In recent times, the Indian National Congress seems to have outsourced its Social Media management to people who are ill aware of the sensitivities of Indian Culture. While Rahul Gandhi attempts an image makeover to mold himself in the fashion of Justin Trudeau, his Social Media team’s strategy seems to reflect a remarkable disconnect with ground realities of India.
Recently, the Twitter account of the Congress Party posted a video which depicted Yogi Adityanath, the Chief Minister of Uttar Pradesh, boiling in a kettle. The imagery that the video portrayed, needless to say, did not go down well with anyone.
Here’s a recipe for a BJP star campaigner. We don’t recommend it. pic.twitter.com/j5lIAvc4Oa
— Congress (@INCIndia) January 11, 2018
And now, on the day that the Prime Minister of Israel, Benjamin Netanyahu, arrived in India for a crucial diplomatic visit, the Congress social media cell took to Twitter to undermine the significance of the visit. Following in the path of Twitteratis who had much flak to offer the Congress, Ram Madhav, the National General Secretary of the BJP, took a dig at the Congress for its ‘Hugplomacy’ video.
Hugs, hugs and hugs… pic.twitter.com/kMysJR3NJy
— Ram Madhav (@rammadhavbjp) January 16, 2018
The tweet carried a picture that showed Narendra Modi hugging the the Israeli Prime MInister while Rahul Gandhi was hugging a man who is now in prison after having been convicted in the Fodder Scam. And Dijivijay SIngh, the General Secretary of AICC, was seen embracing a radical Islamic preacher that has been facing the heat recently from the Indian government.
The Indian National Congress has upped its ante on Social Media but thus far, the BJP leaders seem to be doing quite well on their own. Recently, Narendra Modi himself complemented Yogi Adityanath for his smart reply to the Karnataka Chief Minister after the latter’s jibe after his visit to the state.
Yogi Ji bhi kam khiladi nahin hain. Kayi rajyon mein bahut logon ke saath hamare Yogi Ji twitter-twitter ka khel khel rhe hain. Aur twitter ke khel mein bhi acche acche khiladiyon ko unhone parast karke rakh diya hai: PM Narendra Modi pic.twitter.com/5kp4Y2nCJt
— ANI (@ANI) January 12, 2018
And after Yogi Adityanath, it is Mr. Ram Madhav today who has hit the ball out of the park. Well, the Congress will soon realize, if it keeps balling full tosses, they are going to be hit for sixes more often than not.