Has Barkha Dutt finally thrown in the towel in her tussle with Arnab?

There was a time, when NDTV was the leader as far as English news channels are concerned. The educated class, living in Tier 1 and Tier 2 cities would rely on NDTV as their primary source of information. The channel which was founded by Prannoy Roy, has given Indian televisions many star anchors and journalists.

Barkha Dutt, was one such star in NDTV’s armoury. After the departure of Rajdeep Sardesai and the semi-retirement of Roy, Dutt became the biggest star in the Universe of NDTV. She was synonymous with her two shows: We The People, which now runs on weekends and The Buck Stops Here, which was a daily debate show, slotted at the 9 PM time slot, until recently.

You may still find some oldies who still have the same respect for NDTV, but that number is declining fast. This is not based only on anecdotal evidence, but also hard data. The Broadcast Audience Research Council of India (BARC), puts out TV ratings in public, and for a long time now, NDTV has seen a huge downturn. The latest data put out by BARC shows a similar picture. Purely talking about private English news channels, NDTV comes a poor fourth:

- Advertisement - - Article resumes -

Latest TV ratings for English News channels

Not only do the ratings show how NDTV has slipped, but they also reveal who has beaten them to a pulp. The number one channel is of course Times Now, which is synonymous with it’s chest beating, loud, aggressive anchor Arnab Goswami. And if one believes the figures Arnab and Times Now put out for the 9 pm slot in specific, one would think almost no one watched Barkha’s show in the same “super prime time” zone.

NDTV and Barkha Dutt have not mince words while expressing their dislike of Times Now. In May last year NDTV released a promo which caricatured Arnab and his style of journalism. Barkha Dutt has often tweeted slyly about Arnab and Times Now, attacking the style and tenor of the anchor:

In this war for TRPs with Times Now, it seems NDTV has finally waved the gwhite flag and ceded ground to Arnab. NDTV’s leading star Barkha now no longer goes head on with Times Now’s charismatic anchor, and has instead shifted her program “The Buck Stops Here” to the 8pm slot, a good 1 hour before Arnab comes anywhere near a TV screen:

With this shift, the popular debate show Left Right and Centre gets slotted at 9.30 pm now, again a bit away from the 9 pm slot, and Sonia Singh is left to face the battle royale at 9 pm with a plain vanilla news bulletin.

No reasons have been given for the reshuffle, but Sonia Singh has tried to make her point that it is only about placing news over debates and views”

The real reasons are open to speculation but one cannot deny the facts staring us at us: NDTV has lost out to Times Now by a lot, Times Now’s bread and butter show “The Newshour” with Arnab Goswami pummelled Barkha Dutt’s show at the same time, and that Dutt has no love lost for Arnab and his style.

Share and Support:
Support OpIndia by paying for content

Most read articles recently

Activist opposing Akshaya Patra’s mid-day meal contract thinks ‘Brahmins obstruct India’s development’

The Akshaya Patra has come under criticism recently for not including onion and garlic in its mid-day meals for school children.

Here is what connects attack on Akshaya Patra, French NGO against Rafale and demonization of Amarnath Yatra

The web of foreign-funded NGOs that demonised the Amarnath Yatra, French NGO that complained against Rafale in France and the demand to remove Akshaya Patra from midday meals contract

Mumbai Police teaches a lesson in humility to ‘special’ Sonam Kapoor

Actor Dulquer Salman clarified that he and Sonam were sitting inside a car that was rigged to a truck and hence were not breaking traffic rules.

All you need to know about Congress’ Chhattisgarh CM elect: Bhupesh Baghel, who was once jailed in sex CD case

Congress leader and Chhattisgarh CM elect Bhupesh Baghel is currently out on bail in sleaze video case

Zee News issues defamation notice of Rs 1000 crore to Congress leader Navjot Singh Singh

Sidhu had allegedly threatened the Zee News when he had said “nani yaad dila denge” after Zee News had shown a video ‘Pakistan Zindabad’ slogans were raised at an election rally

Double whammy for Congress in court: After Rafale verdict, Rakesh Asthana’s appointment as special director gets SC approval

The Supreme Court's verdict is being seen as the second major embarrassment for both the Congress party and Prashant Bhushan, as the Supreme Court had earlier rejected a plea on the issue of a probe concerning the Rafale deal.

Uttar Pradesh: Eight cattle smugglers arrested in Bahraich with arms and ammunition

The smugglers even tried to trample the police personnel with their vehicle.

Church of South India Archbishop Dyvasirvadam arrested in church fund scam, reports Times of India

According to the report, archbishop Dyvasirvadam was allegedly involved in misappropriation of church fund for over a decade

Rafale: SC examined the pricing details closely, ‘did not rely’ on CAG report as claimed by Rahul Gandhi

Rahul Gandhi has claimed that the Supreme Court verdict on Rafale was based only on the CAG report, while it is not true

Rafale: They wanted to pull Modi down to their level

The Congress and its ecosystem is strong and well oiled.

Latest articles

Connect with us

125,722FansLike
98,112FollowersFollow
6,309SubscribersSubscribe

Don't miss these