The concept of 'emic and etic', as he says, groups people as insiders and outsiders, to explain social realities observed in religious studies, anthropology, psychology and a number of other social sciences.
The arguments for banning beef are exactly the same as those for banning Diwali firecrackers. With the happy exception that a ban on favourite can actually save the world.
For a global participant like India, which is known for its cultural equity, it is very important for decision makers to resist from sounding aloof or foreign.