Over the years, over and above the great quality milk and milk products, Amul has also given the tongue in cheek commentary on socio-political topics in India and world. In response to the ongoing ceasefire violations, Amul’s latest poster calls Pakistan ‘PakiStaitan’.
— Amul.coop (@Amul_Coop) February 13, 2018
This has ruffled quite a few feathers in the liberal world who are calling out Amul for ‘damaging’ the peace talks with the neighbour.
Srinagar based journalist and editor-in-chief of ‘Rising Kashmir’ questioned how the peace dialogue could take place between two nations if a leading corporate house puts an ad like this.
— Shujaat Bukhari (@bukharishujaat) February 14, 2018
Editor of leftist propaganda website ‘Scroll’ too called India’s anger at Pakistan for killing our jawans, jingoism.
Yup, utterly gutterly disappointing to see jingoism spread like this. https://t.co/gQFiBFU3Cy
— naresh fernandes (@tajmahalfoxtrot) February 14, 2018
Some even thought Amul is being patriotic because it is domiciled in Gujarat, Prime Minister Modi’s home state.
Modis solution to Pakistan….butter them up……Amul is from Gujarat right? No wonder pic.twitter.com/VZFSLa4ZIg
— DoubleTrouble (@utterlybutterly) February 15, 2018
And now speaking up for Indian Army is a ‘Hindu’ thing.
So the radicalisation that has infected Hindu society has reached the @Amul_Coop creative team as well!! Sad!
But hey! They had a good run! And it had to end sometime! Au Revoir!https://t.co/wBbunY5mp8
— Roy Sânkar (@roy5ankar) February 15, 2018
Or a right-wing thing.
— Parakram Hazarika (@parakram_h) February 15, 2018
And also ‘warmongering’.
— Parmesh Shahani (@parmeshs) February 15, 2018
Amul ad has also triggered fear for ‘things to come’.
Btw Amul got a new Sanghi chief a month back.This is the first indication of how “utterly butterly disgusting” things will now go.This seems to be a promo of things to come. https://t.co/07Bu245Hwk
— LEENA (@kunfaaya) February 14, 2018
However, if this is any indication of things to come, we are glad that things are moving in the right (no pun intended) direction.