Thursday, October 22, 2020
Home Media Red Label Tea uses Ganesh Chaturthi based TV commercial to insult Hindus by projecting...

Red Label Tea uses Ganesh Chaturthi based TV commercial to insult Hindus by projecting them as hateful bigots

They had to preach secularism by projecting Hindus as hateful bigots, contributing to the fake intolerance debate the left-liberals in the country are trying to propagate for last few years.

Festival season is business season, and as the festival season for this year starts with Ganesh Chaturthi, marketers have launched their ad campaigns linked with the festival, like every year. But for the last several years, a new trend has been observed in such ads, instead of just promoting their products, many companies focus more on virtue signalling. They use the ads to propagate messages which often end up hurting sentiments of people. Incidentally, almost all such ads target Hindu festivals, telling people how to observe them, and how bad various aspects of such Hindu festivals are. Be it Diwali, Holi, or any other Hindu Festival, many such ads end up vilifying the devotees.

The latest addition to that is a TV campaign by Red Label, the tea brand from FMCG multinational giant Unilever. Based on the Ganesh Chaturthi that starts from 2nd September, the ad has faced lots of criticism om social media for the way Hindus have been projected in it. The ad shows a man shopping for a Ganesh idol to take home, where he talks to an elderly idol maker about the kind of idol he wants to buy. The idol maker has deep knowledge about Hindu mythology, not surprising for the profession he is in.

[youtube https://www.youtube.com/watch?v=VnwHhcbUChc]

During the conversation the idol maker pulls out a skull cap and wears it, indicating that he is Muslim. Seeing this, the prospective buyer hesitates and says that he will come back next, clearly implying that he does not want to buy an idol from a Muslim. The idol maker than offers him tea, have some chit-chat, which ‘reforms’ the Hindu man, who immediately orders the idol.

There may be some Hindus who may not want to buy an idol for a religious activity from someone who does not believe in idol worship and believes the Hindus to be Kafirs. That decision may have nothing to do with how that man things of Muslims, it can just be a religious decision limited to idols. But the advertisement by Red Label ad shows the entire Hindu community in bad light by labelling them as Islamophobic.

It is interesting to note that labelling Hindus as bigots who can be ‘reformed’ by Red Label tea seems to be favourite theme of the FMCG giant. In a earlier ad, they had shown a Hindu man hesitating to enter a Muslim neighbour’s house, but he was ‘reformed’ by the aroma and the taste of Red Label tea made by the Muslim woman in Burka.

[youtube https://www.youtube.com/watch?v=tQuddKFhfFA]

Contrary to what Red Label wants to portray, there are actually many Muslims who make Hindu idols which are bought by devotees. We have not come across any media report claiming that they had to face discrimination for their religion. Media had reported about many such idol makers earlier. In West Bengal, Assam and Odisha, every year Muslim artisans prepare various idols for Durga Puja.

By making this ad, Unilever has projected a religious hatred that does not exist in reality, at least in mass scale. Although the ad, and their tea, is unlikely to ‘reform’ Hindus, it may actually have the opposite effect. Just like non-stop attack on Hindu festivals have turned many moderate Hindus into being more assertive about their faith, this ad may also lead to some Hindus to question why should they buy idols for religious activities from non-Hindus.
The ad has triggered a call for boycotting Red Label, and social media users are posting tweets with the hashtag #BoycottRedLabel.

Red Label could have shown Hindu-Muslim harmony in the ad by showing the man being pleased to know that the idol maker is Muslim who knows and respects Hindu religious traditions, and make it a happy advertisement fit for the festivals. But they had to preach secularism by projecting Hindus as hateful bigots, contributing to the fake intolerance debate the left-liberals in the country are trying to propagate for last few years.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

“Your outrage against Hinduphobic content on OTT platforms may actually be fuelling more such content”- Here is what an industry insider says

OTT platforms are not hit if a movie or a series if boycotted for Hinduphobic content as people have already paid for subscription

No, India Today, Katrina Kaif in yellow saree for Navratri is not offensive to Hindus, this is where you got it wrong

India Today tries to be holier than thou while trying to paint Hindus as trolls over Eros Now's vulgar Navratri posts

CM Yogi distributes relief amount of Rs 113.21 crore among the flood-affected farmers in Uttar Pradesh

CM Yogi distributed the relief amount to the flood-affected farmers in 19 districts of the state by online transaction.

‘Mughal Prince Tucy’ lashes out on AIMIM’s Asaduddin Owaisi, calls him ‘Bewakoof, and Gadha’

Prince Tucy said that when the people of Hyderabad are dealing with horrific floods, MP Asaduddin Owaisi is busy doing poll campaign in Bihar.

