Saturday, June 19, 2021
Home News Reports After India Today ‘Fake TRP scam’, BARC to pause weekly television ratings of news...

After India Today ‘Fake TRP scam’, BARC to pause weekly television ratings of news channels and review current standards of measuring viewership

The review exercise by audience rating agency BARC comes amidst the ongoing controversy over the fake TRP scam by various news channels and media network, who have been accused of manipulating TV ratings by paying households to watch their channels.

Amidst the ongoing controversy over media networks allegedly manipulating their TRP ratings, especially by the likes of India Today, the Broadcast Audience Research Council (BARC), which measures TV audience ratings, has decided to halt estimating audience rating the news channels, reports Exchange for Media.

In a statement released by BARC, the audience measuring agency has said that their technical committee will now review and augment the current standards of measuring and reporting the data of niche genres to improve their statistical robustness.

The BARC said that it would cover all Hindi, Regional, English News and Business News channels ratings in the new exercise with immediate effect. 

Hence, BARC will now stop publishing the weekly individual ratings for all news channels as they review their rating system. The exercise, which is expected to take around 8-12 weeks, will include validation and testing under the supervision of BARCs technical committee.

Meanwhile, BARC will continue to release weekly genre level audience estimates by state and language, the rating agency said.

“Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness,” Punit Goenka, Chairman of BARC India Board said.

Sunil Lulla, the CEO of BARC India, said that BARC takes their role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that the audience estimates ratings remain true to their purpose.

The review exercise by audience rating agency BARC comes amidst the ongoing controversy over the ‘fake TRP scam’ involving various news channels and media network, and the subsequent attempt by Mumbai police to shield the accused news channels and instead target Republic TV.

The full press release from BARC announcing the decision is given below:

BARC TO PAUSE AUDIENCE ESTIMATES (RATINGS) OF NEWS CHANNELS  

Genre Level Ratings, by State and Language to Continue

Mumbai, October 15, 2020. In the light of the recent developments, BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the  potential attempts of infiltrating the panel homes. This exercise would cover all Hindi, Regional, English News and Business News channels with immediate effect.  

Therefore, starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm. BARC will continue to release weekly audience estimates for the genre of news by state and language. 

Explaining the need for this move, Punit Goenka, Chairman of BARC India Board said, “Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.

Says Sunil Lulla, CEO, BARC India, “We at BARC take our role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose”. He added, “besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its Code of Conduct to Address Viewership Malpractice”. 

‘Fake TRP’ scam

Last week, Mumbai CP Param Bir Singh, in an explosive statement had accused Republic TV of ‘TRP manipulation’. In a witch hunt attack against Republic TV and Arnab Goswami, the Mumbai Commissioner had claimed, that the channel had illegally paid some households to keep some channels on even if they were not at home to boost their TRP.

The Mumbai Police had filed a complaint against three channels namely Fakt Marathi, Box Cinema, and Republic-TV for manipulating television rating points (TRPs). 

However, by the end of the day, it was revealed that in the original FIR, Republic TV did not find a mention anywhere. In fact, it was India Today that had been named in the original FIR. Later, the Joint Commissioner had to admit even India Today was named in the ‘Fake TRP’ FIR.

Following this development, Republic TV also accessed the complaint filed by Hansa Research, the agency that manages the BARC bar-o-meter devices installed at panel houses, which had shown that they had mentioned India Today, not Republic. After that, Mumbai Police is continuously hounding and harrasing the channel to know from where they accessed the report, while they have effectively burried the case against India Today.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

Netizens trend #SuspendUrbanDictionary, UP police takes cognisance of the insulting ‘definition’ of Mayawati by one Nazia Khan: What happened

On Friday, Urban Dictionary sparked a furore on Twitter after it described Bahujan Samaj Party (BSP) leader Mayawati as an "unmarried pornstar".

Kerala Congress President K Sudhakaran hatched a plan to kidnap my children says Kerala CM Pinarayi Vijayan: Here is the full story

Kerala CM Pinarayi Vijayan has claimed that the newly-coronated Kerala PCC President K Sudhakaran had planned to kidnap his children

Mamata Banerjee wants Nandigram results re-evaluated even after winning state, calls Judge ‘BJP member’ to cast doubts on Judiciary as well: Details

Only recently, Mamata Banerjee had filed a petition in the court demanding that the Nandigram results be re-evaluated.

Ghaziabad Fake Hate Crime: One accused says he was angry as he lost unborn child because of the ‘tabeez’ given by Abdul Samad

The UP Police which has been investigating the Ghaziabad assault case, is now in the lookout for the absconding local SP leader

Mukesh was burnt alive at Tikri Border because he was a Brahmin? Village head thinks so, the family wants speedy justice

Residents of Kasar village near Tikri border, where Mukesh was burnt alive, demand immediate removal of tents of farmer protestors

“Law of land is supreme, not your policies”: Parliamentary committee to Twitter after its officials said they follow the company’s policies

When the committee asked what Twitter follows, Indian law or own policies, company officials replied that they follow their policies

Recently Popular

Republic TV issues statement over Arnab Goswami’s disappearance from the news network: Here is what they said

Arnab Goswami was last seen on May 2 during a discussion on West Bengal assembly polls. He will make a return on Monday.

Pakistani audience go ballistic over Zee5 web series featuring Muslim girl-Indian Hindu boy love story, call it ‘haram’

The Pakistani web series features the love story between a Pakistani Muslim girl and Indian Hindu boy who have both lost their fathers to the conflict between the two nations.

‘Muslims must kill 4-6 persons before dying’: Congress’ new minority cell head Imran Pratapgarhi and his hate-filled ‘shayari’. Details

The newly appointed Congress minority cell head Imran Pratapgarhi is believed to be the favourite of Priyanka Gandhi Vadra.

TISS research paper calls Kashmir ‘India occupied’, blames Indian Army for domestic violence in Kashmiri society

A dissertation paper by a student at TISS-Hyderabad has come under the scanner for calling Kashmir "India occupied Kashmir".

Dhruv Rathee fans mark YouTuber Karolina Goswami for targeted harassment after she exposed his lies

After Karolina Goswami pointed out the factual errors and mistakes in the Dhruv Rathee video, Rathee's supporters have been harassing and abusing Goswami.

AAP celebrates Delhi’s new architectural marvel, the Moti Nagar speed breaker

AAP's Moti Nagar MLA has recently inaugurated a speed breaker, along with dozens of supporters flouting social distancing norms.
- Advertisement -

 

Connect with us

255,564FansLike
554,542FollowersFollow
24,400SubscribersSubscribe