A major communications campaign on TV, radio, print, local and social media would be carried out, similar to PM Modi's Swachch Bharat Mission in 2016, in which a mass movement was initiated with celebrities mobilised to generate awareness for the campaign.
The water storage level in the state stood at 11.84 %, as opposed to 23.73% last year. The Central Water Commission has issued an advisory to the Maharashtra government stating that water storage is the lowest in reservoirs here in a decade.