Saturday, July 11, 2020
Home Opinions Why Maharashtra Government’s Prime Slot Arrangement is making people both Glad and Sad

Why Maharashtra Government’s Prime Slot Arrangement is making people both Glad and Sad

Also Read

Marathi Cinema first spoke in form of a movie ‘संततुकाराम‘(SantTukaram) in 1932.  The industry has ever since grown from mythological set ups until 1970’s to Dada Kondke’s monopoly with rural comedy in 1970’s. The Marathi film industry thus has the oldest history of all regional language film industries in India. Ever since 1940, the industry has been losing talent to its brethren Bollywood industry which was and still is more lucrative due to its naturally broader population base in the country and beyond. I am not too sure if Marathi film industry couldhave retained this fleeting talent had Bollywood industry been established somewhere other than Maharashtra.

While the Marathi industry was enjoying success in non-urban Maharashtra its audience in urban parts started depleting. It was not because they loved Marathi movies any lesser than before but because they could not relate to the content.Thus playing Marathi movies in urban Maharashtra also became less and less profitable. Marathi movies were no more the crowd pullers. Immigration of non-Marathi speaking population to urban parts of Maharashtra for business and livelihood, general apathy of the government in early times to sustain the cultural threads of the society by the means of public libraries, policy making in education etc. added to the woes. The number of children moving from vernacular medium to English medium schools increased through 1980 and onwards. English and Hindi became the natural language of choice in public and Marathi as a language of business, communication and education medium took a back seat. Thus Marathi movie not only lost its crowd because of its content but also due to lack of societal measures to sustain its language in mainstream.

The cycle in a case like this is vicious. Lack of exposure to good literature and local art thwarts creativity, that shows in the outcome and the outcome determines exposure. Had Marathi remained the language of choice in urban Maharashtra, Marathi movies would have done better than they did or still do. How do you expect people who do not speak the language, do not enjoy its literature, are unaware of the local art to come and sit through a movie in that language? The other reasons that are evident are lack of innovativeness to adopt and market in a changing environment. That will come with talent but where will the flow of talent come from?

The initiative of Maharashtra government to have the theater owners play Marathi movies from 12:00 – 9:00 PM time slots has found supporters and has outraged some. I want to share a set of words with the outraged few but first I would like to address the supporters of this decision. Yes, it is good news for some who want to see the industry revived and stand on its own two feet. However, it is a sad state of affair that a regional movie industry like Marathi film industry in Maharashtra, second most populous state in India needs incentive for revival. I think it’s a shame for both the rejoicing audience and policy makers. The fact is that no one can keep the industry on arm shots and ventilator for too long. Either the government will run out of gas or the industry will give up.

Every art needs believers. Believers are formed from the audience. To believe they need to understand. To understand they need to know. To know they need to be exposed to that source of knowledge. That source of knowledge as I understand is the medium which in this case in part is Marathi language. If more and more of Maharashtra’s population understands Marathi, speaks in Marathi, reads Marathi then I am more than sure that they would be willing to add to the existing participation both as quality audience and quality movie makers. To bring about this change is a transformation. However, small steps of speaking Marathi at home, making Marathi literature available in home and school libraries, making quality Marathi education available in Maharashtra can set the ball rolling.

A few words for those who are outraged; if someone comes in as a guest in your house, you make him/her feel at home, the person becomes a part of your family literally and the person tries to take control of your only TV in the house. Will that cause you rage? An active Marathi film loving man is having a similar feeling currently. He is probably more outraged but for a different reason. Not because the theaters are not playing Marathi movies in the prime time slot but because the place no more feels like home. He is equally responsible for the situation and is trying to deal with it. The Maharashtra government is just making him another TV available. Your TV with its remote will stay with you. I leave you with that thought.

– @ShwetaAroskar

[About the Author – Shweta Aroskar is a Senior Business Analytics professional working in Houston, Texas. She is an avid writer and regularly blogs at http://shwetaaroskar.blogspot.com/]

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

Trending now

The spin around Vikas Dubey encounter reminds about the police-raid against Mohammad Shahabuddin in Siwan

While people are saying “dead men tell no story” after Vikas Dubey encounter, Md Shahabuddin narrated no tales even after jailed for years

When Rajnath Singh fought for the country but lost an election

Today is the birthday of Defense Minister Rajnath Singh. And let me tell you a story about the time Rajnath Singh lost from Mohana Assembly constituency in the 1993 elections to the Uttar Pradesh Assembly.

Delhi anti-Hindu riots: Sahil’s father Parvez died in 3 different ways, in 2 different locations, 16 Hindus named in the FIR

Sahil Parvez had stated that his father was shot in front of their house in his statement to the media. His complaint letter to the police several weeks later suddenly shifts the location, identifies 16 'attackers' by name and makes a lot of contradictory claims, read details.

