The India Today media group has in the past managed to generate controversies in a variety of ways. This includes getting slammed by External Affairs minister Sushma Swaraj for a “false and mischievous” report, for issuing a wrong corrigendum and even for writing a suggestive headline while sharing pictures of Shahrukh Khan’s daughter.
Today it looked like India Today decided to add another trophy to its controversy cabinet by sharing a video which depicted how, Wearing a sari to your office is one hell of an uphill climb:
— India Today (@IndiaToday) October 28, 2017
Saree which is a revered and heritage female garment of India has always occupied a revered status in the Indian culture. But India Today decided to create a bland video to try and mock the supposed “hassles” which accompany it.
As per the video which is set in an office, wearing a saree means it is difficult to climb stairs and use the toilet. The video further claimed that by wearing saree one gets ogled by co-workers and also gets turned into a “neighbourhood aunty”.
Such a negative depiction the garment angered twitter users who reacted in protest:
Message of d video
1. Saree invites ogling.
2. U can’t wear saree to work, it is only 4 marriage.
3. Saree makes U look older n dowdy. https://t.co/lNybcMCTYo
— Shefali Vaidya (@ShefVaidya) October 28, 2017
I would say male colleagues ogling women in sari is not a sari problem, it’s an office prob. Speak up against such harassment https://t.co/aERlSDnK20
— Swati Goel Sharma (@swati_gs) October 28, 2017
Hijab and Burqa are cool. Saree is errr… https://t.co/8xndgHtdxB
— हम भारत के लोग (@India_Policy) October 28, 2017
Lakhs of women wear sarees and it our cultural pride. What the hell is this video? Ridiculing Indian women and Transgenders is your thing?
— Rani (@GandharvaRani) October 28, 2017
— Ugra (@_ugra_) October 28, 2017
A few twitter users enlightened India Today about how much can be accomplished while wearing a saree:
Jayanthi Sampath Kumar ran 42km Hyderabad marathon wearing a saree.
So what’s your excuse??? pic.twitter.com/l8Hdf0Rf1u
— Aneesh Chandra? (@Aneesh_chandrA) October 28, 2017
ISRO Women scientists & other officials celebrating the success of Mars Orbiter Mission.
They r known as ‘Rocket Women’.
Deprived Saree yet? pic.twitter.com/1nayP1YaNm
— ಪೂಜ್ಯಾಯ ರಾಘವೇಂದ್ರಾಯ (@hippie_huduga) October 28, 2017
Some used sarcasm as their weapon:
3 year old kids should file a PIL “Milord uncle, mummy ko saree pehanke office mein bahut problem hoti hai.”
SC should ban it for 2 weeks. https://t.co/ZJrxsPH4y8
— FirecrackeRatty (@YearOfRat) October 28, 2017
This is paid news by jeans Cos!! https://t.co/ggBe75ZcmU
— RVAIDYA2000 (@rvaidya2000) October 28, 2017