The UP government has declared that an area comprising of 22 wards of the Mathura municipality will henceforth be identified as a holy pilgrimage site and will have a complete ban on the sale of meat and liquor.
Ahead of 2017 legislative assembly elections, Akhilesh Yadav, the then CM of Uttar Pradesh and Rahul Gandhi, the then MP from Amethi, Uttar Pradesh, like to refer to themselves as 'UP Ke Ladke' as campaign slogan