Saturday, December 5, 2020
Home Editor's picks Google Trends data shows that Indians hardly have any interest in Rahul Gandhi

Google Trends data shows that Indians hardly have any interest in Rahul Gandhi

While all the “Modi” searches clearly relate to the Prime Minister, a significant number of “Rahul” searches are actually being driven by cricketers K L Rahul and Marnus Labuschagne!

Okay, so you have all seen the headlines. They say that the nation has absolutely fallen in love with Rahul Gandhi. That he dominates the news, sets the agenda, decides the narrative … everything. All this coming from the same journalists who “interviewed” Rahul Gandhi, asking to meet his pet dog Pidi. Or those who chased his car asking to ask him about how he liked samosas and whether he had some kind of special liking for jalebis made from jaggery instead of sugar. I kid you not…this actually happened.

But what’s the data? Are Indians really doing what journalists think they are doing?

Let’s see what Google Trends data tells us about public interest in PM Modi vs Rahul Gandhi. Here is the data for the last 7 days:


Google Trends data shows complete and total domination by PM Modi over Rahul. Whether at its peaks or its troughs, the blue line for Modi always remains above Rahul. In every single state of India.

Those troughs in Modi’s blue line, when it gets closer to Rahul’s red line are easy to explain. All of them happen around 00:30 hrs each day, i.e., there is lesser interest in PM Modi because people are asleep.

Not surprisingly, Uttar Pradesh makes it to the list of top 3 states with a high interest in Modi. But what is amazing is just how big the gap with Rahul is. In Uttar Pradesh, out of total searches for PM Modi and Rahul Gandhi, Google Trends says:

Narendra Modi: 93%

Rahul Gandhi: 7%

Of course, we cannot draw a conclusion purely based on this. We have to look for other data, other possibilities that Indians may be looking for. So far we have established that according to Google, there is simply no comparison between interest in Modi vs Rahul in terms of “topic searches”.

We need to try some variations. How about keyword searches? People generally talk of “Modi” and “Rahul”. Let’s compare those.


Again, Modi is uniformly ahead of Rahul. Again, the only times the two lines get closer is between 00:30-02:00 at night, when everyone is asleep and nobody is searching for either Modi or Rahul. When the lines touch briefly in this graph, that happened at 2:00 AM last night.

Believe it or not, there is not that much interest, neither in Rahul nor in Pidi.

How about we compare the two parties then, BJP vs Congress?


The BJP maintains a very steady and very healthy lead over the Congress. Worse for Congress, its numbers are built mostly on a surge of interest in the 3 recently won states of Rajasthan, Madhya Pradesh and Chhattisgarh. This cannot be more than a temporary phenomenon, as the new Chief Ministers in these states are still setting the terms for their governance.

We often worry about “perception”. We always worry about whether our circle of friends and acquaintances is truly representative of what the people of the country are really thinking.

Except we now have a weapon to actually measure this. And it is an absolute shame how underutilized Google Trends data is in understanding the impact of the media stories in real time.

Look here: let’s restrict ourselves to Delhi, a highly urbanized setting with extreme media penetration and let us compare Modi vs Rahul over the last 7 days:


See that giant blue spike on Jan 1 for Modi? That is when Modi’s interview was all over the news and everyone in Delhi wanted to know more!

In comparison, when Rahul addressed a press conference last night after a long day of coverage on the Rafale Deal, you can see that public interest did go up, but the increase was almost nothing compared to the PM Modi interview. In fact, Google Trends says that PM Modi was leading over Rahul at 8:30 PM, even though Modi wasn’t even seen in Parliament yesterday and the media blared Rahul’s lies incessantly all day.

And you want to know something hilarious about “Rahul”: Look into the Google Trends data more carefully!


At no. 3 among “related queries” for “Rahul” is “Deepa Rahul Easwar”, meaning that a significant chunk of the interest in “Rahul” is not driven by Rahul Gandhi, but by Rahul Easwar!

In fact, more people searching for Rahul were interested in Rahul Easwar and his wife Deepa rather than in Rahul Gandhi’s speech!

That was for Delhi, where we expect media to have the highest impact. If we zoom out to the whole of India what do we see?


While all the “Modi” searches clearly relate to the Prime Minister, a significant number of “Rahul” searches are actually being driven by cricketers K L Rahul and Marnus Labuschagne!

Yes, data is the new gold. Whenever we are wondering about the impact of a news item, we don’t have to go around asking our friends and neighbours. We don’t have to be like the liberals and ask taxi drivers. There is a much simpler way. Just ask the universal mind of the internet, which Google trends make available to us.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

Abhishek Banerjee
Abhishek Banerjee is a math lover who may or may not be an Associate Professor at IISc Bangalore. He is the author of Operation Johar - A Love Story, a novel on the pain of left wing terror in Jharkhand, available on Amazon here.  

Related Articles

Trending now

‘King, please come back and save the country!’: Massive protests in Nepal demand the restoration of Hindu Monarchy

Hundreds and thousands of Royalists took to the streets of Nepal to demand the restoration of the Hindu Monarchy.

