On Friday, Adani Group Chairman Gautam Adani met with the Trustees and officials of the renowned Gita Press, pledging to distribute one crore copies of ‘Aarti Sangrah’ to devotees attending the Shahi Snan at the sacred Sangam during this highly auspicious event.
Mr Adani shared a picture of his meeting with Gita Press officials on social media platform X, commending their century-long dedication to serving the nation by promoting Sanatan literature and reaffirming his commitment to the ‘Seva Hi Saadhna Hai’ pledge.
In his post, he expressed, “It is deeply fulfilling to take part in this Mahayagna by distributing one crore free copies of ‘Aarti Sangrah’ to devotees at the Kumbh, in partnership with the esteemed Gita Press.” His message reflected both his spiritual inclination and dedication to the faith.
महाकुम्भ भारतीय संस्कृति और धार्मिक आस्था का महायज्ञ है!
— Gautam Adani (@gautam_adani) January 10, 2025
यह हमारे लिए अपार संतुष्टि का विषय है कि इस महायज्ञ में प्रतिष्ठित संस्थान गीता प्रेस के सहयोग से हम ‘आरती संग्रह’ की एक करोड़ प्रतियां कुम्भ में आए श्रद्धालुओं की सेवा में निःशुल्क अर्पित कर रहे हैं।
आज सनातन साहित्य के… pic.twitter.com/jGixzGafz8
The ‘Aarti Sangrah’ referenced in the post is a compilation of Hindu devotional hymns, known as ‘aarti’, dedicated to the praise of various deities. With lyrics available in multiple languages, including Hindi, it aims to enrich the spiritual atmosphere for devotees attending the Kumbh Mela.
Notably, the tweet came a day after the Adani Group announced its collaboration with the International Society for Krishna Consciousness (ISKCON) to serve meals to devotees at the Maha Kumbh Mela in Prayagraj starting next week. The two organisations will offer Mahaprasad Seva to the devotees during the entire duration of the Maha Kumbh Mela, from January 13 to February 26.
Talking about the initiative, Adani group chairman Gautam Adani posted in Hindi on X, saying, “It is my good fortune that in Maha Kumbh, in collaboration with @IskconInc, we are starting ‘Mahaprasad Seva’ for the devotees, in which free food will be provided to lakhs of people with the blessings of Maa Annapurna.”
