Reliance Industries is making its entry into India’s growing ice cream market with a new brand called Bombay Creamery. The brand has been launched by Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, with products starting at just ₹10.
The company said on Tuesday, 1st September, the new brand will initially be available across western India before being expanded to other parts of the country. With its low starting price and wide distribution network, Reliance is looking to bring its familiar disruption strategy to another everyday consumer category.
#Business | Reliance Consumer Products enters ice cream market with launch of Bombay Creamery
— Moneycontrol (@moneycontrolcom) September 1, 2026
Reliance Consumer Products has entered India’s ice cream market with Bombay Creamery, an accessible premium dairy brand priced from Rs 10 and initially available in Western India.
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Bombay Creamery promises real dairy ingredients
According to RCPL, Bombay Creamery has been developed using authentic dairy ingredients and is positioned as an accessible premium dairy brand. The company said the products are aimed at offering a premium ice cream experience while keeping prices affordable for Indian consumers.
The range includes several formats, including cups, cones, tubs, bars and sticks. Prices start at ₹10, making the brand accessible to a wide range of consumers.
RCPL said the launch is supported by Reliance’s large retail network, distribution infrastructure and understanding of consumer preferences. The company has positioned the brand around the promise of “Global Quality at Affordable Price.”
Media Release – Reliance Consumer Products announces strategic entry into Ice Cream market with the launch of Bombay Creamery
— Reliance Industries Limited (@RIL_Updates) September 1, 2026
Made with authentic dairy ingredients, Bombay Creamery is India’s first accessible premium dairy brand
Bengaluru, 1st September 2026: Reliance Consumer… pic.twitter.com/SYehXG2ici
T Krishnakumar, Director of Reliance Consumer Products Ltd, said the company wanted to focus on using genuine dairy ingredients instead of taking shortcuts.
“We built Bombay Creamery around one simple idea that dairy shouldn’t need shortcuts. RCPL is not just entering the ice cream category; we’re committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford,” Krishnakumar said.
Reliance expands its FMCG push
The launch is RCPL’s formal entry into India’s ice cream segment, although the company has been exploring the category since 2023. At the time, Reliance was said to be in talks with a Gujarat-based manufacturer for a possible ice cream brand that was tentatively called Independence.
The new move is part of Reliance’s wider expansion in the FMCG sector. The company has already entered several consumer categories, including beverages, through brands such as Campa, its cola brand.
Reliance’s entry could add further competition to India’s ice cream market, where established players already have a strong presence. The company plans to use its existing retail and distribution reach to expand Bombay Creamery beyond western India.
Bombay Creamery and Vantara Creamery are different
Before the latest ice cream launch, Reliance already launched Vantara Creamery, another ice cream brand launched in Mumbai in May 2026.
Vantara Creamery is linked to Vantara, the wildlife conservation initiative under Reliance Foundation led by Anant Ambani. It operates as a separate venture with a luxury positioning and is not part of RCPL’s FMCG business.
Bombay Creamery, on the other hand, is specifically being launched as part of Reliance Consumer Products’ mass-market FMCG expansion, with prices beginning at ₹10 and a planned pan-India rollout.
