Monday, May 10, 2021
Home Social Media The Toothbrush Saga: Award winning journalist calls the police on an employee for a...

The Toothbrush Saga: Award winning journalist calls the police on an employee for a toothbrush, social media organizes a ‘spitefunding’ in support of the employee

Faith in humanity restored.

Amidst all the negativity that is found in abundance on social media, every once in a while there is a heartwarming story that puts a smile on all our faces. Rarely, though, do such stories involve political or media sections of social media. And this is what makes this story so special and rather unusual.

It all began when David Leavitt, ‘Award-Winning Multimedia Journalist’, decided to call the Police on an employee of a store on the 18th of January because she refused to sell an electric toothbrush for a cent. A cent is one-hundredth of a dollar, it is the paisa equivalent of the Indian rupee. According to Leavitt, the employee was not ‘honouring the price’ as per Massachusetts law.

The customer care handle of the store responded to the tweet and clarified that the price of the toothbrush was not a cent as he was claiming and requested his details. When they asked him what the Police said, the ’eminent’ journalist appeared adamant about involving the police in the matter.

Social Media was appalled at the conduct of the ’eminent journalist’ and called upon him to delete the first tweet as it contained the photo of the female employee, Tori. Some even volunteered to buy him a toothbrush if he deleted the tweet. People on social media pointed out that it was a labeling error at worst and calling the police on an employee over the matter was horrible and shameful conduct. The ’eminent journalist’ was also slammed for sharing the employee’s photo online, presumably without her consent.

The first tweet in the thread by David Leavitt that began it all might just be the worst ‘ratioed’ tweet in the history of Twitter. Being ratioed refers to a tweet that has got a lot more replies than it has retweets. It has been observed to be a good indicator of blunder tweets. The logic behind the term that grown immensely popular on the internet is this: If the number of replies to a tweet vastly outpaces its engagement in terms of likes and retweets, then something has gone horribly wrong. Leavitt’s first tweet had received over thirty-one thousand replies at the time of writing this report and just over 1,300 retweets.

The tweet that started the entire saga

People on social soon decided to cheer up Tori who, obviously, had a bad bad day at the office. One Twitter user, who tweets under the username @CarpeDonktum, decided to use the platform to give her a small treat for the misery she had to endure. Carpe Donktum started a ‘Go Fund Me’ page and appealed for people to donate so that the beleagured employee could go on a vacation. As of the time of writing this report, the campaign which had set the target at five thousand dollars had managed to raise over thirty-thousand dollars.

On the 20th of January, Tori issued her first and thus far her only statement on the campaign to send her on a vacation. She expressed her gratitude towards everyone for their generosity and support. She also said that she was looking for a worthy cause to donate the amount that was collected for her. “Your support has changed my life,” she said.

Statement by Tori (Source: @RealTargetTori/Twitter)

There appears to be a good word to describe the entire phenomenon: Spitefunding. The term is likely to have been invented by Michael Malice, a popular political commentator on social media and the author of ‘Dear Reader’. Spitefunding is a phenomenon where people voluntarily donate to a cause in order to spite or, more colloquially, ‘piss off’ those who are in opposition to it. In the current instance, as Michael Malice pointed out himself, the act of kindness had the added advantage of ‘spiting’ an unpleasant character.

The outpouring of support for Tori was motivated by genuine human empathy and also by the fact that people are sick and tired of the media fraternity who perceive themselves to be special snowflakes who are more equal than everyone else. It was reflected by the fact that although Carpe Donktum happens to be a Trump supporter, the campaign drew immense support from every corner of the political spectrum.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staff
Staff reporter at OpIndia

Related Articles

Trending now

Gujarat: Extensive campaign launched to test, trace and isolate people in villages to arrest spread of coronavirus pandemic

Gujarat is currently one of the few states in India which has not gone for a full lockdown.

Reliance Group among the top donors in India Inc’s COVID relief response: Read the details

Mukesh Ambani's Reliance Industries Ltd (RIL) and Reliance Foundation has emerged as one of the largest donors as India Inc expands its relief efforts during COVID-19

SC puts Prashant Kishor’s appointment as advisor to Punjab CM under the scanner, seeks response from Congress-ruled state govt

Prashant Kishor had recently declared that he is quitting his career as political strategist and would look at an alternate career

BMC chief explains why it is not the Modi govt but the states that need to be blamed for the oxygen crisis

BMC chief said that mismanagement of states is responsible for the oxygen crisis and increased number of SOS calls

Yogendra Yadav was aware of the rape of a woman by AAP leaders at the Tikri border ‘farmer’ protest site: Report

A report published in Dainik Bhaskar says that Yogendra Yadav was intimately aware of the sexual assault of a woman at the Tikri protest site and yet he remained tight-lipped about the incident

Uttar Pradesh: Boeing to construct a 200-bed COVID hospital in Gorakhpur

UP state government is rapidly working on expanding medical facilities in the state in collaboration with various corporate and multi-national companies while using all available government resources.

Recently Popular

‘Dominance of one religious group cannot prevent religious celebrations of other’, says Madras HC after local Muslims object to Hindu procession

The Madras High court concluded that similar acts of 'resistance' by other religious groups would result in loss of lives, destruction of properties, riots, religious fights and chaos.

Here is how The Lancet used dubious sources to blame Modi Govt for the Covid crisis

Following the abrogation of Article 370, The Lancet had issued a strong condemnation of the Indian Government.

Iran: 20 year old youth Alireza Fazeli Monfared beheaded by half brother, cousins for being gay

Alireza Fazeli Monfared, a 20 year old Iranian youth, was murdered by his brother and cousins due to his sexual orientation.

‘Won’t last here for a week’: Instagram removes Kangana Ranaut’s post for calling Covid ‘small time flu’

Bollywood actress Kangana Ranaut has said that she believes she will not survive a week on Instagram after a post was removed.

Arvind Kejriwal govt expels 7 journalists from Whatsapp group after report critical of govt handling of oxygen crisis, senior journalists keep mum

The Arvind Kejriwal government has been the darling of the media for a long time but it seems to want absolute devotion

Parody Tinder accounts of ‘newly single’ Bill Gates emerge after his divorce announcement, promise exclusive ‘third dose’ of vaccine

The fake profiles on Tinder appeared right after Bill Gates announced that he is getting a divorce from his wife Malinda Gates
- Advertisement -


Connect with us