Friday, May 14, 2021
Home Media Shekhar Gupta's The Print declares Instagram Reels casteist, claims dancing Savarnas marginalise Dalits through...

Shekhar Gupta’s The Print declares Instagram Reels casteist, claims dancing Savarnas marginalise Dalits through ‘modern casteism’

Verma also accuses Savarnas of cultural appropriation, which appears to be borrowed from progressives in the western context to be weaponized against Indians.

The Print, the digital media venture of Shekhar Gupta, has published an opinion piece by one Abhishek Minus Verma where the author has declared that ‘Savarnas’ have established a modern casteist hegemony on Instagram Reels. The article makes it abundantly clear that Instagram Reels are the next great enemy that must be overcome.

The author begins with the declaration, “One of the main reasons for my resentment with the new Reels culture is the crude display of privilege and the mono-cultural world of the so-called upper castes or Savarnas.” Shortly after, the author says, “Sadly, this domain (influencer market), like any other economic domain, is also the stronghold of Savarnas.”

The headline of The Print article

The whole article is littered with one gem after the other. At one point, Verma says, “Instagram Reels are designed in such a way that you feel like you’re entering an expensive restaurant where you can be judged and mocked for your clothes, accent, and your pronunciation. There is a very subtle and sophisticated form of casteism that plays out in this digital corner.”

Immediately after, he declares, “Instagram Reels seems to have an algorithm that prefers particular Savarna aesthetics.” He continues, “All one sees are Savarnas expressing the joy and melancholy of living a life full of privileges. Instagram actively promotes the most ‘beautiful’ looking Reels on these trends. Anyone who opens the Reels tab on their app can always see that it’s the Savarna influencers who are trending.”

There is this particular instance which comes across as extremely offensive towards non-Savarnas. Verma says, “It’s very difficult for non-Savarna users, who lack the same cultural and social capital of looks, clothes, and clean, picture-perfect backgrounds to succeed in this culture of making ‘aesthetic’ Reels.”

Verma also accuses Savarnas of cultural appropriation, which appears to be borrowed from progressives in the western context to be weaponized against Indians. In a particularly disturbing instance, the author says, “Today, the grandchildren of those who once directly discriminated against lower-castes are now singing and dancing on Insta Reels. They are now doing the same activities that made lower-castes ‘impure’, ‘brash’ and ‘loud’, but in perfect lighting and aesthetic settings.”

After careful evaluation, Verma concluded, “In the Insta Reels ecosystem, creators who dance or create videos outside of these aesthetics and songs are labeled ‘cringe’. As is often said online, ‘modern problems require modern solutions’ thus modern Savarnas, too, have come up with modern casteism. Personally, I would call it ‘castiesm with a good vibe’.”

The article was edited by Fiza Ranalvi Jha and is part of The Print’s Dalit History Month 2021 series, along the lines of Black History Month that is observed in the USA. The article, at one point, describes TikTok users as ‘digital refugees’ since the app has been banned in India.

The Print is noted for publishing such stellar columns. Earlier, one of their journalists had claimed Narendra Modi was a sex symbol for women in villages. More recently, Jyoti Malhotra of The Print was mocked for not knowing that pharmaceuticals are chemicals.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

Read how RSS volunteers turned a defunct, British-era hospital, lying unused for over 2 decades, into a 200-bed COVID-19 facility

Volunteers of the Sangh Parivar, BJP and other organisations cleaned up the defunct KGF hospital in Karnataka to handle COVID-19 crisis

Massive Eid gatherings show the futility of lockdown during the second wave of the pandemic in India, it is time to lift them now

The Muslim community across the world is celebrating Eid ul-Fitr today. With it, the holy month of Ramadan comes to an end.

‘Delhi’s govt was just complaining, not trying to handle logistics of oxygen supply’: Director of INOX

Jain said that the central government's job is to inform these manufacturers to produce a certain amount of oxygen, which they did and made a chart for each state with specific volume allocation.

Dr.Reddy’s commences rollout of Russian-made Sputnik V vaccines, to be priced at Rs 995.40 per dose

Deepak Sapra, the global head of Custom Pharma Services at Dr Reddy's Lab became the first person to receive the Sputnik V shot at Hyderabad today.

Kejriwal govt sets aside Rs 50 crores for free vaccination of Delhi residents, while spending far more on PR: Details

While AAP government in Delhi spent Rs 150 crores on PR from Jan to March, it has only allocated Rs 50 crores for the free vaccination of Delhi's 2 crore population.

Israel Defence Forces debunk propaganda peddled by Palestinian supporters, explain how Hamas is causing death of Gazan civilians

Israel Defence Forces informed that about 1,750 rockets have been fired at the Jewish State by terror outfits such as Hamas and Palestinian Islamic Jihad.

Recently Popular

Narcissism at its worse: After doubts were raised on the help being provided by Sonu Sood, actor gets called out for sharing cringe self-laudatory...

After making questionable claims on helping Covid-19 victims, Sonu Sood now shares cartoons that shows him as a God

Israeli actress Gal Gadot, who once hailed ‘Shaheen Bagh dadi’, wishes for safety for Israel, gets hate from Islamists and ‘liberals’ in return

Gal Gadot's prayer for peace in her home country Israel irks up 'liberals' who even accused her of being a genocide enabler.

Rihanna gets cancelled by Islamists for saying that Israeli and Palestinian lives are equal

Several social media users slammed Rihanna for her Instagram post mourning the loss of lives on both sides during Israel-Palestine conflict

Charlie Hebdo cartoon mocking Hindu deities for Covid-19 crisis turns out to be fake? Here’s what we know

Some social media users pointed out the hypocrisy of these 'left-liberals', who were just a few months back attacking the same French magazine for publishing cartoons that were allegedly hurtful for Muslims.

Israel spy agency Mossad’s parody account pokes fun at Bollywood entertainer Swara Bhasker over her ‘#FreePalestine’ campaign

Swara Bhasker had posted a tweet calling Israel apartheid and terrorist state following the clashes at the Al Aqsa Mosque in Jerusalem
- Advertisement -

 

Connect with us

254,959FansLike
543,496FollowersFollow
24,300SubscribersSubscribe