For the past few months, the most hard-fought battle on the internet hasn’t been between Trump supporters versus The Resistance, or BJP versus Congress IT Cell or Left-wing versus the Right-wing, trolls versus sex workers on Snapchat or any other troll battle. It has been the one and only, T-Series versus PewDiePie, for the title of King of YouTube.
For years now, PewDiePie has been the most subscribed YouTuber on the planet. But soon after Reliance Jio made internet cheaper and accessible for a lot many Indians, the Indian music brand, T-Series, has been gaining subscribers at a rapid pace on the website. And for a while, it has been clear that if current trends hold, T-Series will soon overtake PewDiePie to become the channel with most subscribers.
This has led to a great battle on the Internet. Supporters of PewDiePie have been campaigning hard to secure more subscribers for the Swede. Adding fuel to fire, Pewdie released a ‘diss track’ about T-Series on YouTube as well. The video currently has 47 million views on the site.
The Swede currently has over 72.7 million subscribers while T-Series is at 72.6 subscribers, the difference less than a 100,000. There are multiple videos keeping a live track of the subscriber count of the two channels. However, it’s unclear how authentic their numbers are.
The battle has really heated up and now, a Pewdie supporter has hacked into printers worldwide to spread pro-Pewdie propaganda. Everyone is reported to have received the following message: “PewDiePie is in trouble and he needs your help to defeat T-Series”.
— Georgia Barton (@georgia_bizzle) November 29, 2018
The troll battle between T-Series and PewDiePie goes on to show the disruptive impact Jio has had on the internet market. The CNN has published a detailed story on why the future of the Internet is Indian. PewDiePie and his supporters may be fighting hard but it appears he is fighting a losing battle.