Twitter users slam India Today for sharing a video demeaning the use of Saree

The India Today media group has in the past managed to generate controversies in a variety of ways. This includes getting slammed by External Affairs minister Sushma Swaraj for a “false and mischievous” report, for issuing a wrong corrigendum and even for writing a suggestive headline while sharing pictures of Shahrukh Khan’s daughter.

Today it looked like India Today decided to add another trophy to its controversy cabinet by sharing a video which depicted how, Wearing a sari to your office is one hell of an uphill climb:

Saree which is a revered and heritage female garment of India has always occupied a revered status in the Indian culture. But India Today decided to create a bland video to try and mock the supposed “hassles” which accompany it.

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As per the video which is set in an office, wearing a saree means it is difficult to climb stairs and use the toilet. The video further claimed that by wearing saree one gets ogled by co-workers and also gets turned into a “neighbourhood aunty”.

Such a negative depiction the garment angered twitter users who reacted in protest:

A few twitter users enlightened India Today about how much can be accomplished while wearing a saree:

Some used sarcasm as their weapon:


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