Monday, May 17, 2021
Home News Reports Hindustan Unilever to drop words like 'whitening', 'lightening' and 'fairness' from skincare products

Hindustan Unilever to drop words like ‘whitening’, ‘lightening’ and ‘fairness’ from skincare products

President of beauty and personal care of Hindustan Unilever, Sunny Jain said, "We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty."

Hindustan Unilever Limited has announced that they will refrain from using words like fair/fairness, White/whitening and light/lightening. The consumer product giant released a statement in which it stated that as the next step in the evolution of their skincare portfolio to a more inclusive vision of beauty, the brand will stop using the aforementioned words on its products packs and advertisements.

Many products like fairness creams have been facing criticism for glorifying a sense of racism towards people with other skin tones. President of beauty and personal care of Hindustan Unilever, Sunny Jain said, “We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty.”

He further stated, “We recognize the use of words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right and we want to address this. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use.”

Jain further announced, “We have been working on the evolution of our Fair & Lovely brand, which is sold across Asia, progressively moving to a more inclusive vision of beauty that celebrates skin glow. We have changed the advertising, communication and – more recently – the packaging in South Asia, and we think it’s important that we now share the next step that we have been working on: changing the brand name. We will also continue to evolve our advertising, to feature women of different skin tones, representative of the variety of beauty across India and other countries. We want Fair & Lovely to become a brand that celebrates glowing and radiant skin, regardless of skin tone.”

The release from the company asserted that the brand’s advertisement has been changing since 2014 to give a message of women empowerment. It stated that Fair & lovely upholds principles that no association should be made between skin tone and a person’s achievement, potential, or worth.

The statement also clarified that that the historic advertising is available on the internet are not aligned with the current values of the brand.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

Newslaundry columnist Sharjeel Usmani gives communal angle to crime to defame Hindus and ‘Jai Shri Ram’

The crime in Haryana which Sharjeel Usmani used to defame Hindus is suspected to be a case of personal rivalry.

Haryana: Police rules out communal angle in murder of Mewat youth Asif, two groups are old political rivals. Details

As per police, Asif had beaten up Pradeep's group members 20 days back, and Pradeep decided to avenge the attack.

From Mumbai 26/11 attacks to Yati Narsinghanand Saraswati assassination plot: How Islamic terrorists use Hindu symbols

Delhi Police recently averted a major assassination attempt against Dasna Devi Temple head-priest Yati Narsinghanand Saraswati.

Odisha: Sonu Sood clarifies after Ganjam DM says they had not received any communication from him regarding bed for COVID patient

The Collector and District Magistrate of Ganjam has called out Sonu Sood after the actor claimed to have arranged a bed.

Punjab: CM Capt Amarinder accused of threatening Congress MLA for raising his voice in 2015 sacrilege case

Pargat Singh revealed to media that Punjab CM through Captain Sandhu said that he should be ready to face action.

West Bengal: TMC goons pelt stones at CBI office, attack journalists, try to break into Raj Bhawan

TMC goons reached Raj Bhawan and began agitating outside the premises. Later, some of the hooligans tried to scale the gate.

Recently Popular

Legendary Australian cricketer slams world media for ‘vulture’ journalism, says Incredible India deserves respect: Here is what he said

In a recent post, the former cricketer has expressed his overwhelming support for India and slammed international media for vulture journalism

Pakistan based CNN contributor Adeel Raja says world needs another Hitler amidst Israel-Palestine conflict, has history of anti-Semitic tweets

Adeel Raja, freelance contributor at CNN, has said that the world needs a Hitler today amidst the Israel-Palestine conflict.

Assam: Six arrested for disrespecting national flag, accused caught using tricolour as table cloth for Eid feast

An image of Rejina Parvin Sultana, a resident of Assam's Tengnamari village, feasting lunch with her family on the occasion of Eid had gone viral on the internet.

Vinod Dua’s daughter, who wanted all ‘bhakts’ dead, receives help from a ‘bhakt’ MP while her mother needed critical COVID medicines

BJP supporters lodged their protest about minister chipping in to help the elites in India, when commoners are equally suffering, especially when the elites have not asked for their help.

Odisha: Sonu Sood clarifies after Ganjam DM says they had not received any communication from him regarding bed for COVID patient

The Collector and District Magistrate of Ganjam has called out Sonu Sood after the actor claimed to have arranged a bed.

UAE warns Hamas, asks to keep ‘calm’ or lose funding for infrastructure projects in Gaza

Last year, the United States under the Donald Trump administration has helped to broker a peace deal between UAE and Israel in the form of 'Abraham Accords.'
- Advertisement -

 

Connect with us

255,215FansLike
545,312FollowersFollow
24,300SubscribersSubscribe