 2021
Home Media An unknown company names NDTV as most trusted company, Twitterati point out it may...

An unknown company names NDTV as most trusted company, Twitterati point out it may be as shady as NDTV’s taxation dealings

NDTV just celebrated receiving award from a completely unknown award function which exists only to give out awards to brands so that they can build credibility and show off they have received 'best' awards.

Controversial news channel NDTV today announced that it was awarded ‘India’s most trusted news broadcaster 2019 award’.

The ‘award’ was signed by one Hemant Kaushik, Chairman and CEO of USA TV News Channel and the award was given by one ‘International Brand Consulting Corporation, USA’. NDTV co-founder Prannoy Roy too congratulated his team for the ‘major award’ in a world suffering from ‘trust-deficit’.

However, Twitterati mocked him, and not only for the tax evasion and corruption cases Roy and his wife Radhika are facing.

Considering we have hardly ever heard of Hemant Kaushik and his firm which NDTV is wearing like a badge of honour when their company is under a radar for alleged tax evasion, we looked it up a little.

Here is what we found.

Hemant Kaushik writes testimonial on LinkedIn for himself.

On the professional networking site LinkedIn, we saw Hemant Kaushik writes a testimonial for himself.

Spiderman pointing at Spiderman meme

In his own testimonial he refers to himself as a famous media celebrity and boasts that the government had provided him police security and a ‘VIP status with the blue light cars’. While it is not mentioned which country provided him police security and the ‘VIP status’, we are not quite sure what ‘blue light cards’ mean. (This is the man who has signed on the ‘major award’ NDTV is proud of receiving.)

He is a director in companies like ‘ONLINEMEDIA INDIA WORLD TV NEWS PRIVATE LIMITED’ (last balance sheet filed with MCA on 31st March, 2018), ‘BERKSHIRE MEDIA PRIVATE LIMITED) (incorporated on 30th July 2018) and IBC INFOMEDIA PRIVATE LIMITED (the one which actually gave away the award). This company was incorporated on 2nd February 2015.

Its website says that the company provides ‘brand acquisition, brand partnership, brand licensing and brand extension and brand and product protection’ services. On its page, it only has pictures of the awards they have given away to all the brands over last 4 years. Its sister company ‘Berkshire Media Private Company’ is also self-proclaimed ‘multinational brand consulting and market research firm’ which is in the business of giving away brand awards regularly.

In a short span, a lot of Indian brands have been given away best brand award either by IBC or by its sister firms. Essentially, one of the ways the IBC helps their client companies in ‘building brand value’ is giving away award, though which they could fuel their growth. The company on its website says, “While any winner of Business & Service Excellence is bound to benefit in terms of growth in business, it largely depends upon how you utilize this achievement. You would surely appreciate that the best of tools are a waste in the hands of someone who doesn’t know how to use them. This will be true for those very few winners who do not put enough thought into effectively marketing this unique achievement of theirs and just wish that the achievement will work some sort of magic! Those having the right marketing acumen will be able to take immense advantage of being a winner of Business & Service Excellence and should be able to enhance their own market share and leave their competition miles behind without too much of an effort.”

Clearly, it is all up to NDTV on how they use the prestigious award they just received. For organising the events or ‘award shows’ the IBC/Berkshire media/other sister companies, seek sponsorship, and the winners get ‘certificate’ and ‘trophies’. These events are held in 5-star hotels, perhaps to lend credibility to events.

While doing a bit of digging, we came across this April 2015 article. Online publication ‘Afternoon Voice’ had reportedly received an email stating that they had been selected as “India’s No.1 Brands Award 2014”. The award ceremony was to be held in Hyatt Regency, Mumbai and the Editor was asked to pay Rs. 50,000 registration fee, which all winners have to pay. Afternoon Voice’s Vaidehi had reached out to Kaushik who in turn asked her to ask organisations to attend the award function, free of cost.

It gets more bizarre. Vaidehi states that she reached out to other awardees on the list on the website of ‘No. 1 Brand Award’ and no one had even heard of him. In fact, as per Vaidehi, many of these organisations accused Hemant Kaushik of using their logos without seeking permission.

We could not find any more details on Hemant Kaushik anywhere else except for the fact that he is perhaps just too fond of giving away awards to various brands. There does not seem to be any criteria for these awards, how are nominations done, who forms the jury. And who is Hemant Kaushik? There are also no covereage of the awards given on the mainstream media, even on business media.

NDTV just celebrated receiving award from a completely unknown organisation which exists only to give out awards to brands so that they can build credibility and show off they have received ‘best’ awards.

With dwindling viewership, desperate times have called for desperate measures.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staff
Staff reporter at OpIndia

Related Articles

Trending now

Rana Ayyub tells Harvard University students how to speak ‘truth to power’, after spreading fake news over Ghaziabad fake hate crime

Rana Ayyub interacted with the students of Harvard University over challenges facing journalism and 'speaking truth to power'.

Mamata Banerjee, after promising monthly stipends for women, faces ‘financial shortage’ in keeping her poll promise

West Bengal government might have to cut down on fund allocation to other Departments to keep Lakshmi Bhandar scheme afloat.

Uttar Pradesh: Forced mass religious conversion accused Mohammad Umar Gautam was felicitated by AMU alumni for ‘spreading Islam’

Mohammad Umar Gautam and his associated at the Islamic Dawah Centre(IDC) preyed on vulnerable and poor people, those with listening and speaking disabilities, and converted them to Islam

The MVA report card: Maharashtra government’s handling of the Covid-19 pandemic

10-min read: As the Maha Vikas Aghadi struggles to keep itself afloat, here's a snapshot on the Maharashtra government's handling of the pandemic.

Congress Toolkit team now comes up with a ‘white paper’ on COVID management, here is how it is flawed

Congress has released a white paper cautioning on the third wave of COVID-19, which appears as an extension of the toolkit that was exposed last month

86 lakh vaccinations: Why BJP had the most perfect day yesterday

Rahul Gandhi has done the BJP a favour, as usual when it comes to criticising the recordbreaking number of COVID vaccination.

Recently Popular

Ravish Kumar appears massively frustrated as India administers 85 lakh COVID vaccines in single day, this is why he does not make sense

Ravish Kumar goes on a ranting spree to hate on PM Modi by camouflaging propaganda as 'criticism' over COVID-19 vaccination

How Venkatesh Prasad is winning hearts with his ‘Sanghi’ posts, one tweet at a time

Venkatesh Prasad demonstrated the Surya Namaskar for his followers, performed in deference to the Sun God.

Oxfam says reporting rape cases harms black and marginalised people, blames ‘privileged white women’ for root causes of sexual violence

Oxfam says that fighting against sexual assault legitimises criminal punishment, which harms black and other marginalised people

After MC Kode, Vastavik Muhfaad abuses Lord Krishna while dissing another rapper, songs laced with expletives and drug promotion

In another ‘high on abuses’ song, Muhfaad refers to Hindu gods Ram and Sita in a similar depreciative manner.

Video of a person making anti-India comments circulated on social media falsely claiming that it is the founder of Himalaya Drug Company

Muhammad Manal, the founder of HImalaya Drug Company died in 1986, and the person in the viral video is one Naqi Ahmed Nadwi
- Advertisement -


Connect with us