Tuesday, July 7, 2020
Home News Reports Amul pumped in Rs 8,000 crore back into rural economy during lockdown, increased milk...

Amul pumped in Rs 8,000 crore back into rural economy during lockdown, increased milk collection by 15% with seamless supply chain

In a recent interview with the New Indian Express, Amul MD RS Sodhi explained how diary cooperative managed to keep the supply chain up and running during the lockdown.

Also Read

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Dairy cooperative AMUL stood tall as the coronavirus crisis hit the country and against all odds managed to ensure that milk distribution is not impaired and supply chain management is seamless. In a recent interview with the New Indian Express, Amul MD RS Sodhi explained how diary cooperative managed to keep the supply chain up and running during the lockdown.

Sodhi said that milk is the primary source of income for 100 million families in India. It is next to impossible to stop the milk supply chain. While the restaurants and eateries were closed during the lockdown, the household consumption increased by several folds and so, whatever business Amul lost from restaurants was covered by households.

Amul’s supply chain ran smoothly, thanks to Ministry of Home Affairs and local administrations

When the government announced lockdown, Amul communicated with all the stakeholders. They managed to keep the supply chain up and running as the Ministry of Home Affairs and local administrations helped them in every possible way. There were some hiccups in the process that were dealt with by Amul and administration.

Sodhi says that one of the major issues was with the supply chain partners. While returning home, villagers stopped them stating possible coronavirus spread. Amul helped in sorting out such problems. In some villages, there were Chinese coronavirus positive cases and Amul had to stop procurement from those places. Once they received a green signal from the administration, they restarted procurement from those villages as well.

Amul is ready to lead in White Revolution 2.0

In India, animal husbandry growth per annum is 14 percent as compared to agricultural growth of around 3 percent. However, animal husbandry contributed only 4.5 percent of GDP. In the last ten years, Amul has increased its procurement by 9% CAGR compared to India’s procurement rate that is growing at 4.5 to 5 percent. The company is growing much faster in comparison to its competitors. Sodhi mentioned that Amul collects around 26 million litres of milk every day and this grew by 15% during the lockdown. In last 60 days, Rs 8,000 crore were pumped back by AMUL into the rural economy especially in Gujarat.

“Amul is ready… The farmers are ready to lead, and Amul is owned by the farmers. So, yes. Amul is ready to lead,” he said. Speaking on becoming global market leader, Sodhi said, “India is the world’s largest and fastest growing dairy market. The whole world wants to come to India, and only one-third is organised. If I go to Europe or America, these are saturated markets. So you have to snatch market share from other established players. For the same investment, the Indian market will yield more results.”

Gujarat provides 60 percent of the milk to Amul and the rest of the states provide the remaining 40 percent. Amul is expanding its reach to other states and every year they are investing Rs 800-900 crores in new dairy plants across the country.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Trending now

Arunachal Pradesh: Pastor burns idol of tribal Goddess Ain Donyi in the name of Jesus, calls her ‘power of the enemy’

A pastor destroyed idols and religious symbols in Arunachal Pradesh of Goddess Ain Donyi.

Congress to attempt to woo Brahmins in Uttar Pradesh: Change in strategy after Yogi’s action against gangster Vikas Dubey?

Former Union Minister Jitin Prasada has claimed that atrocities on the Brahmin community have increased under the Yogi government.

Telangana: 10 senior doctors and 70 nurses resign over substandard protective equipments

About 300 medical professionals in Telangana have been afflicted with the coronavirus, buttressing the doctors and nurses' claim that the protective gears provided to them is not shielding them from the coronavirus

Central govt rejects Business Standard report on the merger of CBDT and CBIC, schools the newspaper on journalism

Business Standard had published an article claiming that the central government is mulling over the merger of CBDT and CBIC as a part of its austerity drive to reduce the costs amidst coronavirus pandemic

In defence of Rahul Gandhi and Priyanka Vadra, and no, this is not satire

After spending 6 years trying to orchestrate the "coming of age of Rahul Gandhi", there are sections within the Left ecosystem that are visibly frustrated with him.

Congress does u-turn on public-private partnerships in Indian railways since the UPA era: Here is what happened then and now

The Congress party, of late, has been protesting against what it calls the ‘privatisation’ of Indian Railways.

