Home News Reports Doordarshan receives a record 38 million viewership during the Republic Day parade

Doordarshan receives a record 38 million viewership during the Republic Day parade

This year’s Republic Day, by many counts was considered a “bearer of many firsts”, thanks to various positive developments which surrounded this year’s celebrations.

These included making heads of all the 10 ASEAN nations as Chief Guests for the parade on Rajpath, Maharashtra making tableaux themed around Chhatrapati Shivaji Maharaj and awarding Padma awards to the nation’s unsung heroes.

Now it seems another positive which came out of 26th January was Doordarshan’s viewership during the Republic Day parade, which this year touched a record 38 million:

- Advertisement - - Article resumes -

As per the figures recorded by TRP measuring agency Broadcast Audience Research Council (BARC), on 26th January 38 million people viewed Doordarshan channels as opposed to 22.2 million in 2017. The total impressions from 9 AM to 12 PM also rose from 5.6 million to 7.4 million.

Besides television, people also tuned in to watch the parade online, and as per Shashi Shekhar Vempati, Prasar Bharti’s chief executive, the online viewers numbered to a total of 2.5 million.

The increase was also noted by the news channels which show the DD feed. The impressions for Hindi news channels rose from 7.9 million to 9.2 million, and for the English ones, it increased from 3.1 lakh to 6.2 lakh.

As per Supriya Sahu, Doordarshan’s Director General, the channel had upped its coverage efforts from past years which included deploying 38 cameras for the live telecast from Rashtrapati Bhavan to Red Fort. Besides this, a production control room was set up at Rajpath.

She as a result tweeted her thanks to all the viewers of the parade:

This spike in viewership might also be partly attributed to the way BARC measures its viewership, where it revised the number of “households with television sets” from 154 million to 183 million in March 2017.

Share This Post With Your Friends & Fans:
We need your support to survive in the media industry. Please consider paying us for the content we produce:

To know more about these payments, please click here.


Election 2019 Final Tally

Check the final seat tally and other post election coverage

A tribute to OpIndia’s fallen star

On 13th May 2019, Devandhu Rajput succumbed to cancer.

The Left has lost its deposit. It is time for the Right to fight Modi

Modi 2.0 heralds a new beginning for India and her people. It must not be allowed to cultivate the habits of Modi 1.0.

Smriti Irani’s aide in Amethi shot dead, his son says some Congress workers were not happy with BJP’s ‘Vijay Yatra’

Smriti Irani had defeated Rahul Gandhi on his home turf of Amethi in Uttar Pradesh by a margin of 55,120 votes
NYT peddles Modi 2.0 as victory of India's most divisive leader

Dear New York Times, India has chosen Modi 2.0, deal with it

When India gives a thumping, unprecedented, overwhelming victory to a man who has made every single Indian feel proud of their nation and heritage, the NYT's heartburn is expected. 

Meerut: Communal tension after a video showing Muslim men beating up shopkeepers goes viral

A viral video where Muslim men are beating up a shopkeeper has triggered communal tensions in Meerut

Rajdeep Sardesai thinks Narendra Modi should thank Masood Azhar, among others, for BJP’s victory

As a long term Congress loyalist media person, Rajdeep Sardesai is yet to come to terms that Modi won a second term with thumping majority

Rahul Gandhi upset that senior Congress leaders didn’t shout ‘Chowkidar Chor Hai’ enough, lashes out on them for party’s defeat

Amusingly, though Rahul Gandhi had indeed offered to resign, the CWC, that is chaired by himself, had unanimously rejected the resignation and asked him to reconstruct the party

Left has failed, but the ‘Right’ does not understand Modi as well

With the left looking irrelevant, the right needs to get its act together.

Congress-friendly journalist Pallavi Ghosh calls out her own channel for reporting ‘wrong news’ about the Gandhis

Senior journalist Pallavi Ghosh just accused her own channel of spreading fake news
Subscribe to Day's Top Stories

Latest articles

Connect with us

165,146FansLike
143,628FollowersFollow
65,512SubscribersSubscribe
Share This Post With Your Friends & Fans: