Finally, Netflix has launched a mobile only plan in India priced at Rs 199 per month. Competing with various video streaming platforms like Hotstar, Amazon Prime and Jio TV amongst others, Netflix has also reduced its subscription plan only for mobile and tablet platforms in India.
Netflix’s basic subscription is currently at Rs 500/month which is the most expensive amongst its peers like Amazon Prime (Rs 129/month, Rs 999/year) and Hotstar (Rs 299/month, Rs 999/year). Indian consumers spend about 30% of their time browsing on their phone. They spend around 70% of their data on entertainment.
Hence, to tap into the this growing market, Netflix has reduced plan for mobile users. On the 199/month plan, the user will be able to watch Netflix on one phone or a tablet in standard definition (SD).
Late last year, Netflix had started testing mobile-only subscription to make it more affordable.