Is Modi govt giving Coronavirus vaccines for ‘free’ only to Bihar? No, that’s not how it works

Union Finance Minister Nirmala Sitharaman on Thursday while releasing the BJP manifesto in Bihar for upcoming elections said that the BJP promises free coronavirus vaccines in Bihar, whenever the vaccine is made available.

All you need to know about Mohammad Shahabuddin, the dreaded mafia don and once Lalu Yadav’s close aide who made Siwan tremble

The Siwan district, in the 90s and early 21st century, became his fiefdom and Mohammad Shahabuddin was its unchallenged ruler.

Recently Popular

UK: 37-year-old paedophile named Rehan Baig jailed for raping chickens to death while his wife filmed it

Rhan Baig's wife had also joined him in the videos and at one point he alternated between having sex with his wife and the chickens.

‘Comedian’ Agrima Joshua, who calls herself ‘feminist’, passes offensive sexual comments against woman due to political differences

Agrima Joshua had earlier found herself in a controversy after insulting the Shivaji Maharaj memorial during a performance.

Eros Now apologises for publishing vulgar Hinduphobic content on Navratri

After netizens outraged over vulgar posts on Navratri, Eros Now issued an apology.

Remember Sheena Bora case? Param Bir Singh was the IG of Konkan range, the site where her body was dumped

Param Bir Singh knew that Sheena Bora was missing. He had asked Rahul Mukerjea to file a 'missing persons' report. Sheena, however, was never reported as 'missing'.

Paris: Two Muslim women stabbed under Eiffel Tower by white women shouting “dirty Arabs”

Two Muslim women were stabbed repeatedly under the Eiffel Tower on Sunday night by two white women who called them "dirty Arabs".

France: Charlie Hebdo cartoons projected on government building to express solidarity with deceased teacher who was beheaded by Islamic terrorist

Days after the barbaric beheading of teacher Samuel Paty on the streets of Paris by a terrorist for showing the cartoons of Prophet Mohammad to his students, support continues to pour in for the deceased teacher.
- Advertisement -

Remembering Lalu’s Jungle Raj in Bihar: When an IAS officer’s wife was raped for two years by an RJD leader

During Lalu's Jungle Raj in Bihar, IAS Officer BB Vishwas's wife Chamba Biswas was raped for 2 years by RJD leader Mrityunjay Yadav

“Your outrage against Hinduphobic content on OTT platforms may actually be fuelling more such content”- Here is what an industry insider says

OTT platforms are not hit if a movie or a series if boycotted for Hinduphobic content as people have already paid for subscription

Mumbai Police threatens Republic TV executive editor with imprisonment for refusing to reveal source of Hansa report in TRP scam

Republic TV Executive Editor warned by Mumabi Police that he will be booked under IPC sections 174 and 179 if does not give source of Hansa report

No, India Today, Katrina Kaif in yellow saree for Navratri is not offensive to Hindus, this is where you got it wrong

India Today tries to be holier than thou while trying to paint Hindus as trolls over Eros Now's vulgar Navratri posts

UP: Police find conversion of over 200 people to Buddhism fake, people were asked to sign conversion papers disguised as govt scheme

After reports of 236 Valmiki community members converting to Buddhisim, police find no evidence of conversion in Karehra village

Lucknow: Jama Mazar caretaker ‘Kale Baba’ caught running sex racket, video goes viral

The caretaker has allegedly confessed to police that he was sexually exploiting women and engaging them in illicit activities in the name of curing infertility and other ailments.

Meghalaya: Khasi student body puts up racist posters saying “All Meghalaya Bengalis are Bangladeshis”

The banners put up by Khasi Students Union read, ''All Meghalaya Bengalis are Bangladeshis'' and "Khasiland for Khasis; Foreigners Go Away".

CM Yogi distributes relief amount of Rs 113.21 crore among the flood-affected farmers in Uttar Pradesh

CM Yogi distributed the relief amount to the flood-affected farmers in 19 districts of the state by online transaction.

UP Police Sub-Inspector Intesar Ali suspended for keeping beard without permission

SP Abhishek Singh said that police personnel other than Sikhs are allowed to keep a beard only after getting the requisite permission.

‘Mughal Prince Tucy’ lashes out on AIMIM’s Asaduddin Owaisi, calls him ‘Bewakoof, and Gadha’

Prince Tucy said that when the people of Hyderabad are dealing with horrific floods, MP Asaduddin Owaisi is busy doing poll campaign in Bihar.

Connect with us

245,563FansLike
465,990FollowersFollow
18,800SubscribersSubscribe