Advertisements
Sunday, May 31, 2020
Home Opinions Dear Zomato, you cannot make concessions for Halal meat and then claim 'food has...

Dear Zomato, you cannot make concessions for Halal meat and then claim ‘food has no religion’

Companies like Zomato are feeding the chaos that is threatening to take over the country. There is zero reasons to believe, not a single one, that they actually believe what they preach.

Also Read

K Bhattacharjee
Black Coffee Enthusiast. Post Graduate in Psychology. Bengali.

Twitter is Ground Zero for another culture war today. And at the centre of it is Zomato, the food delivery service. On Wednesday, Zomato decided that it wasn’t enough for them to merely deliver food to its customers, it also wanted to be our ‘Moral Science’ teacher.

In reply to one of its customers who demanded his order be cancelled as the delivery boy was a Muslim, Zomato quoted the tweet and said, “Food doesn’t have a religion. It is a religion.” Of course, it doesn’t mean anything at all. Food does have a religion. The entire battle over beef is due to religion, is it not? Vegetarianism in India is overwhelmingly motivated by religious beliefs. To claim otherwise is stupidity.

Zomato’s objective, of course, was to virtue-signal about its superior moral values. Common sense could take a hike. However, there’s something extremely problematic about the entire series of affairs.

The mature way of handling this would have been to sort the matter out in private. It couldn’t then have been used for marketing purposes but, at least, our society could have avoided taking another step on the road to chaos. But expecting a company to let go of a great opportunity for a PR exercise and behave like decent human beings for once is a bit too much.

The Founder of Zomato, Deepinder Goyal, jumped on the controversy too. He had to use precisely this moment to convince everyone of his moral superiority. He tweeted, rather proudly, that he doesn’t care if the company incurs losses, his values come first.

But what are Zomato’s values exactly? Are they even supposed to have any values at all? If their values are contingent upon the dominant political opinions of the time, isn’t it a greater cause of concern? For instance, if we have a situation in our country in the future where discrimination based on religion is an acceptable course of action, Zomato will pander to that as well. Google does it. For all their virtue-signalling, they do work with the Chinese government to help them with surveillance. Therefore, it’s businesses using their ‘values’, whatever they are, to sell their products will always be a bigger concern.

It didn’t take long for Twitter users to discover that Zomato doesn’t practise what it preaches. They do believe food has a religion after all. When a Muslim tweeted at them that he wished to cancel his order because the meat was non-halal but was told that it wasn’t possible, Zomato immediately replied that they will look into the matter. For those unaware, Halal meat is an explicitly religious practice that can be carried out only by a Muslim. Therefore, it isn’t a secular practice. It is an Islamic practice.

As expected, Zomato didn’t lecture the guy about its values or that food has no religion. The circumstances in the two cases were extremely similar. Both of them wanted to have their food cancelled because the conditions of the order violated their religious faith. However, Zomato chose to listen to the concerns of only its Muslim customer. To the Hindu customer, it showed the middle finger. I don’t think a company can make concessions to its customers based on halal meat and then claim food has no religion without coming across as an insufferable git.

There is another factor at play here. Liberals have been telling us all this while that boycotting businesses based on political ideology were perfectly acceptable. They have been doing it in the USA and in India as well, we have seen liberals calling for the boycott of ‘Sanghi’ businesses.

It’s no secret that Islam has explicitly political goals. Like other monotheist religions, it is as much of political ideology as it is religious. Therefore, an argument can be made that the boycott, in this case, is akin to boycotts based on political ideology, an idea that is endorsed by liberals.

As is evident, we are in dicey territory here. And companies waxing eloquence on their supposed moral superiority ought to concern us all. Because morality and politics are intricately intertwined. If by any chance, actual fascism becomes the order of the day, Zomato will then exalt the virtues of fascism too. If they are willing to incorporate halal meat into their business practices, it’s not a stretch to imagine that they will incorporate other problematic ideas as well.

