Media mistakes satirical comments for actual one while reporting downrating of MS Excel by ‘patriotic protestors’

Many of these remarks were very obviously satirical. Lack of comprehension skills or peddling propaganda?

Satire as a form of humour is not something everyone gets. In their mad rush to mock “Hindutva trolls” who had called for a ban on Surf Excel following their Holi ad which spoke of ‘communal harmony’, media houses mistook satirical comments for actual ones.

Many publications reported that ‘offended’ by the new Surf Excel ad, ‘Indians’ (The Quint used the word ‘patriotic‘ in its URL) and ‘trolls’ had mistakenly downrated and left negative reviews for Microsoft Excel. Except, at least some of these comments which were included as being left by ‘trolls’ were actually satirical.

He admits that he was being satirical, and an inside joke for friends, but it blew up overnight. Mostly because Indian media can barely differentiate between satire and reality, especially when they have a narrative to build. Even when ‘Lazy Internet Guy’ (whose ‘review’ on MS Excel was picked up by most media houses after it went viral on social media) explains that it was satirical comment, some people chose to doubt it because ‘only he would know’.

- Advertisement - - Article resumes -

Surf Excel, is a detergent brand from the FMCG conglomerate Hindustan Unilever Limited, which had recently made a Hinduphobic ad reducing the Kumbh Mela to a place where people go to abandon their ageing parents. The ad on Holi was released soon after the patronising Kumbh Mela ad. In the ad, a small girl makes sure her neighbourhood kids are out of colour so that she could take her Muslim neighbour, also a kid of same age, for namaaz without fear of getting colour splashed at him. The ad drew a lot of flak on social media and people called for a ban on the detergent brand.

Some people then ended up writing a review and downrating Microsoft Excel (instead of Surf Excel) on Google Play Store, many of which were satirical ones. This was essentially a joke on the time when people ended up downrating ‘Snapdeal’ on play store after news that ‘Snapchat’ CEO Evan Speigel had said how Snapchat is not a product for ‘poor countries like India’. Turns out that was also a misleading headline which was based on a lawsuit by an ex-employee Anthony Pampliano, who alleged that Spiegel had said so in a meeting. However, because of similar sounding names, many people ended up downrating Snapdeal instead of Snapchat.

Many people, hence, left a negative comment and downrated MS Excel as a joke.

Review left by one Aditya Bhandari

As seen above, the joke is quite clear that Aditya Bhandari, who claims to be a data scientist and workst extensively on MS Excel, wants it out of the country. Pretty sure he would know the difference between a detergent brand and spreadsheet which gives nightmares to many.

One negative review, one positive one. Balancing it out.

Here, Animesh is giving the app one star to ‘feel validated among his Hindutva brothers’. It is followed by one Kuntal Mondal who is giving it 5 stars because ‘Bhakts’ are giving 1 stars. Animesh above had given 1 star too. However, Animesh, who perhaps thinks is fleunt in sarcasm, did get validated as a ‘Bhakt’, not by ‘Hindutva brothers’ but by one of his own. Not sure who the joke is on here.

Yet another ‘review’

One Rohit also had similar ‘review’ on MS Excel. Unless your comprehension skills are lower than Delhi’s temperature in winters, you should not have problem seeing that either these reviews are left as a joke, or the higher ratings are left by those who didn’t understand that many had left low rating as a joke.

Interestingly, none of these media houses had mentioned even once that there is a possibility that these comments (many of which are apparent) could be satirical or sarcastic. When you have a narrative to peddle, why let rationalism get into your way?


Share This Post and Support:
We need your support to survive in the media industry. Please consider paying us for the content we produce:

To know more about these payments, please click here.


Most read articles recently

Rahul Gandhi’s lucrative and seemingly clandestine means of income and his links to scam accused FTIL, Unitech

How does Rahul Gandhi earn to buy land and other properties? A mystery we try to unravel
AM Sheikh Dawood promised of offering 10 litres of free liquor monthly to the families in his constituency on his victory

Independent candidate from Tamil Nadu promises 10 litres of free liquor every month on winning elections

An independent candidate from Tamil Nadu has come up with a strange promise of offering 10 litres of free liquor every month to every family in his constituency

Shunned by the BJP, jilted Shatrughan Sinha goes on a rampage against the party, rumoured to join Congress

Shatrughan Sinha was visibly irked and had a Twitter meltdown after the BJP declared Ravi Shankar Prasad's candidature from Patna Sahib constituency

Nitin Gadkari at the receiving end: Is there a pattern?

Indian Express has a massive interview of Union Minister Nitin Gadkari in its March 23, 2019 edition.
Rahul Gandhi

Staring at an imminent defeat in Amethi, Congress on the scout to secure a safe seat for Rahul Gandhi

The Congress units of southern states have been feverishly imploring Rahul Gandhi to fight from any constituencies in southern states, apart from Amethi in Uttar Pradesh .
Prakash Raj was welcomed with pro-Modi slogans in Bengaluru

Actor-turned-politician Prakash Raj greeted with pro-Modi slogans as he went to file his nomination

Prakash Raj seemed visibly miffed with a large number of Modi supporters welcoming him with pro-Modi slogans in Bengaluru

AAP propagandist tweets false claim about Adani Group, deletes due to fear of defamation

Earlier Delhi's Education Minister Manish Sisodia had also tweeted false claim about Adani Group

How Caravan and Congress’ attempts to create ‘bribegate’ before 2019 election fell flat

The 'bribegate' that Congress and The Caravan tried to cried falls flat on its face on several counts. 
'Rahul Gandhi is running away from Amethi, not me': Smriti Irani on rumours BJP might field her from Wayanad

‘Rahul Gandhi is running away from Amethi, not me’: Smriti Irani on rumours BJP might field her from Wayanad

Smriti Irani rubbishes rumours that have surfaced about BJP thinking about fielding Smriti Irani from the Wayanad constituency too, to counter Rahul Gandhi. 

Gujarat Congress nominates 17 candidates for Jamnagar Lok Sabha seats, Hardik Patel does not make the cut

Hardik Patel had earlier expressed his desire to fight from the Jamnagar Lok Sabha constituency

Latest articles

Connect with us

148,773FansLike
120,490FollowersFollow
31,370SubscribersSubscribe

Don't miss these


Share This Post and Support: