Important 10 days for Modi Government’s PR Machinery

As PM Modi embarks on a three nation tour to shore up India’s improving foreign policy credentials, his government could be in for some trouble at home. With media threatening to come together to counter MoS External Affairs General V K Singh’s tweet against Arnab Goswami and Times Now, the next 10 days are likely to be a huge test to the government’s PR machinery. Unless PM Modi strikes historic deals during the visit, the narrative is unlikely to change in the national media. With the Parliament session to begin later this month, the government would have liked the focus to remain on its achievements. However, handling of the present situation may well dictate the direction in which the upcoming parliament session will go.

If twitter is assumed as a fair representation of the mood of the nation (by the way, Arnab Goswami assumes this when he quotes top trends), the General has huge support for his statements. After all, #TimesNowDisaster, #Presstitutes and #HatsOffGeneral have been top trends over the last 3 days. Common populace consider Gen V K Singh’s statement solemn truth to the bone – however, BJP is not toeing his line. Other than looking lame in TV debates, the party spokespeople haven’t come up with smart retorts to this controversy. Opposition will accept this unexpected gift and will continue its criticism of the government, deviating from the key legislation at hand – the Land Acquisition Act which will fall down the priority order.

The government and BJP must use to its advantage the new announcements made by the Prime Minister – increasing subsidy to distressed farmers by 50% and also making distressed farmers eligible for subsidy even when only 33% of their crop is destroyed. This will increase the quantum of relief to the affected farmers and will also increase the number of farmers receiving the benefit. The RBI has also directed the banks to restructure loans to farmers in distress.  Also, the Agriculture ministry has asked all state governments to provide immediate assistance from the “State Disaster Response Fund (SDRF)” – a fund where three-fourths of the contribution comes from the Center. In addition, the Center has also promised to increase the corpus of SDRF if more help is sought.

- Advertisement - - Article resumes -

These are important announcements that are likely to be drowned in the shrill of mainstream news.

However, this also gives the government and the BJP the chance to change their media strategy. It is already established in the past 10 months that, within the government, only PM Modi has the wherewithal to alter national media narrative. PM Modi has set a good platform for the party with his interview with the Hindustan Times. He has smartly downplayed his industry friendly credentials and highlighted the common man led growth. With him out of country, the party must deploy its local leaders to the ground with these messages. To ensure that the message is heard, the party must by-pass the national media and talk exclusively and extensively to the local/vernacular media. After all, PM Modi did the same during the early stages of the election campaign by talking to TV9, E TV and Thanthi News.

The BJP must also seek help from leaders of coalition partners. Local leaders will have more sway in getting the message across, as they do not have to fall to the trap of national conversation. In poll bound state of Bihar, this can also work as a good ground work prior to the real battle. The new announcements to the rain-affected farmers – along with the prior announced schemes like Soil Health Card, Per Drop More Crop, launch of Kisan TV (24/7 channel for farmers), etc gives the karyakartas ample ammunition to get support from the agrarian community. If the misconceptions of the Land Acquisition Act are cleared and bill is successfully passed, it will represent as a huge win for PM Modi and will further demoralize the opposition ranks.


Share This Post and Support:
We need your support to survive in the media industry. Please consider paying us for the content we produce:

To know more about these payments, please click here.


Most read articles recently

This is why Neena Gupta wants no one to wish Pritish Nandy even a Happy Birthday

Pritish Nandy 'stole' Masaba's birth certificate and printed in his magazine without Neena Gupta's permission

Congress deletes video where Rahul Gandhi was seen dancing shortly after the Pulwama attack

After Congress' lies against the Prime Minister were exposed, Congress proceeded to delete the tweet where Rahul Gandhi was seen dancing after the Pulwama terror attack.
As Pakistan panics over possible action from India, India takes careful and calculated steps

Pakistan Army begins preparing for war, speculations rife in Kashmir over late night movements

PM Modi had stated earlier that not only India will take all necessary steps to isolate Pakistan internationally, but it has also instructed the security forces to plan and execute retaliatory action.

West Bengal: Ex-IPS officer commits suicide, leaves note saying Mamata Banerjee victimised him for 10 years

Citing his alleged harassment and suffering as the reason, Dutt has written, "I decided to take the drastic step to highlight genuine problems faced by honest officers in West Bengal, and other parts of India."
Image Source: Twitter

Fearing India’s retaliation, Pakistan cancels leaves of its troops, uses flares to light up night sky to see movement of Indian troops

Pakistani administration has asked people to stay in underground bunkers, which could protect them from shelling or any form of attacks which could come from the other side of the border.
Pakistan's government acts as a subordinate of its military and Islamic fundamentalists

It appears Pakistan is scared of India: Masood Azhar’s veiled threat to Imran Khan against any govt action

Masood Azhar said in his weekly address, ''Pakistan's response to Indian Prime Minister Narendra Modi's threats post Pulwama was rather lukewarm and lacklustre. It appears Pakistan is scared of India.''

Pakistanis get scared about attack by India after seeing their own Air Force fighter jets flying over civilian areas

Several people posted on social media that India has dropped bombs over Sialkot in Pakistan

Fact Check: Was PM Narendra Modi doing a photoshoot in Uttarakhand after the Pulwama terror attack?

PM Modi had completed before his forest visit in Corbett National Park before the Pulwama attack
Foreign trips and MoUs signed: Read how 5 years of Modi trumps 10 years of Manmohan Singh

Foreign trips and MoUs signed: Read how 5 years of Modi trumps 10 years of Manmohan Singh

In terms of signing international deals and MoU, PM Narendra Modi has delivered 322% more than PM Manmohan Singh at only 18% additional costs

After India’s diplomatic win, Pakistan media changes the UNSC statement to suit its false narrative on Pulwama attack

After the UNSC issued a strong statement against the Pulwama terrorist attack and named JeM, thereby registering a major diplomatic win for India, media in Pakistan has resorted to obfuscation and twisting the statement to suit their fundamentalist narratives

Latest articles

Connect with us

138,693FansLike
111,508FollowersFollow
23,584SubscribersSubscribe

Don't miss these