The Live Law article headlined, “Can 'Culture' Justify Religious Rituals At State Functions? Constitutional Examination Of Bhumi Pujan Ceremonies” essentially frames Havan, Bhumi Pujan, coconut-breaking, and other such rituals at state events as ‘unconstitutional endorsement of Hinduism, that somehow violates the secularism, freedom of conscience, equality and democratic neutrality.

Kriti Sanon published an expected defence via her Instagram Story, arguing that the essence of festivals lies not in the clothes one wears but in the emotions and meaning held for the traditions. Regarding outrage over her outfit in the ad, Sanon asked, “When will we stop telling women what to wear??”