For close to a quarter-century, the demand was for a separate State called Dravida Nadu. However, the DMK did not place much thrust on this demand after the first early years and completely abandoned it in 1963.
Elements in Tamil movie industry started a campaign of circulating their pictures on social media with the caption ‘I am a Tamil Speaking Indian’ or ‘Hindi Theiyadhu Poda’ – ‘I don’t know Hindi, man!’.