Meanwhile, Zomato also offers its services in Turkey and Qatar. Homosexuals can be put to death by law in Qatar and yet, does Zomato offer moral sermons there? Somehow, I find that hard to imagine. Turkey is known for its support to Radical Islam and the de facto dictatorship of Erdogan. Does Zomato sermonize people there? I will be surprised if they do. Therefore, it’s utterly naive to believe that the food delivery service actually gives a damn about its values. It doesn’t have any.

Recently, Zomato had been receiving a lot of flak on social media due to its poor service. Many people have complained that they had ordered veg-food but instead, they were delivered non-veg food. They were even fined Rs. 55,0000 recently for delivering a chicken dish instead of the vegetarian food that was ordered. It wouldn’t be an exaggeration to assert that they were receiving a lot of bad PR. Well, that has been taken care of. The meaningless tweet has swept all its failures under the rug.

Companies like Zomato are feeding the chaos that is threatening to take over the country. There is zero reasons to believe, not a single one, that they actually believe what they preach. Quite evidently, their sermons are not consistent with what they practice. They are using the divisions the country is grappling with to earn a few more bucks. It is morally reprehensible.

I don’t agree with what the customer tweeted at Zomato. But the reason why we are talking about him in the first place is because of Zomato. If the food delivery service had dealt with it professionally, social media today wouldn’t have seen a raging culture war with Jhatka and Halal trending at the top. This is entirely on Zomato and its founder, they chose to use a silly tweet as a PR exercise to hide their failures.

Advertisements

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

Trending now

K Bhattacharjee
Black Coffee Enthusiast. Post Graduate in Psychology. Bengali.

Latest updates and important links about COVID-19 coronavirus

Live statistics and tracking of news related to COVID-19 coronavirus with focus on India.

Unelected people think they can impose their will on the government through courts: Harish Salve

Harish Salve said that one may not agree with the judgment of the court but saying that the court does not stands with the people is wrong.

India emerges as fifth-largest hydropower producer in the world overtaking Japan

As per International Hydropower Association, India has a total installed base at 50 Gigawatt after Canada, the US, Brazil, and China.

UP Power Minister Shrikant Sharma orders to close all drains opening in Yamuna river till February

Expressing concern over the situation of Yamuna, UP power minister ordered to close all drains opening in the river till February

‘We want court and Govt to end Babri Masjid Demolition Case,’ says Ram Mandir dispute petitioner Iqbal Ansari after losing the case

Ansari further added that the Special CBI Court, overseeing the Babri Masjid Demolition case, must look to deliver speedy closure.

Unlock 1.0: MHA issues guidelines for phased reopening for all activities outside containment zones after the end of Lockdown 4.0

The Unlock 1:0 guidelines proposes a plan for gradual reopening of the restricted activities after the end of Lockdown 4.0

Recently Popular

ISKCON rejects Shemaroo Entertainment’s ‘apology’, to proceed with legal action against comedian Surleen Kaur for abusive, derogatory statements

A complaint had been filed by ISKCON organisation against comedian Ms Surleen Kaur and Shemaroo Entertainment Ltd for her abusive, derogatory remarks against the organisations, saints and Hindus.

ISKCON files complaint against comedian Surleen Kaur and Shemaroo Entertainment Ltd for a video where ISKCON devotees were called ‘harami porn-waley’

Surleen Kaur had said in the video published by Shemaroo ‘no doubt we are from ISKCON, but from inside we are all harami porn lovers’.

Woman raped by Moulvi Aslam, media gives it a ‘Hindu spin’ by using image of a saffron-clad Hindu priest and describing the perpetrator as...

A Muslim sorcerer claiming to relieve people of their miseries through his wizardry was depicted as a Hindu priest by media organisations

Dangal actress Zaira Wasim quits Twitter and Instagram after being criticised for ridiculous post insinuating locust attack is ‘Allah’s wrath’

Dangal actress Zaira Wasim has quit Twitter and Instagram after receiving criticism for her insensitive post.

Twist in the tale: ISKCON accepts apology of Shemaroo, says won’t pursue its case against the company for Surleen Kaur video that insulted ISKCON...

ISKCON further stated that it does not believe in vengeance and instead acts in accordance to moral, ethical and legal values.
Advertisements

Connect with us

228,708FansLike
356,427FollowersFollow
244,000SubscribersSubscribe
Advertisements