Saturday, April 17, 2021
Home News Reports US Presidential elections: YouTube overwhelmed with political ads, sees a shortage of advertising space

US Presidential elections: YouTube overwhelmed with political ads, sees a shortage of advertising space

The brutal competition on Youtube for political ads, coupled with soaring prices, has forced small campaigners to look for other advertising platforms such as Hulu and Roku Inc.

In the run-up to the 2020 US Presidential elections, video streaming platform YouTube is under shortage of advertising space, reports Bloomberg.

Political parties have invested massively in their YouTube campaign to lure the voters. However, the video streaming platform is struggling to find slots to put the ads before the right target audience. This is despite Youtube’s capacity to host endless videos on its platform. The situation is worse in ‘critical swing states’, where the shortage of advertising space has caused prices to double. Youtube, which is owned by Google, had earlier seen a fall in its revenue but the election season has made business flourish for the video streaming platform.

Media Director of Lockwood Strategy Lab (Democratic political ad firm), Cat Stern remarked, “There’s a crunch. All political advertisers are buying in the same states, to similar audiences.” She compared the commercial competition to that of Black Friday and Cyber Monday. “The reserves tend to be gobbled up by well-funded campaigns,” stated Reid Vineis, VP at Majority Strategies (Republican political ad firm).

Fierce competition for ad space on Youtube

The brutal competition on Youtube for political ads, coupled with soaring prices, has forced small campaigners to look for other advertising platforms such as Hulu and Roku Inc. Political ad buyers are exploiting the fact that Youtube viewership has shot up amidst the pandemic. They are also using Youtube’s non-skippable ads to their advantage. Besides, Youtube also sells ads in advance that are placed strategically over the most popular videos.

The increased political ads have prompted a “code yellow” on Google’s engineering staff – an internal label that assigns more urgency to certain projects. YouTube has said that it reviews every political ad more closely to meet its policy standards, in a bid to curb misinformation.

Youtube campaign in critical swing states

Reportedly, the Youtube campaign is even more fierce in States such as Iowa that has historically witnessed tight polling. Political ads are often sold out, which in turn has limited the ad campaigns towards the end of the election cycle. While discussing about the ad space crisis, Flex Point Media (Republican political consultancy) co-founder Tim Cameron stated, “A lot of late money that’s coming on board — it’s difficult to find anywhere to put it.” As per reports, Google has sold over $139 million in political ads in September alone. Contrary to conventional norms of funding political campaigns on TV, Youtube has gained prominence as an advertising medium.

  Support Us  

Whether NDTV or 'The Wire', they never have to worry about funds. In name of saving democracy, they get money from various sources. We need your support to fight them. Please contribute whatever you can afford

OpIndia Staffhttps://www.opindia.com
Staff reporter at OpIndia

Related Articles

Trending now

TMC’s Derek O’Brien opposes EC’s Covid campaign restrictions, says new rules very suitable to ‘Lutyens bungalow’ residents

TMC leader Derek O'Brien criticized the Election Commission's new Covid restrictions in a press conference today.

EC extends election campaign ban before polls in West Bengal to 72 hours, no campaigning allowed after 7 PM

In view of the worsening Covid-19 crisis in the country, the Election Commission has extended restrictions on campaigning for polls

BLM co-founder attempts to defend herself from criticism over buying property worth over million dollars, netizens point out Marxist hypocrisy

BLM co-founder Patrisse Khan-Cullors has been heavily criticised recently for buying a series of properties worth millions

Shekhar Gupta’s ThePrint accuses the centre of issuing diktats to states on COVID-19, which is far from the truth

ThePrint ignores that apart from the initial nationwide lockdown, centre has given every flexibility to states on the ward against COVID-19

Rally of dead bodies, threats against CRPF, lying and scaring with ‘detention camps’ so people don’t vote: What viral audio of Mamata Banerjee means

Mamata Banerjee was heard telling TMC worker Partha Pratim Roy to organise a political rally with the dead bodies to stir public sympathy

US intelligence backtracks on Russian bounty claims, here is how media ran unfounded stories to damage Trump’s re-election bid

A June 2020 article in NYT had claimed that Russia is offering money to Taliban-linked terrorists to kill US soldiers, a claim that has now been discredited.

Recently Popular

Aaj Tak to air public apology on 23rd April for sharing fake news on Sushant Singh Rajput, pay Rs 1 lac fine: Details

Aaj Tak has been asked by the NBSA (News Broadcasting Standard Authority) to air a public apology for fake news on Sushant Singh Rajput

Karan Johar’s Dharma Production fires Kartik Aryan, not to work with him again: Here is what happened

Dharma Productions said it was pushed to the wall by “unprofessional behaviour” of Kartik Aryan during shooting of Dostana 2

Andhra Pradesh man hacks family of six including two children to avenge the rape of his daughter: Details

Andhra Pradesh police confirmed that the incident was a fall out of a old feud between the accused and the victim family

Pakistan on the verge of civil war as it bans TLP for violent protests over the arrest of its leader and Muhammad cartoons in...

Pakistan Government has taken the decision to ban Tehreek-i-Labbaik Pakistan (TLP) for their violent protests in the country

TMC’s Mahua Moitra claims wishing Hindus on Hindu new year is ‘radicalisation’

While Moitra wanted to paint everyone who was celebrating the Hindu new year as 'radical', the hate for Hindus was actually more evident in her tweet.

Missionaries converted over 1 lakh people amidst the pandemic, claims to have planted more churches than all the 25 years of their work in...

Missionaries claim they used the distress faced by poor people during the lockdown to convert them to Christianity and build more churches
- Advertisement -

 

Connect with us

254,077FansLike
529,591FollowersFollow
24,200SubscribersSubscribe