Friday, January 22, 2021
Home News Reports After India Today ‘Fake TRP scam’, BARC to pause weekly television ratings of news...

After India Today ‘Fake TRP scam’, BARC to pause weekly television ratings of news channels and review current standards of measuring viewership

The review exercise by audience rating agency BARC comes amidst the ongoing controversy over the fake TRP scam by various news channels and media network, who have been accused of manipulating TV ratings by paying households to watch their channels.

Amidst the ongoing controversy over media networks allegedly manipulating their TRP ratings, especially by the likes of India Today, the Broadcast Audience Research Council (BARC), which measures TV audience ratings, has decided to halt estimating audience rating the news channels, reports Exchange for Media.

In a statement released by BARC, the audience measuring agency has said that their technical committee will now review and augment the current standards of measuring and reporting the data of niche genres to improve their statistical robustness.

The BARC said that it would cover all Hindi, Regional, English News and Business News channels ratings in the new exercise with immediate effect. 

Hence, BARC will now stop publishing the weekly individual ratings for all news channels as they review their rating system. The exercise, which is expected to take around 8-12 weeks, will include validation and testing under the supervision of BARCs technical committee.

Meanwhile, BARC will continue to release weekly genre level audience estimates by state and language, the rating agency said.

“Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness,” Punit Goenka, Chairman of BARC India Board said.

Sunil Lulla, the CEO of BARC India, said that BARC takes their role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that the audience estimates ratings remain true to their purpose.

The review exercise by audience rating agency BARC comes amidst the ongoing controversy over the ‘fake TRP scam’ involving various news channels and media network, and the subsequent attempt by Mumbai police to shield the accused news channels and instead target Republic TV.

The full press release from BARC announcing the decision is given below:

BARC TO PAUSE AUDIENCE ESTIMATES (RATINGS) OF NEWS CHANNELS  

Genre Level Ratings, by State and Language to Continue

Mumbai, October 15, 2020. In the light of the recent developments, BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the  potential attempts of infiltrating the panel homes. This exercise would cover all Hindi, Regional, English News and Business News channels with immediate effect.  

Therefore, starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm. BARC will continue to release weekly audience estimates for the genre of news by state and language. 

Explaining the need for this move, Punit Goenka, Chairman of BARC India Board said, “Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.

Says Sunil Lulla, CEO, BARC India, “We at BARC take our role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose”. He added, “besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its Code of Conduct to Address Viewership Malpractice”. 

‘Fake TRP’ scam

Last week, Mumbai CP Param Bir Singh, in an explosive statement had accused Republic TV of ‘TRP manipulation’. In a witch hunt attack against Republic TV and Arnab Goswami, the Mumbai Commissioner had claimed, that the channel had illegally paid some households to keep some channels on even if they were not at home to boost their TRP.

The Mumbai Police had filed a complaint against three channels namely Fakt Marathi, Box Cinema, and Republic-TV for manipulating television rating points (TRPs). 

However, by the end of the day, it was revealed that in the original FIR, Republic TV did not find a mention anywhere. In fact, it was India Today that had been named in the original FIR. Later, the Joint Commissioner had to admit even India Today was named in the ‘Fake TRP’ FIR.

Following this development, Republic TV also accessed the complaint filed by Hansa Research, the agency that manages the BARC bar-o-meter devices installed at panel houses, which had shown that they had mentioned India Today, not Republic. After that, Mumbai Police is continuously hounding and harrasing the channel to know from where they accessed the report, while they have effectively burried the case against India Today.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

 

Related Articles

Trending now

‘Money earned in drug sale was used to finance anti-India activities’: NCB busts Dawood Ibrahim aide’s drug factory

The arrested Chiku Pathan is said to be a close aide fo Dawood Ibrahim. He is one of the biggest drug lords of Mumbai and manufactures Mephedrone from multiple factories.

India sends Covid-19 vaccines to all neighbouring countries except Pakistan, China steps in to aid Pakistan with free Chinese vaccine

India has not sent any vaccines to Pakistan, and there are no reports suggesting that Indian govt will send any vaccine to them

Microsoft files a patent to bring back dead loved ones as ‘chatbots’ from their digital data

Microsoft has reportedly filed a patent that would allow it to built a chatbot mirroring human beings based on their digital data.

Temples under attack in Andhra Pradesh: Hindus must be granted autonomy and the chance to defend themselves from external attacks

The recent series of temple vandalism incidents across Andhra Pradesh have left Hindus all over the country horrified and shaken.