Recently Popular

Ahead of the release of Mahesh Bhatt’s Sadak 2, clips of him praising Islamist preacher Zakir Naik goes viral

"We, as Indians, owe it to our brother (Zakir Naik) who is national pride, (and) a prized treasure," Bhatt was heard as saying.

UK, UAE, EU, and Malaysia start crackdown on Pakistan’s official carrier PIA after report that 30% of Pakistani pilots have fake licenses

Several countries have started disallowing PIA flights after Pakistan aviation minister revealed that 30% of Pakistani pilots had fake licenses

Kim Kardashian as First Lady? Rapper Kanye West announces he is running for US President, Elon Musk extends his support

US-based rapper Kanye West today took to Twitter to announce that he's going to run for President in the upcoming Presidential elections in America.

Kanpur encounter: Circle Officer DSP Devendra Mishra’s head and toes cut off by Vikas Dubey’s men, autopsy reveals

The autopsy report of the eight policemen who died in one of the bloodiest encounters in UP History has revealed Maoist-style ambush and extreme brutality.

Uttar Pradesh: Ahead of Bakri Eid, PETA’s appeal to stop goat slaughter infuriates Islamic clerics, bully them into removing hoardings

PETA had put up a hoarding in Qaiserbagh, which displayed a huge picture of a goat and urged people to turn vegan

Shahid Afridi makes another controversial statement, says Indian cricket team used to ask forgiveness from Pakistan team after getting badly defeated

Shahid Afridi has claimed that Indian Cricket Team used to ask for forgiveness during India-Pakistan matches

Theatre of absurd: Hateful Hansal Mehta launches online petition asking Amitabh Bachchan to unfollow hateful KRK on Twitter

Filmmaker Hansal Mehta for Shaheen Bagh protests signed an online petition requesting Amitabh Bachchan to unfollow KRK on Twitter.

Russian journalist convicted for “justifying terrorism” asked to pay fine of $6,950, prosecutor demands six-year imprisonment

Many human rights groups and media watchdogs have criticised the verdict against the Russian journalist and demanded her acquittal.

Slain DSP Devendra Mishra had in March warned then SSP about a possible attack by Vikas Dubey and his nexus with police

Slain Deputy SP Devendra Mishra had wriiten nine times to the then SSP urging inquiry against SO Vinay Tiwari and Vikas Dubey.

Shiv Sainiks to launch ‘chaddi-baniyan’ protest against their own govt in Maharashtra to oppose inflated electricity bills

Shiv Sena members donning briefs and vests are planning to launch a protest against govt in Maharashtra against the unusually high electricity bills

Arunachal Pradesh: Pastor burns idol of tribal Goddess Ain Donyi in the name of Jesus, calls her ‘power of the enemy’

A pastor destroyed idols and religious symbols in Arunachal Pradesh of Goddess Ain Donyi.

Bengal: 13 arrested for violent clash between TMC and Communists during protest against TMC for ‘misappropriation of funds meant for Amphan victims’

They included 5 SUCI leaders and 8 Trinamool workers. Cops had also arrested TMC leader Pintu Pradhan in connection to the case.

‘TMC goons vandalised my car, attacked our party workers unprovoked’, says BJP MP Arjun Singh

Arjun Singh had earlier accused the Joint Commissioner of Police of trying to assassinate him, on the instructions of Mamata Banerjee.

Congress to attempt to woo Brahmins in Uttar Pradesh: Change in strategy after Yogi’s action against gangster Vikas Dubey?

Former Union Minister Jitin Prasada has claimed that atrocities on the Brahmin community have increased under the Yogi government.

Over 10000 people in Assam’s Nagaon district attend the funeral of Islamic preacher Khairul Islam Mufti, 3 villages sealed

Apart from not maintaining social distancing, many attending the funeral of the Islamic preacher in Assam were without masks

Frozen samples of virus almost identical to coronavirus was sent to Wuhan Lab of Virology in 2013: Read details of the shocking report

According to Shi Zhengli, an expert on SARS-like coronaviruses, the coronavirus bears stark resemblance with the frozen samples of bat virus that were sent to Wuhan Institute of Virology, collected from an abandoned bat cave in China's Yunnan province

Connect with us

234,979FansLike
399,671FollowersFollow
270,000SubscribersSubscribe