Sunday, May 9, 2021
Home Entertainment Korean band BTS fans trend dairy brand AMUL on Twitter. Here is why

Korean band BTS fans trend dairy brand AMUL on Twitter. Here is why

BTS, the Korean pop band, announced single "Butter", netizens hope for a collaboration with Amul

Late night on April 26, ‘amul’ started trending on Twitter. There were no major announcements or any news regarding the dairy brand that could lead to the trend. When clicked on the trend, one saw hundreds of tweets by Indian fans of the Korean band BTS. Here is what happened:

On April 26, the famous seven-member Korean band BTS live-streamed an hour-long video without any warning. The countdown clock ran, and the fans were confused, sending hundreds of live comments on the bright yellow animated stick of butter with the sounds of a kitchen in the background. It turned out the vocal band is coming up with a single titled “Butter” on May 21, 2021. This will be the second song by the famous band in the English language. The live-stream video has already crossed 10 million views on YouTube.

The video was the formal announced of the band’s new single. Towards the end of the livestream, the visual moved and showed simply the word “Butter” and its release date. Soon after the livestream ended, press representatives of BTS confirmed the name and release date but did not offer further details. The press release suggested the song is a “dance-pop track brimming with the smooth yet charismatic charm of BTS.”

Did someone say butter? Oh! Amul!

As soon as butter was announced, the social media got tsunami-ed with, wait for it, requests for collaboration between BTS and Amul, the famous Indian butter brand. A fan went steps ahead and made a brilliant ad for Amul with BTS members.

Others showed their quick editing skills

The way Amul handles its PR, the possibility of collaboration between Amul and BTS is not far-fetched, hopefully.

The dots have been connected by the fans.

The BTS band

BTS is a seven-member Korean pop group. It debuted in 2013 under Big Hit Entertainment. At that time, it was a small label, but since then, it has become a Korean entertainment powerhoue. The Korean name of the band is Bangtan Sonyeondan that translates to “Bulletproof Boy Scouts” in English. The band has a fan following across the world, irrespective of the language barriers. India, in fact, has many dedicated BTS fans that are possibly the reason behind requests for Amul-BTS collaboration.

About Amul

Founded on December 14, 1946, Amul is an Indian dairy cooperative society. It has its headquarters at Anand, Gujarat. The company is a part of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is the largest food products marketing organization in India. Amul was born as a part of the nationalist movement, and now it is one of the billion-dollar companies in India. Famous for its unique ads, The company has 31 plants in India. Its ads are often shared widely on social media.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staff
Staff reporter at OpIndia

Related Articles

Trending now

Centre gives nod for experimental use of drones to deliver vaccines

The Ministry of Civil Aviation in its tweet informed that the trials for delivery of COVID vaccines via drones are expected to commence from May end.

‘India does not need lecture from anyone on vaccine supplies’: French Pres Macron expresses solidarity with PM Modi

French President Emmanuel Macron said that India has exported a lot of humanity by sending across the COVID vaccines across the world.

Uttar Pradesh CM Yogi Adityanath gets on the ground to boost people’s confidence in fight against coronavirus pandemic

On Saturday, UP recorded 26,636 new cases and 34,721 recoveries. The active cases in the state currently stand at 2,45,736.

Iran: 20 year old youth Alireza Fazeli Monfared beheaded by half brother, cousins for being gay

Alireza Fazeli Monfared, a 20 year old Iranian youth, was murdered by his brother and cousins due to his sexual orientation.

Madhya Pradesh CM Shivraj Singh Chouhan transfers ₹1500 crore to 75 lakh farmers under Mukhyamantri Kisan Kalyan Yojana

75 lakh farmers in Madhya Pradesh receive money in their bank accounts under the Mukhyamantri Kisan Kalyan Yojana

Supreme Court forms National Task Force to streamline oxygen allocation, orders audit of oxygen supplied to states to ensure accountability

The Task Force formed by the Supreme Court to streamline oxygen allocation would be headed by the Cabinet Secretary to the Centre

Recently Popular

Meet AAP’s ‘Delhi ke Nirmata’: Who is Navneet Kalra, the businessman on the run after oxygen hoarding scandal was busted

Oxygen Concentrators have been found at Khan Chacha, Nege & Ju bar and Town Hall restaurants in Delhi, all owned by Navneet Kalra

Comedian Sanket Bhosale who had featured in ad mocking Rahul Gandhi booked for violating Covid-19 norms in Punjab

A week after the vandalism by the Congress workers in Mumbai, the Congress-led Punjab government has now booked comedian Sanket Bhosale, the actor featured in the advertisement, on the pretext of violating Covid-19 regulations during his wedding.

Arvind Kejriwal govt expels 7 journalists from Whatsapp group after report critical of govt handling of oxygen crisis, senior journalists keep mum

The Arvind Kejriwal government has been the darling of the media for a long time but it seems to want absolute devotion

Subramaniam Swamy calls S Jaishankar a ‘waiter’ and says he tested positive for COVID: Netizens fume, EAM clarifies

Subramanian Swamy stoked controversy after he targeted Dr S Jaishankar by referring to him as a 'waiter' and claiming he was COVID positive

Chinese research paper, published 6 years ago by Chinese military backed authors, discussed weaponising Coronavirus: Reports

A 2015 research paper by Chinese scientists reveals nefarious plans to weaponise the SARS Coronavirus against the world.

Cricketer Irfan Pathan accused of extra-marital affair with cousin sister, girl’s in-laws allege fake dowry case

According husband of the woman, the relationship between his wife and Irfan Pathan goes back a long time ago and continues even now
- Advertisement -


Connect with us