While Elle India clarified that Arif Ayyub is not associated with the publishing house since August 2019, Ayyub's Facebook profile mentions it as being associated with them.
Arif Ayyub was seen raving and ranting against the improving ties between Israel and UAE. He called the Saudi and UAE rulers 'debauch Arabs' who are not Islamic enough.
On December 6, the Saudi Arabia government warned its citizens about Tablighi Jamaat and declared that affiliation with religious partisan groups of Tablighi and Da’wah is prohibited in the Kingdom of Saudi Arabia.