Friday, August 7, 2020
Home Editor's picks Google Trends data shows that Indians hardly have any interest in Rahul Gandhi

Google Trends data shows that Indians hardly have any interest in Rahul Gandhi

While all the “Modi” searches clearly relate to the Prime Minister, a significant number of “Rahul” searches are actually being driven by cricketers K L Rahul and Marnus Labuschagne!

Okay, so you have all seen the headlines. They say that the nation has absolutely fallen in love with Rahul Gandhi. That he dominates the news, sets the agenda, decides the narrative … everything. All this coming from the same journalists who “interviewed” Rahul Gandhi, asking to meet his pet dog Pidi. Or those who chased his car asking to ask him about how he liked samosas and whether he had some kind of special liking for jalebis made from jaggery instead of sugar. I kid you not…this actually happened.

But what’s the data? Are Indians really doing what journalists think they are doing?

Let’s see what Google Trends data tells us about public interest in PM Modi vs Rahul Gandhi. Here is the data for the last 7 days:

Untitled.png

Google Trends data shows complete and total domination by PM Modi over Rahul. Whether at its peaks or its troughs, the blue line for Modi always remains above Rahul. In every single state of India.

Those troughs in Modi’s blue line, when it gets closer to Rahul’s red line are easy to explain. All of them happen around 00:30 hrs each day, i.e., there is lesser interest in PM Modi because people are asleep.

Not surprisingly, Uttar Pradesh makes it to the list of top 3 states with a high interest in Modi. But what is amazing is just how big the gap with Rahul is. In Uttar Pradesh, out of total searches for PM Modi and Rahul Gandhi, Google Trends says:

Narendra Modi: 93%

Rahul Gandhi: 7%

Of course, we cannot draw a conclusion purely based on this. We have to look for other data, other possibilities that Indians may be looking for. So far we have established that according to Google, there is simply no comparison between interest in Modi vs Rahul in terms of “topic searches”.

We need to try some variations. How about keyword searches? People generally talk of “Modi” and “Rahul”. Let’s compare those.

Untitled.png

Again, Modi is uniformly ahead of Rahul. Again, the only times the two lines get closer is between 00:30-02:00 at night, when everyone is asleep and nobody is searching for either Modi or Rahul. When the lines touch briefly in this graph, that happened at 2:00 AM last night.

Believe it or not, there is not that much interest, neither in Rahul nor in Pidi.

How about we compare the two parties then, BJP vs Congress?

Untitled.png

The BJP maintains a very steady and very healthy lead over the Congress. Worse for Congress, its numbers are built mostly on a surge of interest in the 3 recently won states of Rajasthan, Madhya Pradesh and Chhattisgarh. This cannot be more than a temporary phenomenon, as the new Chief Ministers in these states are still setting the terms for their governance.

We often worry about “perception”. We always worry about whether our circle of friends and acquaintances is truly representative of what the people of the country are really thinking.

Except we now have a weapon to actually measure this. And it is an absolute shame how underutilized Google Trends data is in understanding the impact of the media stories in real time.

Look here: let’s restrict ourselves to Delhi, a highly urbanized setting with extreme media penetration and let us compare Modi vs Rahul over the last 7 days:

Untitled.png

See that giant blue spike on Jan 1 for Modi? That is when Modi’s interview was all over the news and everyone in Delhi wanted to know more!

In comparison, when Rahul addressed a press conference last night after a long day of coverage on the Rafale Deal, you can see that public interest did go up, but the increase was almost nothing compared to the PM Modi interview. In fact, Google Trends says that PM Modi was leading over Rahul at 8:30 PM, even though Modi wasn’t even seen in Parliament yesterday and the media blared Rahul’s lies incessantly all day.

And you want to know something hilarious about “Rahul”: Look into the Google Trends data more carefully!

Untitled.png

At no. 3 among “related queries” for “Rahul” is “Deepa Rahul Easwar”, meaning that a significant chunk of the interest in “Rahul” is not driven by Rahul Gandhi, but by Rahul Easwar!

In fact, more people searching for Rahul were interested in Rahul Easwar and his wife Deepa rather than in Rahul Gandhi’s speech!

That was for Delhi, where we expect media to have the highest impact. If we zoom out to the whole of India what do we see?

Untitled.png

While all the “Modi” searches clearly relate to the Prime Minister, a significant number of “Rahul” searches are actually being driven by cricketers K L Rahul and Marnus Labuschagne!

Yes, data is the new gold. Whenever we are wondering about the impact of a news item, we don’t have to go around asking our friends and neighbours. We don’t have to be like the liberals and ask taxi drivers. There is a much simpler way. Just ask the universal mind of the internet, which Google trends make available to us.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

Abhishek Banerjeehttps://dynastycrooks.wordpress.com/
Abhishek Banerjee is a math lover who may or not be an Assistant Professor at IISc Bangalore. He is the author of Operation Johar - A Love Story, a novel on the pain of left wing terror in Jharkhand, available on Amazon here.  