Rahul Gandhi tweets to fuel farmers’ protests: Here is how Congress had promised similar farm laws in 2019 election manifesto

Congress promised abolition of APMC Act and replacement of Essentials Commodities Act, 1955 in manifesto, thereby promises similar farm bills

Anil Vij tests positive for Coronavirus days after he joined third phase of vaccine trials: Here is why there is no reason to panic

As Covaxin trial is double blinded, there is 50% chance that Anil Vij got placebo in place of vaccine, and he only received one dose

TRS goes from 99 to 56 seats, BJP goes from 4 to 49: Here is why, and it is not what English media thinks

Elections to the GHMC were actually due in February of 2021 but TRS decided to pre-pone the elections by three months to gain an upper hand

NIA files chargesheet in Khalistan Liberation Front narco-terror case: Narco-terrorist Singh was using money from drug trade to strengthen KLF

Accused used to receive smuggled Heroin from Pakistan-based Jajbir Singh Samra and use proceeds to strengthen Khalistan cause

‘We will make Ravan humane, justify his abduction of Sita’: Saif Ali Khan on his role of ‘Lankesh’ in upcoming movie ‘Adipurush’

Saif Ali Khan courted another controversy recently after he revealed that the makers of his upcoming movie 'Adipurush' have decided to show 'Ravan' as humane

Recently Popular

‘We will make Ravan humane, justify his abduction of Sita’: Saif Ali Khan on his role of ‘Lankesh’ in upcoming movie ‘Adipurush’

Saif Ali Khan courted another controversy recently after he revealed that the makers of his upcoming movie 'Adipurush' have decided to show 'Ravan' as humane

How a teacher from Solapur, Ranjitsinh Disale, won the coveted Global Teacher Prize and $1 million: Here is his story

32-year-old teacher Ranjitsinh Disale won the Global Teacher prize and prize money of $1 million for his extensive work in the field of the girl child education

‘Inki aurate take-take ke bhaw bikti thi’, after justifying death threat to PM Modi, Yuvraj Singh’s father Yograj Singh humiliates Hindus

Though Yograj Singh does not explicitly mention Hindus in the videos, it is clear from the speech that it is what he meant

Ex-Indian cricketer Yuvraj Singh’s father Yograj Singh joins Farmer’s protests, justifies “Indira thok di” comment

Multiple videos of Yograj Singh, Yuvraj Singh's father, have gone viral on social media where he has been giving provocative speeches amid the ongoing farmer protests

From supporting Khalistanis to hurting religious sentiments of Sikhs: A brief intro of the new liberal favourite, Diljit Dosanjh

Singer Diljit Dosanjh has become the new blue-eyed boy of the left-liberal gang after he supported ongoing farmers protest

Watch: Angry Rajdeep Sardesai threatens to sack his staff in charge of social media for failing to link up his Instagram live

Rajdeep Sardesai had announced that he was doing a live chat on his Instagram page to discuss Hyderabad municipal election results

Kerala CM Pinarayi Vijayan objects to renaming of Rajiv Gandhi Centre for Biotechnology after RSS ideologue MS Golwalkar

Kerala CM Pinarayi Vijayan said that Rajiv Gandhi Centre for Biotechnology should be named after some eminent scientist

Indian migrants constitute the largest high-skilled diaspora in OECD countries: Reports

The OECD report further emphasised that the Indian diaspora constituted the largest high-skilled diaspora in OECD countries.

Maharashtra government confirms that Anvay Naik murdered his own mother, Arnab Goswami moves HC against charge sheet: Here are the details

Arnab Goswami has alleged that Maharashtra police filed the charge sheet by following the dictates of the state government

Assam: FIR registered against ‘Ajmal Foundation’ run by AIUDF Chief for receiving funds from foreign Islamic organisations linked to terror funding

Yesterday we reported how in a thread of Tweets LRO had accused Ajmal Foundation of receiving foreign funding to a tune of Rs 69.55 crore

Doctors advise Shiv Sena leader Sanjay Raut to talk less following angioplasty surgery

Sanjay Raut had undergone angioplasty surgery on Thursday wherein two stents were placed in his artery

Prime Minister Modi to lay the foundation stone of the new Parliament building on December 10

The construction of the new Parliament building that will commence this month, is expected to be completed in October 2022.

‘Don’t want to be controlled by high command culture from Delhi’: Aam Aadmi Party Goa founder Elvis Gomes quits

Elvis Gomes alleged that the Aam Aadmi party has lately deviated from its ideologies and has compromised on its core principles

West Bengal: Several persons injured after bombs hurled at BJP rally in West Burdwan district, BJP blames TMC for the attack

TMC denied the allegations, and said it was a staged and premeditated attack by the BJP to divert attention from 'burning' issues

Pune Mirror shuts down due to the economic crisis triggered by Coronavirus pandemic, Mumbai Mirror to relaunch as weekly

The Times Group has decided to shut down the publishing of the Pune Mirror due to the economic crisis triggered by COVID-19.

Karnataka: Journalist exposes illegal cow slaughterhouses in Hassan, Muslim mob, including several women, attack her

The woman journalist, accompanied by NGOs and police officials, visited the four illegal slaughterhouses and five cattle hoarding spots in the city.

Connect with us