‘Whoever governs Singapore must have that iron in him’: How Lee Kuan Yew brought an end to pilots’ protest in Singapore Airlines

In 1980, the Singapore International Airlines(SIA) and its pilots' union SIAPA was engaged in a bitter dispute over the demand of salary hikes.

‘F**k Biden’: Twitter suspends prominent Antifa accounts after left-wing mobs continue their rampage following Biden’s inauguration

Twitter has suspended prominent Antifa accounts following a spell of rioting on the occasion of Joe Biden's inauguration as president.

Recently Popular

Rajdeep Sardesai ‘baffled’ by India Today survey that shows Modi govt winning a sweeping majority if elections held today: Details

Taking to Twitter, Sardesai said that he was 'baffled' to see that despite the economic hardships resulted by the pandemic, Indians still love the Modi government.

#BanSportsTak: Netizens angry after India Today owned sports channel claims Virat Kohli suffers from ‘disorder’

"It is a disorder for a captain to (be as aggressive as Virat Kohli). It might be acceptable for a player to have this aggression (but nor for a captain)," the journalist claimed.

Left-wing fury at Vir Sanghvi shows just how much ‘liberals’ hate Hindus

Vir Sanghvi published a column about the ‘shameful persecution’ of Munawar Faruqui and the ‘bogus controversy’ around Tandav

Arnab vs Navika: Arnab responds to Navika’s emotional monologue, says he carried his shoes with him

Recently, Navika Kumar said that when Arnab left Time Now, she had his shoes to fill. However, Arnab gives a befitting reply.

Pakistan ‘successfully’ test-fires missile injuring people, destroying houses in civil area, say Baloch leaders

Contrary to claims of Pakistani Army's successful tests of Shaheen-III Missile, several reports coming from Pakistan suggests that the test carried out by Pakistan was a massive failure as the missile landed in a civilian area in Balochistan destroying several houses and injuring civilians

Reuters’ ‘First Dogs’ video after Trump leaves White House is quite racist, especially towards India and Japan

Reuters could have used literally any other clip of Trump while speaking about dogs in White House
- Advertisement -

 

Yogi Adityanath the most popular CM in the country for third consecutive time, Mamata slips to 4th: India Today’s Mood of the Nation survey

Yogi Adityanath has emerged as the most popular Chief Minister in the country in the India Today 'Mood of the Nation' survey.

Elephant in viral video where a forest official was seen crying profusely over its death was injured by burning tyre in horrific attack: Details

An elephant has died in Masinagudi in the Nilgiri district of Tamil Nadu after locals attempted to chase it away with fire.

Pune restaurant launches ‘Bullet Thali’ challenge: Eat a 4 kg platter in 60 mins to win a Royal Enfield bike

The Pune restaurant owner conceptualised the 'Bullet Thali' challenge to bounce back after his business incurred huge losses amid the coronavirus pandemic

Ministers reportedly walk out of meeting after farmers refuse government’s proposal, 11th round of talks end in a stalemate

Protesting farmers do not agree to Govt's offer to put the farm laws on hold for two years and forming and committee

‘That is New India,’ ‘Pujaras’s Pooja’ and more: Indian cricketer Ashwin and fielding coach Sridhar share stories from the Sydney test

Indian cricket superstar Ravichandran Ashwin shared stories from the tour of Australia on his YouTube channel on Friday.

Bharat Biotech’s ‘Covaxin’ is safe, vaccine led to enhanced immune responses to Covid-19, says medical journal Lancet

The prestigious medical journal said that Covaxin generated tolerable safety outcomes and enhanced immune responses.

‘Money earned in drug sale was used to finance anti-India activities’: NCB busts Dawood Ibrahim aide’s drug factory

The arrested Chiku Pathan is said to be a close aide fo Dawood Ibrahim. He is one of the biggest drug lords of Mumbai and manufactures Mephedrone from multiple factories.

India sends Covid-19 vaccines to all neighbouring countries except Pakistan, China steps in to aid Pakistan with free Chinese vaccine

India has not sent any vaccines to Pakistan, and there are no reports suggesting that Indian govt will send any vaccine to them

Delhi police books DSGMC president and Akali Dal leader Manjinder Singh Sirsa for embezzlement of Gurdwara funds

A Delhi court had called allegations against Manjinder Singh Sirsa "serious in nature" while ordering probe in November 2020

80% of meat supplied is halal: Meat traders call SDMC’s move to display whether they are selling Halal or Jhatka meat ‘unwarranted’

Yesterday SDMC passed order mandating eatries and meat shops to display whether they are selling Halal or Jhatka meat

Connect with us

245,563FansLike
496,912FollowersFollow
22,900SubscribersSubscribe