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Celebrating India’s women power on Diwali: PM Modi’s ‘Bharat Ki Laxmi’ initiative gets support from Deepika Padukone and PV Sindhu

During the 57th episode of 'Mann Ki Baat' Prime Minister Narendra Modi announced the launch of ‘Bharat Ki Laxmi’ campaign on Diwali to highlight the contributions of the women who have struggled through odds to bring positive changes in the society and inspire others.

Indian film actress Deepika Padukone and ace badminton player PV Sindhu have come forward as the torchbearers of PM Modi’s ‘Bharat Ki Laxmi’ initiative.

PM Modi had encouraged people to share the stories of inspiring women in their society and neighbourhood who have struggled through odds to set an example for others. In a video, actress Deepika Padukone and Shuttler PV Sindhu also appealed to people to welcome Diwali with sharing the inspiring the stories of India’s ‘Laxmis’, who have enlightened the lives of others with the hashtag #BharatKiLaxmi.

“Societies grow when women are empowered and their accomplishments are given a place of pride! I support PM @narendramodi ji #BharatKiLaxmi movement. It celebrates extraordinary achievements of extraordinary women of India. This Diwali, let’s celebrate womanhood,” said the world champion Sindhu in her Tweet.

Reacting to the same, PM Modi on Twitter replied to Sindhu’s message and wrote that ‘our ethos has always taught us to strive for women empowerment.’

PM Narendra Modi had kickstarted the auspicious festival of Navratri with a strong message for women empowerment on September 29. During the 57th episode of ‘Mann Ki Baat’ Prime Minister Narendra Modi announced the launch of ‘Bharat Ki Laxmi’ campaign on Diwali to highlight the contributions of the women of the country.

The video features, apart from Deepika and Sindhu, many other women who had brought a positive change in the society through their endeavours. Social workers Sindhutai Sapkal, Kallaripayattu teacher Meenakshi Gurukal and many others.

The ‘Bharat Ki Laxmi’ campaign is aimed at honouring women, who have made a mark with their achievements in various fields for the public good. On Diwali, Goddess Laxmi is welcomed in homes as it is believed that she brings prosperity and happiness, Modi said. Daughters are considered as Laxmi in our culture. Can’t we felicitate daughters in our villages and cities by holding public programmes? he suggested in his monthly ‘Mann ki Baat’ radio address.

“There are several daughters, daughters-in-law who are doing exceptional work … some are teaching poor children, some are spreading awareness about health and sanitation. Many are serving as doctors, engineers … as lawyers, they are helping in the delivery of justice. The society can identify such daughters and honour them across India,” he furthered in his radio address. “Encouraging Bharat ki Laxmi means strengthening the path to success of the country and its people,” the prime minister said urging the citizens to honour women’s achievements.

The hashtag is already trending and many social media users have been sharing the amazing stories of ordinary women, who have struggled through odds to inspire and help others, bringing happiness and prosperity for the society.

Yesterday, addressing Karyakartas of the BJP from Varanasi ahead of Diwali, the Prime Minister suggested that along with celebrating the auspicious occasion of Diwali, people should celebrate ‘Bharat ki Laxmi’ as well.

He said that there will be one girl in our neighbourhood who must have accomplished a certain feat. He suggested that through ‘Bharat ki Laxmi’, we honour the daughters of our country.

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