Why Jio may not lose too many subscribers even after free period is over

The freebies are finally coming to an end. After 6 months of enjoying free Jio services (albeit with caps), Jio has finally announced that post 1st April 2017, users will have to pay up for services. Jio’s 100 million subscribers will now have to either go for the regular tariff plans or opt-in for a new “Jio Prime scheme”.

The regular Jio plans had been announced earlier, and Mukesh Ambani announced the Jio Prime scheme today. It will be open only for subscribers before 31 March 2017. They have to pay a one time fee of Rs 99 and then monthly Rs 303 for one year to enjoy services like:

1. 1GB daily FUP limit

- Advertisement - - Article resumes -

2. The media and content benefits associated with the Jio apps suite

3. Calling will continue to be free

Although telecom companies maybe heaving a sigh of relief, it maybe premature to uncork the champagne. Even with Jio finally asking money for services, it may be hard for users to move away:

1. Habits have changed

There must be countless users who previously would sparingly use 3G/4G services due to the costs. The same people are now used to consuming 1 GB per day, since Jio offered it for free. No other rival company can still match Jio’s tariffs. Will these users who have been addicted for 6 months, suddenly be ready to go back to pre-Jio days of austerity?

2. The taste of 4G

There will be another set of users who were always on 3G or even 2G, avoiding 4G due to its costs. Although Jio’s 4G is not known to be the fastest, practically, it may be as fast or faster than 3G offered by many companies. And in many Tier II and Tier III cities, Jio could very well be as fast or faster than regular wired broadband. Can those users adopt to slower speeds now?

People queued up in numbers for Reliance Jio SIM when it was launched

3. Jio is finally the second sim

Over 56% of users surveyed in a recent poll indicated that they used Jio only as a second sim. Most of these users could be using Jio only for the data services. They may have reduced or removed their data packs on their primary sim to enjoy Jio’s data. Will they go back to their operator? Especially when Jio seems to be giving a better deal?

4. Jio TV and Jio Mags

Value Added Services which will be bundled in for free in Jio Prime, like Jio TV and Jio Mags couls still be a a big draw for users. Jio TV also includes Hotstar usage so one cannot rule out this added bonus tipping the scales in favour of Jio.

5. Jio is unreliable? Well so are others

Though subscribers have raised concerns against dip in quality provided by Jio, the problem remains same across the telecom spectrum. Subscribers are used to telecom problems like frequent call drops, poor signal, poor 3G speed, roaming  issues, etc. Telecom operators maintain silence when they are questioned for that. In such scenario, Jio wouldn’t face phasing out for poor services.

6. Free Unlimited Calls

Unlimited free calls is the lifeline of  Jio. Many subscribers in India will tolerate dip in quality as long as the voice calls are free. Even if other operators are jumping with same propositions, people would like to maintain same contact numbers.

Well, only time can tell how long will these subscribers stick to Reliance Jio, but going by the public sentiments on social media platforms, it seems that Reliance Jio is going to enjoy the market for some more time.

Share and Support:
Support OpIndia by paying for content

Most read articles recently

Activist opposing Akshaya Patra’s mid-day meal contract thinks ‘Brahmins obstruct India’s development’

The Akshaya Patra has come under criticism recently for not including onion and garlic in its mid-day meals for school children.

Mumbai Police teaches a lesson in humility to ‘special’ Sonam Kapoor

Actor Dulquer Salman clarified that he and Sonam were sitting inside a car that was rigged to a truck and hence were not breaking traffic rules.

Uttar Pradesh: Eight cattle smugglers arrested in Bahraich with arms and ammunition

The smugglers even tried to trample the police personnel with their vehicle.

Rafale: SC examined the pricing details closely, ‘did not rely’ on CAG report as claimed by Rahul Gandhi

Rahul Gandhi has claimed that the Supreme Court verdict on Rafale was based only on the CAG report, while it is not true

Church of South India Archbishop Dyvasirvadam arrested in church fund scam, reports Times of India

According to the report, archbishop Dyvasirvadam was allegedly involved in misappropriation of church fund for over a decade

Double whammy for Congress in court: After Rafale verdict, Rakesh Asthana’s appointment as special director gets SC approval

The Supreme Court's verdict is being seen as the second major embarrassment for both the Congress party and Prashant Bhushan, as the Supreme Court had earlier rejected a plea on the issue of a probe concerning the Rafale deal.

Congress friendly journalist wishes death upon BJP Delhi spokesperson Tajinder Bagga

During the run-up to Gujarat assembly elections last year, Trivedi was caught spreading morphed images with Amit Shah's fake quotes on Patidars

Pro-Congress troll resumes fake news website, makes outlandish claims on Rafale targeting Modi

Abhishek Mishra has been associated with the website which spreads fake news and Islamist propaganda

Rafale: They wanted to pull Modi down to their level

The Congress and its ecosystem is strong and well oiled.
Modi government vindicated, SC says Rafale Deal clean

SC verdict on Rafale deal: Read scathing comments made by Court while dismissing petitions for inquiry

Supreme Court dismissed petitions for an enquiry into Rafale deal pricing, offset partner selection and procurement procedure. Read scathing observations

Latest articles

Connect with us

125,686FansLike
98,016FollowersFollow
6,133SubscribersSubscribe

Don't miss these