Rebel Congress supporter reveals how Cambridge Analytica convinced the party to be its client

Prominent Congress supporter Shehzad Poonawalla who has had a spectacular fall out with the party and its leadership, has revealed what he claims is a pitch made by Cambridge Analytica to the Congress party for bagging it as one of its clients.

As reported by India Today, Shehzad released a 49 page document titled, “Data Driven Campaign: The Path to the 2019 Lok Sabha” – which is supposed to be Cambridge Analytica’s pitch to the Congress party. This document is speculated to have been prepared in August 2017.

Under this pitch believed to be prepared by Cambridge Analytica’s CEO Alexander Nix, an election strategy for the 2019 Lok Sabha polls and the assembly elections in Karnataka, Madhya Pradesh and Chhattisgarh was laid out. Shehzad has alleged that the pitch was made in form of a presentation to current Congress president Rahul Gandhi.

- Advertisement - - Article resumes -

Few of the tools laid out for the strategy included data mining, national situational analysis, data driven campaign, strategic communication review, media monitoring to name a few. Under data mining, the agency proposed to source data from sources like Facebook, Twitter, party websites, mobile apps and build segments to provide insights.

The pitch also proposed the creation of a National Data Infrastructure Project containing an operation centre acting as the party’s nerve centre for campaign coordination and planning.

The pitch in question estimated cost of research to be about Rs 2.5 crore which has been termed as “undervalued” by Shehzad who claims the real deal ranges anything between Rs 200 to Rs 500 crore.

If indeed true, this revelation might put the Congress party in further soup with regards to its relationship with the controversial data analytics agency. When the “sins” of Cambridge Analytica came into prominence a month back, Congress’ social media head promptly denied any sort of links with the data agency.

This claim was punctured by Cambridge Analytica’s whistleblower who during a hearing at the British parliament named the party as one of the agency’s clients. Further evidence in this regard emerged when Congress party’s poster was seen hanging on Cambridge Analytica CEO’s office wall while he was interviewed by author and journalist Jamie Bartlett.

Share and Support:
Support OpIndia by paying for content

Most read articles recently

Statue of all ironies: Pritish Nandy uses example of fake news to spread fake news

Pritish Nandy shared a fake image which was earlier shared by Youth Congress leader

2018 Assembly Elections: Here are the BJP internal survey numbers

The final results of all states are to be released on 11th December.

Arnab Goswami asked to appear before Court in defamation suit filed by Shashi Tharoor

Arnab Goswami has been attracting threats from Congress leaders and those associated with them, especially, Shashi Tharoor
anti-modi cop denied bail

Court cites disgraced cop Sanjiv Bhatt’s criminal past, behaviour and false statements, denies bail

Sanjiv Bhatt is accused of being the mastermind behind the entire operation of kidnapping the lawyer and plating the narcotics that implicated the Rajasthan based lawyer. 

West Bengal: TMC workers ‘purify’ the ground with Gangajal and cow dung after BJP holds a rally in Cooch Behar

TMC workers sprinkled Gangajal after applying cow dung on the ground where the rally was held.

Exclusive story of Christian Michel’s extradition and how the grand plan was implemented by CBI and Ajit Doval

CBI and other sources have revealed some startling details of the entire saga of how the plan unfolded and how, the unthinkable was achieved to extradite a man who possibly holds several secrets, Christian Michel, with Ajit Doval at the centre of it

25 Lakh fake beneficiaries found in Anganwadis of UP, Maharashtra and Assam

The Ministry of Women and Child Development had ordered the survey of Anganwadi Schemes after the crackdown of Assam government on ghost beneficiaries.

As Vinod Dua finds another job, The Wire says he continues to be their consulting editor despite sexual harassment accusations

Another woman had accused Vinod Dua of sexual harassment as well, however, after these multiple allegations, The Wire's internal committee report, if there was one, was never made public.

Uttar Pradesh: Samajwadi party leader detained after being caught on camera assaulting BJP spokesperson

Political leaders who are the so-called representatives of our country have often been seen indulging in such pettiness

Raghuram Rajan backed yet-to-be functional Krea University among 19 new institutes to get ‘Institute of Eminence’ tag

The earlier list which featured yet-to-be-functional Jio Institute was announced, the HRD ministry was mercilessly mocked

Latest articles

Connect with us

125,491FansLike
97,230FollowersFollow
6,056SubscribersSubscribe

Don't miss these