The Wire issues half-hearted correction after being called out by NCPCR for their blatantly fake news about ‘eight-fold increase in complaints post lockdown

The Wire retracted it after the author of the article said that she had no evidence to support her stunning claim.

The Wire accused Yogi Adityanath of being ‘casteist’ for not killing Vikas Dubey hours before the encounter of the gangster

Notorious gangster, Vikas Dubey, who was arrested from Ujjain, Madhya Pradesh was killed in an encounter in the wee hours of the morning on Friday

Vikas Dubey killed in an encounter after he attempts to flee from police custody: Here is what happened

The encounter broke out between Vikas Dubey and the Uttar Pradesh Special Task Force (STF) after the gangster tried to flee upon reaching Kanpur.

Recently Popular

The curious case of ‘Drone Boy’ who has made 600 drones using broken mixer grinders and televisions. A fact-check

While 'drone boy' Prathap NM has claimed to have made 600 drones using e-waste, not a single photo or video of them exist

Netizens ask Netflix to cancel comedian Kenny Sebastian’s special show after he hurls obscene abuses

Social media users are demanding that Netflix reconsiders special show of Indian comic Kenny Sebastian after he was allegedly found hurling obscene abuses to people on his Instagram page.

Jyoti Basu is the mass murderer India forgot

Please don’t feel bad about speaking ill of the Late Jyoti Basu. If there is another world, be certain that there are (at least) 28,000 voices from the other side backing you up.

Only Muslims go to heaven, Ravish Kumar-like non-Muslims can only hope for a mild level of hell: Dr Zakir Naik explains

Naik said that virtues like honesty and charity cannot ensure qualifying marks for heaven or Jannah. Only Muslims can go to heaven and non-Muslims will go to hell by default, he says.

After obscene comments, clip of comedian Kenneth Sebastian calling Sanskrit ‘most useless language ever’ goes viral. Watch video

In the video titled "Journey to the centre of my brain", Sebastian is seen thanking God because 'all the people who spoke Sanskrit are dead'.

The Wire accused Yogi Adityanath of being ‘casteist’ for not killing Vikas Dubey hours before the encounter of the gangster

Notorious gangster, Vikas Dubey, who was arrested from Ujjain, Madhya Pradesh was killed in an encounter in the wee hours of the morning on Friday

The spin around Vikas Dubey encounter reminds about the police-raid against Mohammad Shahabuddin in Siwan

While people are saying “dead men tell no story” after Vikas Dubey encounter, Md Shahabuddin narrated no tales even after jailed for years

“I feel free after ages. This is an end to the era of terror”, says Lallan Vajpayee who was on the hit-list of slain...

Vikas Dubey had multiple attempts to kill Lallan Vajpayee in the party, Vajpayee celebrates the death of Dubey in Police encounter

Journalist shares image of a Pakistani cannibal who ate a baby as ‘RAW agent captured in Nepal’

The photo of a RAW agent supposedly arrested in Nepal is actually photo of a Pakistani cannibal who was convicted of eating children

NIA names 6 ISIS terrorists in the charge-sheet filed in the murder case of Tamil Nadu cop SSI Wilson

6 terrorists charge sheeted by NIA in the case of murder of SSI Wilson in January 2020 in Tamil Nadu

Chinese app ban: Govt sends 70 questions to concerned firms, gives 3 weeks to respond

The response of the firms will be evaluated by a high-level panel and any discrepency may lead to a permeant ban.

Watch: Nellore Municipal Corporation uses earth-mover to dispose of COVID-19 bodies, investigation ordered

In a shocking apathy, officials of Nellore municipal corporation are seen dumping the bodies of coronavirus patients using an earth mover

Irony: Priyanka Gandhi accuses Yogi govt of shielding criminals like Vikas Dubey on the same day he was killed in encounter by UP police

On a day criminal Vikash Dubey was killed in an encounter by UP police, Priyanka Gandhi slams Yogi govt for shielding criminals like Dubey

‘I will not go to attend his last rites: Says deceased gangster Vikas Dubey’s father Ram Kumar Dubey

Vikas Dubey's father stated that the family has disowned him and they will not part-take in his last rites.

History-sheeter Mohammad Akhtar arrested in Madhya Pradesh after he fled from Uttar Pradesh following recent police encounters

Akhtar had escaped from UP to MP fearing for his life, after seeing that several members of Vikash Dubey's gang were killed in police encounter

Connect with us

235,407FansLike
402,990FollowersFollow
272,000SubscribersSubscribe