A major controversy has erupted between Hindu activist Vijay Patel and the popular Kerala-based company, Malabar Gold. The conflict began after Patel publicly criticised the company for hiring Pakistani influencers for its promotions, and the dispute has now escalated with the company reportedly seeking legal action.
URGENT SUPPORT NEEDED.
— Vijay Patel (@vijaygajera) October 15, 2025
So MP Ahammed Owned Malabar Gold wants to send me to jail for exposing their Pakistani influencer collaboration, who has mocked our operation Sindoor.
I am willing to go to jail for the pride of our Army.
You can’t silence me just because you have the… pic.twitter.com/hCJqKCwZJa
The issue came to light when Vijay Patel posted about it on his X profile. In his post, he directly challenged the company, writing, “So MP Ahammed Owned Malabar Gold wants to send me to jail for exposing their Pakistani influencer collaboration, who has mocked our operation Sindoor.”
Patel’s main point is that an Indian company should prioritise hiring Indian influencers over those from Pakistan. He added, “As an Indian company, it’s your first duty to hire only Indian influencers instead of Pakistani ones. You failed in it.”
According to Patel, Malabar Gold is now trying to use the courts to stop him from speaking out further on the matter. He sees this as an attempt by a powerful company to silence his freedom of speech. Patel is standing firm on his statements, arguing that he has done nothing wrong and was simply highlighting the company’s actions and the fact that one of its chosen influencers who spoke against the Indian Army during Operation Sindoor.
Patel explains that his objection isn’t just about business, it’s about national pride and painful history. He connects the issue to Pakistan’s involvement in terror activities, specifically mentioning the tragic Pahalgam terror attack, where 26 people died and 24 Hindus were killed by asking their religious identity.
He argues that it is unacceptable for an Indian company to be working with influencers from a country that has the “blood of Indians on their hand,” especially when, according to him, citizens from there have mocked India’s “Operation Sindoor.”
Despite the threat of legal action, Patel remains defiant. “I am willing to go to jail for the pride of our Army,” he declared in his post. “Let me clarify again, I will choose jail instead of bowing down to a company that hires anti-India influencers for their profit.” He has framed this as a battle of principles, asking, “Let’s see who wins: your money, power, or the support of Indians.”
In the "@vijaygajera vs Malabar" case :
— Mr Sinha (@MrSinha_) October 16, 2025
-They are accepting that they hired Pakistani influencers.
-They are accepting that those Pakistani influencers have posted anti-India content on their social media.
-Vijay’s post merely stated plain facts.
-They are also admitting that… pic.twitter.com/4Ky0Ev5ATr
Interestingly, Malabar Gold has grudgingly accepted that it has hired a Pakistani influencer named Alishba Khalid. It had also conceded that she has posted anti-India content during Operation Sindoor.
To save themselves from public wrath, Malabar Gold is now blaming their partner agency for hiring the Pakistani influencer. Hindu activist Vijay Patel just stated the obvious, and yet he is being hounded in court by the Kerala-based company.
