Wednesday, January 27, 2021
Home News Reports 'We withdraw this film keeping in mind hurt sentiments': Hindus win, Tanishq issues statement

‘We withdraw this film keeping in mind hurt sentiments’: Hindus win, Tanishq issues statement

The statement said that the ad was withdrawn considering the sentiments that were hurt due to it. It maintained, nevertheless, that its objective was to "celebrate the beauty of oneness".

Tanishq has issued a statement following the huge controversy created by its ad normalising Love Jihad. The statement said that the ad was withdrawn considering the sentiments that were hurt due to it. It maintained, nevertheless, that its objective was to “celebrate the beauty of oneness”.

Tanishq apologises for Love Jihad ad

Tanishq said in its statement, “We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff.” It also said, “This film has stimulated divergent and severe reactions, contrary to its very objective.”

Earlier, a Tanishq showroom in Gujarat had condemned the ad and apologised profusely to the Hindu community for the sentiments that were hurt. A massive outrage broke over various social media platforms after people called for the boycott of the jewellery brand Tanishq for their latest advertisement. In its advertisement for ‘Ekatvam’ collection, Tanishq showcased a Hindu woman married into a Muslim family, preparing for her ‘god-bharai’ (baby shower). Following the outrage, Tanishq had removed the video from YouTube.

Tanishq ad

The ad released on October 9 showed a pregnant Hindu woman walking with her mother-in-law, who distinctly belonged to the Muslim faith. The Muslim mother-in-law then leads the Hindu daughter-in-law to the garden area, where the god-bharai ceremony has been set up according to Hindu traditions.

When the surprised daughter-in-law wonders about the ritual in ‘their family’, the mother in law smiled and said how ‘keeping daughter happy’ is a universal ritual. Unfortunately, in reality, there have been innumerable cases where Hindu women are forced to convert to Islam and marry Muslim men.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

 

Related Articles

Trending now

Nirbhaya protests, blaming the govt and other excuses: Here’s how liberals came out to defend the Red Fort siege and the accompanying violence

Left-leaning liberals went on an overdrive to defend the desecration of Red Fort by the tractor rally protesters.

Rajdeep Sardesai lies twice, says ‘farmer’ was killed because the police shot him in the head: Here is the truth

In this way, those who had shared the fake news once would live under the false impression that it was indeed a case of police firing.

Hindus must ask now if their religious flag atop Lal Quila would be an acceptable sight

A lasting visual from this Republic Day, would be one of the Sikh flag unfurled atop the Red Fort, by violent Khalistanis

After violence was unleashed on streets of Delhi on Republic Day, ‘farmer’ body thanks ‘farmers’ for ‘unprecedented participation’

Samyukta Kisan Morcha further claimed that despite their efforts, 'some organisations and individuals' violated route and indulged in condemnable acts.

‘Flag of Khalistan is waving on Red Fort,’ ‘Historic Moment’: All Pakistan Muslim League celebrates “Black Day” for India

The All Pakistan Muslim League (APML) is celebrating the hoisting of the 'Khalistan Flag' at Red Fort on Republic Day.

During Delhi Riots, NDTV cropped stones from rooftop of mosques, now it paints violent mobs in tractor rally as humanitarian

NDTV tried to downplay the chaos by claiming that protesters made way for an ambulance that was stuck in Tractor Rally

Recently Popular

Protesting mob enters Red Fort, unfurl the Sikh flag, Terrorist outfit SFJ had demanded Khalistani flag to be hoisted: Details

The protestors have hoisted the flag on Red Fort that appears to be the Sikh Flag. Some believe it is the Khalistan Flag.

Professor who translated Rahul Gandhi’s “don’t need army if farmers are strong” speech in Erode faints after the speech: Reports

Muhammed Imran, who translated Rahul Gandhi's speech at Erode, collapsed after interpreting the speech from English to Tamil

‘Flag of Khalistan is waving on Red Fort,’ ‘Historic Moment’: All Pakistan Muslim League celebrates “Black Day” for India

The All Pakistan Muslim League (APML) is celebrating the hoisting of the 'Khalistan Flag' at Red Fort on Republic Day.

Here is how Congress and trolls tried to paint a Khalistani accused of spearheading the Red Fort siege as a ‘sanghi’

Deep Sidhu is accused of being responsible for the hoisting of the Sikh flag at Red Fort on Republic Day.

Is it actor Prosenjit Chatterjee in the portrait of Netaji Subhash Chandra Bose inaugurated by President Kovind? A fact check

It was claimed that it was actor Prosenjit Chatterjee in the portrait of Netaji Subhash Chandra Bose inaugurated by President Kovind.

Protesting ‘farmer’ spends Rs 35 lakh to modify his tractor for Republic Day rally

The modified tractor is fitted with huge wheels. It is said to withstand heavy rain and water cannon charge.
- Advertisement -

 

Nirbhaya protests, blaming the govt and other excuses: Here’s how liberals came out to defend the Red Fort siege and the accompanying violence

Left-leaning liberals went on an overdrive to defend the desecration of Red Fort by the tractor rally protesters.

Hundreds of children, artists for Republic Day were stuck at Red Fort crying, terrified by the mob: Reports

Around 200 artists of Republic Day parade were stranded since 12:00 PM near Red Fort. They were rescued by Delhi Police.

Here is how the Uttarakhand Youth Congress celebrated the Red Fort siege, incited violence by spreading fake news about protester death

The Uttarakhand Youth Congress shared a photograph from the Red Fort earlier today after the protesting mob breached its premises.

Here is how Congress and trolls tried to paint a Khalistani accused of spearheading the Red Fort siege as a ‘sanghi’

Deep Sidhu is accused of being responsible for the hoisting of the Sikh flag at Red Fort on Republic Day.

Rajdeep Sardesai lies twice, says ‘farmer’ was killed because the police shot him in the head: Here is the truth

In this way, those who had shared the fake news once would live under the false impression that it was indeed a case of police firing.

Tractor rally: Violence by the mob in Delhi leaves 83 policemen injured, attempt made to mow down Additional DCP with tractor

The tractor rally by farmers and Khalistanis in Delhi where they unleashed violence has left 18 policemen injured

Watch: Protestors throw away Tricolour, place Sikh flag on top of flag pole at Red Fort

Disturbing visuals emerge from the tractor rally on Republic Day.

Rahul Gandhi and CPIM use Republic Day insurrection to further their political agenda, demand repeal of farm laws

Sitaram Yechury and Rahul Gandhi are attempting to use the Republic Day violence to further the political agenda of their party.

Tractor rally on R-Day: Not just swords, violent protestors have come loaded with liquor too

Earlier, some violent protestors were seen attacking Delhi Police personnel with swords and trying to run them over with tractors.

Hindus must ask now if their religious flag atop Lal Quila would be an acceptable sight

A lasting visual from this Republic Day, would be one of the Sikh flag unfurled atop the Red Fort, by violent Khalistanis

Connect with us

245,563FansLike
496,912FollowersFollow
23,000SubscribersSubscribe