Related Articles

Trending now

Muslims chose to stay back in India: An analysis of the mythical, unsubstantiated trope that is used to make Hindus feel guilty

Muslims who stayed back in India after the partition, did not primarily do so out of their innate love for mother India

Soil from ancient Sharda Peeth in PoK was also used in Ram Mandir Bhoomi Pujan: Read how VHP and some dedicated devotees managed that

This Sharada Peeth is significantly important for Hindus because it is said to be one among the 18 Maha Shakti Peethas.

Assam: Ram Mandir Bhoomi Pujan celebration by Bajrang Dal attacked by Muslim locals, curfew imposed

The Muslim locals allegedly objected to the Bajrang Dal members chanting slogans and playing music. The arguments soon led to a violent clash.

Ram Janmabhoomi movement: Three sacrifices that can never be forgotten

Five hundred years of struggle went into Ram Janmabhoomi moment. There would be so many heroes that it is impossible to remember them all.

From being bigoted, kids are ‘hope of secularism’. The Wire’s Rohini Singh explains how

The Wire journalist Rohini Singh on Wednesday took to Twitter to share an image wherein she claimed that her child drew a mosque and a temple side by side and wrote an essay on tolerance.

Hindu cricketer Danish Kaneria deletes tweet about Ram Mandir billboard in NYC after Pakistani Islamists flood his TL. Here is what happened

The former Pakistani cricketer had shared an image featuring Ram Mandir's digital image in a giant billboard at New York's Times Square before deleting it.

Recently Popular

Twitter user arrested by Maharashtra police for criticising the Uddhav Thackeray govt on social media

Mumbai Police arrested Twitter user Sunaina Holey for posting against Maharashtra CM and his son, to be presented in court today

Here is why #BabyPenguin is trending on Twitter, and why Aaditya Thackeray is called so by some

Yuva Sena registered complaint against twitter user for calling Aaditya Thackeray "Baby Penguin" and Uddhav Thackeray "Aurangzeb"

While most Bollywood actors and cricketers chose not to welcome Ram Mandir, here are the ones who did not shy away

Only a few actors and sportspersons celebrated Ram Mandir Bhoomi Pujan and shared wishes on social media.

TV actor Sameer Sharma found hanging from the kitchen ceiling, case of accidental death registered

After body of Sameer Sharma was recovered from his house, a case of accidental death has been registered by the Malad police

Muslims chose to stay back in India: An analysis of the mythical, unsubstantiated trope that is used to make Hindus feel guilty

Muslims who stayed back in India after the partition, did not primarily do so out of their innate love for mother India

Maulana from All India Imam Association threatens that ‘believers of justice’ will demolish Ram Mandir and rebuild disputed structure

Maulana Rashidi stated that the Ram Mandir will one day be demolished and a disputed structure will be rebuilt.

Pakistan borrows $1 Billion from its all-weather ally China to repay $1 Billion Saudi Arabia loan to avoid default on international debt obligations

China tightens its grip over Pakistan, gives $1 billion loan to repay Saudi Arabia's $1 billion loan, grants 90% of $6.8 billion railway project

CBI registers case against Rhea Chakraborty, her family and aides in Sushant Singh Rajput death case

CBI files case against Rhea Chakraborty, her father, mother, brother and 2 others in Sushant Singh Rajput's death case

‘As a CM I have no problem with any religion, but as a yogi, I will not go for a Mosque’s ground-breaking ceremony’: Yogi...

When asked whether he will attend ground-breaking ceremony for the mosque at Ayodhya, Yogi Adityanath said that he will not be invited

Complaint filed against Maulana Sajid Rashid for inciting Muslims to demolish Ram Mandir at Ayodhya

President of the All India Imam Association Sajid Rashidi had said that a mosque will be rebuilt after demolishing the Ram Mandir

15th EU-India Summit: Promising an opportunity for India in the post-COVID world

The 15th EU-India Summit was held in the virtual space, which can be called the Covid-19 era normal. Before the pandemic made its presence felt, this Summit was planned to be held in March in Brussels.

Dalit organisation lodges a complaint with MHA seeking an FIR against AIMPLB for intimidating and hurting the faith of Hindu Dalits

AIMPLB had issued a menacing threat yesterday hinting at converting the Ram temple back into a mosque

CBI starts the process of registering a case in Sushant Singh Rajput’s death case, forms SIT for the probe

CBI to probe Sushant Singh Rajput's death after the center issued the letter to CBI on Bihar Police’s request on 5th August

Is being a Hindu acceptable but having faith in Hindutva ‘dangerous’? Quite the contrary

Is being a Hindu acceptable while faith in Hindutva is not? Is it even dangerous? Many Hindus seem wary to be associated with Hindutva

Mumbai faces massive flooding and destruction due to heavy rain, rainfall in one day exceeds the season’s average

Mumbai received 2,319.7 mm rain on Wednesday, which is more than the seasonal average of 2,206.4 mm, causes heavy flooding

Muslims chose to stay back in India: An analysis of the mythical, unsubstantiated trope that is used to make Hindus feel guilty

Muslims who stayed back in India after the partition, did not primarily do so out of their innate love for mother India

Connect with us

239,250FansLike
423,294FollowersFollow
291,000SubscribersSubscribe