Sunday, October 17, 2021
HomeNews ReportsIn a sudden move, Anil Ambani owned business news channel BTVI suspends transmission

In a sudden move, Anil Ambani owned business news channel BTVI suspends transmission

BTVI said that they will communicate the future steps towards ensuring a smooth transition of their operations.

BTVI Live, the English news channel in the business-economy genre, has announced that it has suspended its transmission from the midnight of 31st August. The channel posted a message on Twitter today informing that is has suspended transmission on broadcast platforms from Saturday midnight.


Business Television India (BTVI) said that they had been consistently ahead of a competitor with an over two-decade-long existence in the Indian business television market. They also noted that over last few weeks, they were steadily closing the gap with the market leader in the segment.

BTVI said that they will communicate the future steps towards ensuring a smooth transition of their operations.

According to the viewership data published by BARC for the week 17 August to 23 August, BTVI was in 3rd position with 66,000 weekly impression, after CNBV TV 18 and ET Now, but ahead of NDTV Profit.

While tuning into the channel on Tata Sky DTH platform, we encountered a message saying “this channel is temporarily unavailable from the broadcaster due to technical failure, service will resume shortly”. This seems to suggest that BTVI has suspended transmission without informing DTH networks about the same.

BTVI had started as UTVi in 2008, launched by UTV. In the same Bloomberg took a stake in the channel, and in 2009 it was rebranded as Bloomberg UTV. In 2012 Anil Ambani owned Business Broadcast News had purchased the stake of UTV in the channel, causing it to rename as Bloomberg TV India.

In 2016, the licencing agreement between Business Broadcast News and Bloomberg expired, and it was not renewed. Following the split, the channel was again rebranded as BTVI Live.


Former Republic and Times Now journalist Aditya Raj Kaul, who had joined BTVI, posted a tweet last night saying that every journey comes to and end.

 

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OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

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